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Page Speed Optimization for your site is often an overlooked strategy, although it is crucial to get SEO. A traffic surge in-store visitors or sales can impact your eCommerce site performance and page speed. It is proportional to the brand reputation.
Without any knowledge about your website speed performance for visitors, the site is highly prone to lose conversions and revenue. Studies show that a site’s bounce rate gets worse for every second it takes a page to load. Pagespeed affects every business key performing metric you consider. It can either win massive sales or quickly turn visitors away.
Note: Get your Site Speed & Performance Optimization - Audit Report - Expertized analysis for your website to identify common causes of slow loading times, and provide an advanced site speed optimization report that can be later used to implement bug fixes and caches in order to improve your site loading times.
Why are Shopify page speed optimization services important to site success?
The more time this service page loads, there is a high tendency to switch to other options. Although we prove the best-in-class service, the page load time is the deciding factor for you to avail of the service. This is similar to millions of people your product is being targeted too. The loading time of your Shopify page plays a very significant role in the visitors’ experience.
According to Hubspot, there is a 7% reduction in conversions and an 11% loss of page views if there is even a 1-second delay. The longer you put off optimizing your site for speed, the more customers you’ll be losing. Shopify page speed optimization and hosting improvements can increase your sales by up to 60% compared to what you are having right now.
The factors associated while optimizing Shopify store speed:
How do you get your users to reach out to your site for their requirements? In simple words, optimize the page rank. Optimizing your Shopify store speed is not only what your site visitors want, but even Google also requires. There’s a connection between SEO and page speed, and it’s exactly why your pages need to load quickly.
Google's main intention is to serve the best search result that fits consumer queries. It's not only about serving pages with quality content but provides the best user experience, and you guessed it right, page speed is part of a great user experience. Based on these performance metrics, the google search algorithm crawls and ranks pages.
Shopify Page speed optimization constitutes an important ranking factor in Google’s algorithm and also plays a crucial role in user experience. Pages that take time to load can lower the average session duration and increase the bounce rate, resulting in fewer interactions and decreased conversions.
If users consistently bounce from your site, the search engine algorithm will start noting, and you will see a drop in rankings. It is because Google sees a correlation between a high bounce rate and a bad user experience, so they subsequently drop you in the rankings.
Even if users don’t stay on your website long enough to browse through the content, Google automatically presumes that it must not be a very good website. Despite being the best websites with the best content out there, but your slow load time kept them from experiencing your website.
This makes Shopify page speed optimization even more compelling. Page speed can keep users from entering your site in the first place, which means they won’t learn about your business, see your products and services, or read your beneficial information. Most of all, they won’t convert. That’s why it’s very important to identify what is causing pages on your site to load slowly and optimize Shopify store speed. Is your site fast enough to make users stay around?
Before you avail of any service, know that there is a crucial difference between site speed and page speed. It can be a deciding factor in your organic rank and bounce rate.
So what is that difference?
Site speed, a large landscape score to determine your site's performance. The figure is determined by considering the average performance rate of a sample of load times of a few pages on your site, and therefore not a very in-depth way of determining your site’s true performance. Shopify Site Speed Optimization Service - Advanced Plan service encompasses all the technical and marketing techniques utilized to obtain traffic, engage visitors and after that convert them into prospects or buyers using a clearly defined strategy that meets several pre-defined objectives.
Page speed, an in-depth performance analysis, it considers the loading time of a specific page on your website, or how long your content and images take to show up. Testing for each page, or particularly for your most important pages, can reveal your site’s performance. To simplify your actions, you can rely on our Page Speed Optimization for SEO service. In this package, we are going put in all the hard work to induce your site speed to a worthy level, so you’re well ahead of the pack in terms of client experience. We consider Google PageSpeed Insights and Lighthouse tool's score to be the leading measure of the page speed improvement.
If you want to optimize Shopify store speed and decrease page load time, HulkApps Shopify page speed optimization services can help you. We offer 3+ separate page speed optimization service plans that can help your website load at top speeds.There are a lot of behind the scenes projects that go on in order to ensure that your page speed is at its best. A few of the effects you’ll see after implementing our services include decreased bounce rate and amplified time-on-page. There are tons of services included in each of our page speed optimization plans, and they can help your site reach its most noteworthy potential. Additionally, over time, you’ll also see an increase in conversions and revenue.
HulkApps has all-in-one Speed Optimization services for Shopify to help store owners, just like you. You can even check your App Evaluation for Speed & Performance Optimization. Recently, Google has modified its search rank algorithm to include even mobile speed as a key performance metric in the ranking, because of this, both your desktop and mobile rankings can change due to site speed.
Whether you are a single product store or multi-product store, it's definite you will have lots of product, collection, homepage, and blog images within your Shopify store. If the images are high-resolution and unoptimized, your Shopify store load speed will reduce. This will hinder your efforts in getting visitors to browse your store and the conversion rates. Proper Shopify Image Optimization leads to faster page load, lower bounce rate, higher conversions, and good Google position. Shopify Image Optimization and Compression for SEO service is a set of actions performed by Hulkapps experts with image size management and SEO fields in an image file. At each of the phases of a conversion funnel, our experts will identify a correlation between quality product photography and sales stats and enhance.
On a similar note, HulkApps offers optimization services for your Lazy Loading Images & Videos on the Shopify store.