How to offer BFCM 2022 Discounts like a Shopify PRO

Attract customers to your Shopify store using timeless discount methods provided by our Volume Discount App.

As the Black Friday Cyber Monday weekend is getting closer, we thought about sharing some insight on the importance of the discounts your Shopify store provides during this time of the year. As “Get more by paying less” are the words to live by, according to the vast majority of consumers, one can not bypass the importance of buying in bulk.

A study by LoyaltyLion found that 66% of consumers are waiting until BFCM to make purchases and that the personalization of the retail experience remains a key factor for 76% of consumers, who are more likely to buy from a brand that provides personalized promotions at BFCM. 

This data only emphasizes the need for each Shopify store to create the most appealing discounts possible during the BFCM. Bulk discounts provide your merchants with their exact livelihood motto - Get more by paying less!

The data on our Volume Discount app shows that Shopify store owners do have a habit of taking good care of their customers by giving discounts, as well as following Shopify suggestions. This might be the reason why our app installs significantly increase from the 23rd to the 25th of November, just a few days before the BFCM officially starts. 

We are more than happy to corroborate the actual ways on how to utilize the Volume Discount app to get more out of the BFCM than ever before and the experience our users have with the Volume Discount during their most profitable time of the year. Our app statistics show that we have the highest revenue once our BFCM installers finish their 14-day trial periods.

But let's keep it less statistical and more reader-friendly.

How can I use the full potential of the Volume Discount app during the BFCM period and afterward?

Great question. Read the next chapter where we list out a few specific ways you can get the most out of the app and your discount strategy.

Use Cases

Customer Tags

Because Black Friday is such a significant event and it is likely to be your company's busiest day of the year, it is critical to plan ahead of time. You are most likely launching marketing ads on GDN, Facebook, Instagram, and YouTube to ensure visibility during the event. Because those marketing methods are different, so is the audience that will come to your website. 

To fully optimize your campaign and discount strategy, assign different tags to clients based on how they arrived at your website and thus deliver various offers to different categories of customers in the hopes of finding that sweet spot.

The same can be said for any cross-promotional initiatives you may run with other businesses on Black Friday. For example, if a customer discovers you through a partner, you can provide them with specific tiered volume discounts based on their customer tags.

• Create elevated mobile shopping experience

According to Shopify, the cost of acquiring a customer has risen dramatically in recent years. Because the vast majority of online purchases are performed through mobile devices, you should seriously consider developing a mobile app for your store.

You can provide unique discounts to clients via your mobile app by using the Customer Tags function of the Volume Boost-Volume Discount app. This will encourage customers to download the app while also significantly lowering customer acquisition costs through increased client retention.

If you don't currently have a mobile app or are having problems with your current one, Shopify Mobile App Builder by HulkApps should be considered. This is a really easy solution that does not require any coding knowledge and will allow you to get your mobile app up and running on both the iOS and Android marketplaces in no time.

• VIP access

There’s probably a small percentage of customers bringing in the majority of revenue your store generates. If that’s the case, you should be really looking after your most valuable customers - your VIPs. 

Using customer tags, mark certain customers as “VIP” and provide them with special discounts and offers like free shipping for BFCM.

Feel free to A/B test the deals you’d be able to offer to keep your VIPs happy.

• Returning Customers

If someone returns to your store, it is likely that they looked at other possibilities on the market and determined that your offer is the best. Create special offers for returning visitors to help you bring that conversion across the finish line.

If a visitor returns to your store and finds a better deal than they remembered or expected, they are more likely to make a purchase and possibly become a loyal customer even after Black Friday since they believe they are getting the best deal available.

• Newsletter subscriber discount

Offering tier-based discounts to visitors who sign up for your newsletter serves several purposes.

First and foremost, this can significantly increase your mailing list and open up new opportunities for your email marketing strategy.

Second, properly advertising throughout your website can raise awareness of your deals and elicit favorable emotional responses from your clients.

