Content-based A/B Testing

Why should you A/B Test?

Our execution approach for A/B Testing

We efficiently deploy analytics tools and use our expertise (heatmap and funnel analysis) to identify testing opportunities.

We build a strong hypothesis based on the deep-dive analysis in the right places.

We create customized website variants to the A/B test as per your requirement.

We go a step ahead and give recommendations for designs and layout as per your requirement.

We ensure that your visitors have a seamless experience on the website while the tests are running.

We implement the right way to target page issues and continuously monitor to minimize them.

We let the tests run for at least 2 to 4 weeks, and use statistical methods to determine a sure winner.

We give you detailed reports on the conversion patterns of each variant with insights into the visitor preference.




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