Shopify Conversion Rate Optimisation : Beginner's Guide

Shopify Conversion Rate Optimization (CRO)

This is a complete guide to Shopify Conversion Rate Optimization that includes

In this new guide you’ll learn:

  • How to optimize your content
  • How to create SEO-friendly URLs
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With your customers in mind, your store needs to be planned.

Whilst improving your traffic will generate more revenue, concentrating on converting your existing traffic into paying customers is just as important.

There are new ways for you to make their routes faster, simpler, and more enjoyable at every stage of your customers' buying journeys.

"Conversion Rate Optimization is a technique for increasing the percentage of your website traffic that makes a purchase, also known as a conversion."

Conversions are a big deal. They're that great moment when a casual visitor to your store finally buys one of your products.

And, on a much smaller scale, conversions are happening all the time leading up to that moment, too.

A conversion on your homepage, for example, may mean making a visitor click through to a product. A product page conversion could mean a customer clicking 'Add to Cart.' Conversions can depend entirely on the function served by a particular portion of your website.

To optimize your online store for conversions, both big and small, you need to be constantly testing each and every aspect of your website.

Is conversion rate optimization for you?

CRO is a pivotal tool for business owners, but not for everyone. In order to optimize your online store successfully, you must first have enough traffic to carry out a test properly.

Without the right amount of traffic, your results won't actually provide any real insight into how your customers are using your online store. To help you determine whether CRO is right for you, let's take a quick look at its fundamentals.

An introduction to A/B testing

One of the foundational elements of CRO is a form of experimentation called A/B testing, also known as split testing.

A / B testing offers a way to compare two versions of the same website to see which tests better. Two separate versions of a website are seen at the same time with A / B testing to two identical sets of visitors. The version which performs more effectively and produces a larger amount of conversions is eventually declared the winner.

You'll need to find out whether your website receives enough traffic to produce statistically meaningful results before you run an A / B check. If your sample size is too small, you won't be able to learn much from your findings because they don't represent exactly how your content is being used by a wider population.

If you want to calculate how large a sample size you need to perform an A / B test, you simply need to drop your current conversion rate for the web page you want to test in a conversion sample size calculator. When the traffic generated by the web page is less than the sample size needed for the study, focus first on bringing more traffic to your website, rather than optimizing it for conversions.

Finding the current conversion rate of a single page

To find your current conversion rate, you'll first need to make sure that your online store has Google Analytics set up. You'll be able to figure out the conversion rate for specific parts of your website with Google Analytics, including the web pages you'll be testing.

Side Note: This method will just give you a glimpse of your current conversion rate and should not be used for measuring the outcome of your tests. Only use this piece of data for measuring whether or not you have enough traffic to perform a successful A/B test.

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