Geo-targeting discounts

Because Black Friday is a global event, eager buyers (those most likely to complete a transaction) frequently visit websites when the clock strikes midnight in the hopes of securing a good deal before supplies run out. You can create numerous offers in different time zones (country-specific) to ensure that everyone sees the discount at midnight in their respective time zone.

Furthermore, you have the potential to run special limited-time deals that, when properly marketed with a timer, can enhance the FOMO (fear of missing out) and therefore persuade those resistant clients to complete a transaction.

Bundling

Create special Black Friday collections with the products and discounts you want to highlight the most. Volume discounts can be applied to the entire collection, so if a customer purchases a certain number of items from that collection, the volume discount will be applied. 

The exclusive Black Friday collection can be advertised on the product page directly using the banners made available by our app.

Tiered discounts

Tiered discounting is a very powerful tactic that allows businesses to drastically raise average things order values during holidays. 

With the Volume Discount app, create offers like: “Buy 4 and get 20% discount, buy 6, get 25% off…”

Increase AOV through the discount reminder

You can display a banner informing your customers how many more items they need to add to their cart in order to get the discount with the Volume Discount - VolumeBoost app.

This simple banner can quickly raise your Average Order Value (AOV) by encouraging clients to make that extra purchase, depending on the kind of product you're offering.

•  Free shipping message

Aside from the previously mentioned use of the announcement bar provided by the Volume Discount app, you may also use this area for a variety of other purposes.

Many merchants who use the Volume Boost app use this section to remind customers that they provide free shipping on orders that exceed a certain value.  This, in addition to the app's main feature, greatly increases the average order value.

Limited Time deals

One really cool thing that a lot of brands are missing out on is gamification. You can make it fun and engaging for your customers by giving them timed discounts. 

For example, create a 24-hour offer for 30% off. Then, create a second offer immediately after the first one ends for another 24-hour period for 25% off. You can keep going, build excitement and use FOMO to your advantage.

Bulk Discounts for Wholesale Customers

Apart from individual customers, other businesses are scouring the internet for a good bargain during Black Friday. B2B purchases are typically far larger than individual sales, thus it stands to reason that tiered discounts should be tailored to them.

Create a separate collection for B2B buyers and offer them additional tiered discounts. Because businesses are almost certainly purchasing in bulk, higher quantities and discounts can be applied, allowing you to considerably raise the order value of each B2B order.

Top Performing Offers Report

Sometimes offering bigger discounts doesn’t necessarily mean that more people are going to buy your products. That’s why it’s crucial that you test out different discount strategies. 

So play a bit with offers of different kinds, designs and deals using the Volume Discount app. Then, you’ll be able to draw conclusions about what were the best performing ones out of the bunch. 

Within your app dashboard, you have an overview of Top 5 performing offers at all times that tells you the offer name, type, how much revenue it generated plus some extra. Always make sure to track winning strategies so you can then easily scale them.

Benefits

We all love discounts - who doesn’t - and we would also advise you to take extra care of the way you create those discounts in your Shopify store, especially during this time of the year.

Based on surveys and our own experience, percentage discounts combined with dollar value discounts make a perfect combo when it comes to ecommerce businesses.

Our Volume Discount app lets you create and combine both of these discount types. It is recognized that the most popular way of providing your merchants with percentage discounts is through coupons or discount codes. Volume Discount app allows the consumers to apply any of the coupon codes created in a Shopify store by simply adding the code within the discount code box placed on the cart page. 

Shopify is creating guidelines on when to install your discount apps and get them running in the most useful way possible to get the most revenue from the BFCM. By following these suggestions and by learning from the takeaways of our insight, you can maximize your retail success this November, which we are all looking forward to!

Create your Discount Strategy in minutes!

After careful consideration and research, decide on the best discount strategy for your brand. That’s the hardest part. Setting it all up is really easy and straightforward. 

We developed our Volume Discount - VolumeBoost app to make sure you can have your discounts up and running in minutes. Input preferred discount values into fields and then assign the offer to the product(s). It is really that simple.

Use the 14-day Free Trial to see for yourself during these hectic times of BFCM 2022 :)