Shopify Conversion Rate Optimisation : Beginner's Guide

Shopify CRO - Plugging The Leaks In Conversion Funnel

This is a complete guide to Shopify Conversion Rate Optimization that includes

In this new guide you’ll learn:

  • How to optimize your content
  • How to create SEO-friendly URLs
  • How to write titles and descriptions
  • Lots more
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Visualize yourself from a well, holding a bucket full of water. Imagine tiny holes showing up in your bucket now. Slowly, when you walk around, water starts pouring out of your bucket. Once you get home, there's still water left but it's easy to see that you didn't bring nearly as much as you could.

The leaky bucket is a metaphor for your conversion funnel, a path your visitors take from arriving at your store to making their purchase.

The path could look something like this in eCommerce: category page > product page > add to cart > checkout. That is, of course, grossly oversimplified. Each funnel is different and on your site, you probably have more than one route to buy.

With-step, there's an opportunity for water (visitors) to escape from the bucket (the funnel) due to those heinous holes.

Here's the million-dollar question: Should you start running home from the well in an attempt to save more water, or should you spend the time to repair the leaky bucket once and for all?

If you've wanted to patch this leaky pot, congratulations! You have an optimizer's mind. More water with fewer journeys into the well? Sign me up.

How to find the leaks in your conversion funnels

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