Shopify has become one of the most well-known ecommerce solutions for various online retailers. And customers are realizing the importance of amazingly fast load times that help build accelerated and seamless shopping experiences.At the same time, when your website is not performing well and creating loading issues, it needs immediate attention.If your Shopify site load times are not ideal, it needs you to work instantly for Shopify site speed optimization. There are a few simple ways you can apply to improve Shopify store speed. But, before we move ahead, it is important to know why a website with a fast-loading capacity is so crucial for your ecommerce business growth.Why should you care for Shopify page speed?Website speed optimization is significantly important, especially for ecommerce sites. The most obvious reason is that it can detect the health of your site speed and prevent lost sales. As per reports from Kissmetrics, a website taking more than three seconds to load leads about 40% of online users to move to competitors’ sites. The acceptable timeframe is only two seconds; if it exceeds three seconds, customers term it a negative experience.So, it is better not to risk your sales conversion goals and to find appropriate ways to improve the load time of your Shopify store.Let’s take a step by step approach to optimize the page loading speed.Step 1: Shopify store optimization for mobile devicesStep 2: Identify the factors impacting your page loading speedAMP can enhance Shopify mobile page loading timeGoogle's Accelerated Mobile Pages, or AMP, is a web component structure used to improve page speed on mobile devices. AMP helps web pages follow the standard format in reducing the page size, thus improving the loading time. As is with Shopify, this feature does not work with Shopify stores, making it slightly downgraded in terms of SEO. However, there is a possibility that merchants can introduce an AMP version of their Shopify stores using a Shopify app. When integrated with Shopify apps, product pages, or any other Shopify pages, stores will have an AMP version, making them compatible with Google's standard protocols and enabling them to rank on search engines.Step 1: Shopify store optimization for mobile devicesDid you realize your mobile device is your Shopify store's most significant traffic source? If you have never thought about it, check your Google Analytics data, which gives you all the information.Log into Google Analytics＞Audience＞Mobile＞Overview report. What can you see now? Is it something overwhelming you never knew? It's a mobile-first indexing strategy to help you rank content and pages for mobile versions.This is why you should focus on your Shopify site’s performance on mobile devices. If you miss out on this opportunity, your competitors will likely impact your growth.However, let's mind that AMP has one drawback too. As long as we utilize it, we get metrics. But, deactivation of this service means getting 404 errors for indexed links.Step 2: Identify the factors affecting your page loading speedWhen it comes to optimizing your store, it is crucial to verify the current page speed score of your Shopify store pages and note down the score in an excel sheet for future reference.Utilize Google Analytics to check the scores. Sort out pages that have more than 90% of user traffic. Find these pages in your Google Analytics by following the steps:Google Analytics Behavior＞Site Content ＞Landing PagesThe visitors usually land on the home and collection pages for Shopify stores. Get the URLs of the landing pages and keep them in an excel sheet. Once the list is ready, you can test it with the Google PageSpeed Insights tool or your preferred tools.For every URL of your landing pages, you will get the PageSpeed scores. They are available for Desktop and mobile devices as shown below:The speed test will fetch you scores of each landing page URL for both Desktop and mobile devices:As you can view in the screenshot above, the mobile device has a page speed score of 61. Check the desktop tab to see the Desktop page speed score. Fetch this score in your excel sheet. It simplifies the optimization process with before-after results in the future.Apart from this strategy, Google Pagespeed tools also provide an easy way to improve your score.Possible Optimizations suggested by Google PageSpeed insight tool.On top of our favorite tools to analyze page speed is Pingdom. This tool makes it easy to identify factors that impact your page speed with the correct scores. As you analyze an URL in Pingdom, the results will appear as below:Speed Optimization ReportIt needs you to consider the least score and highest priorities featured on the top of the table. Shopify being a hosted solution, you are not able to fetch all of these factors to take control. Also, the servers and codes are less accessible. The best way to leverage all of these factors is to get professional help.However, we can still apply some feasible tricks to improve Shopify store speed.Use compressed imagesImages play a crucial role to beautify any ecommerce store. There's no way you'll compromise the quality of the images, but you need to limit the sizes of the pages.Images are significantly helping craft visual engagement for any ecommerce store. So, compromising the image quality may impact the user experience. But, by limiting the size of the images, we can boost page speed. Lossless compression gives the best results in maintaining image quality yet provides size accuracy. Many tools include Kraken.io and JPEGmini to compress images to upload to your Shopify store. But, in case you have loads of images on your store, these tools may not be useful. Instead, you can use Shopify apps to compress images and upload them to Shopify stores. Below are our favorite image optimization apps for Shopify and a quick way to improve your performance on your whole site.Crush Pics appFeatures:Easy to compress images and improve site’s speedImprove search engine optimizationMinimize efforts for speed improvementsImprove conversion ratesEnhance the performance of SEO imagesSEO Image OptimizerFeatures:Boost SEO searchSet up SEO system easilyRun SEO automaticallyProvide support immediatelyIncrease the number of website’s visitsImage OptimizerFeatures:Compress high-definition images easilyAssist with driving organic traffic to your websiteOffer support to minimize issues with photo updatesAllow unlimited types of photo uploadsCompatible with image formats like PNG, GIF, JPEGBanner SliderFeatures:Enable you to upload, edit, and showcase slidersCreate, omit, and customize banners and sliders with easePreview banner sliders before representing themImprove SEO and page loading speedGet numerous slidersMinifierFeatures:Customize images and their designsEnhance page loading timeBoost up SEO performanceScrutinize file formatsCompress file size for suitability with website pageImage Slider + CarouselFeatures:Flexible customizability for slidersSeamless slider transitionsEase-of-optimization for slidersMobile responsive slidersMultilingual compatibilityVariant Image PenguinFeatures:Upload many images per variantReduce effort in loading the images for the selected variantPromote clutter-free presentation of your product pageAllow image edits with plug-and-play attributesAwesome Image OptimizerFeatures:Drive numerous customersImprove profitability goalsOffer automated image optimizationSave time in loading imagesEasy-to-customize the image backgroundImageFinderFeatures:Easily available product imagesEnable users to select a display photoAutomated capability to allow image editsEasy to remove copyright watermarksInterchangeable placeholders to replace with real imagePlugin SpeedFeatures:Image optimization without affecting the qualityEnable code minification to improve loading timeRetrieve original images in 30 daysDashboard preview of the improvementsDo not interact with the existing codesImprove site appearanceServe scaled images:There are two things in images that matter 一 dimension and quality. Hence, prioritize the exact image dimensions. If your home page banner dimension is 1500x500 px, stick to this dimension only. Shopify recommends 2048x2048 px images to use for product images. The dimension helps prevent blur and haziness from images when zoomed. But, the downside is it affects the page speed because it increases the memory size. Take note; you can avoid pixel-perfect images if you do not need to showcase every minute detail, and a product page image of 800x800 px will work perfectly.Also, if it is possible, you can prefer to limit the number of images on the home page and collection pages. For Shopify merchants, it is not unusual to use third-party apps. But, what is concerning is that many of the apps affect page speed as they run scripts on the pages. Some methods are there to reduce the impacts of those apps.Delete all the apps you are not using.Your Shopify store may contain some apps which are not necessarily crucial for you. Measure page speed with or without these apps and check if you can go without them. Your store pages may fetch some elements by default from some apps. Allow these elements for the pages you need. For say, floating trust badges may be visible throughout your store; however, you can only put them across your product page. Furthermore, you can also find some ways to speed up your Shopify site you should try first.Seeking professional help?Until now, we talked about DIY tips. But, some issues are so grave that they need professional help to solve. Here are some critical things that need professional help: Remove render-blocking Javascript in the above-the-fold webpage portion. Before a webpage can load, a browser needs to render a page by detecting HTML. But, blocking JavaScript and external scripts forces the browser to wait until the rendering takes place, triggering a delay for the page to load. It is a prevalent issue associated with JavaScript or CSS-heavy websites. If the above-the-fold portion of your webpage is unable to load correctly due to these render-blocking JavaScript and CSS, you are likely to receive a warning. If you want to improve loading time, avoid and reduce the use of these render-blocking JavaScript and CSS elements.To minify HTML and JavaScript:Website rendering ingests a lot of elements, including HTML, CSS, and JavaScript. The problem starts with these files, as they occupy a lot of space and block delimiters and comments, affecting loading time. Minifying HTML, JavaScript, and CSS can help eliminate the use of space, save data, and as a result, improve website speed.If you think this is out of your scope, a developer or professional help is necessary to reduce this trouble. Wrapping upShopify speed optimization or, in a broader perspective, page speed optimization is not a one-time process. To achieve a consistent Shopify store speed, you must regularly check your store performance. DIY processes are easy to apply. If these steps do not help, do not hesitate to ask for professional help. HulkApps Shopify experts give you practical ways to tap Shopify speed optimization services. Get in touch with us to know more about your options. 5 Tips to Speed up your Shopify Site by Shruti Shah - May 29, 202010 Shopify Apps To Optimize Shopify Store Speed by Shruti Shah - May 29, 2020Shopify Speed Optimization Service by Shruti Shah - May 29, 2020