Shopify BFCM Usecases: Mobile App Builder

Black Friday and Cyber Monday sales are undoubtedly exciting times of year for any business. However, planning ahead will make your store generate even more revenue than it would otherwise.

In recent years, it has been clearly visible that during the BFCM, there has been an increase in the number of purchases made via mobile devices. Mobile ecommerce apps are on the grow as 65% of consumers have stated that will be their main source of BFCM Shopping. That number could be even higher since 71% stated they will shop via phone app/browser. As a result, merchants should revise their strategy and consider implementing a mobile version of their store as soon as possible.

HulkApps Mobile App Builder app allows you to create beautiful, native Android and iOS mobile app versions of your Shopify store with no coding needed. With our cutting-edge features, your app will easily stand out from the crowd and help you boost the momentum of your BFCM campaigns, way ahead of the main date.

How to Use the Mobile App Builder to your advantage during BFCM 2022

What Mobile App Builder does for your store

The HulkApps Mobile App Builder allows you to effortlessly create a mobile app version of your Shopify store with no coding knowledge needed. Our mobile app builder will provide you with all the necessary steps from start to finish so that you can set up your mobile app just in time for the upcoming seasonal sale.

Benefits of choosing a mobile app over a mobile-responsive store design

Using a Mobile App Builder to build your responsive ecommerce mobile app will save a huge part of your budget. Mobile App Builder will save you on Design, Developer, and QA costs. A mobile application made using an app builder can sometimes cost from 40% to 80% less.

The benefits of using the Mobile App Builder app are numerous, ranging from brand engagement and offline store access, reaching your target audience through a direct sale and promotional channel, to having a platform for collecting customer feedback and providing direct customer service, and so much more.

It's clear that Mobile App Builder is more than just an acquisition and retention tool. And it's easy to see why many well-known brands are opting to create their own mobile apps.

Mobile Apps are an excellent way to generate excitement for upcoming sales. Setting up your own mobile app store is a sure way to reach your target audience and build up the BFCM hype ahead of your competitors. We recommend that you create your campaigns with a mobile-first mindset and have a strategy that includes a variety of mobile-optimized marketing and sales channels, such as SMS and mobile apps.

Here's why inflation will not influence your BFCM sales

This year, 75% of respondents expect their budget to be the same or higher than in 2021. According to a recently conducted survey, approximately 48% of respondents indicated that they will in fact spend even more this BFCM season because of their covid stimulus checks.

In conclusion, people are waiting for deals to shop, so if you were expecting a lower-than-expected shopper turnout, we recommend altering your strategy by teasing your sales ahead of time, investing in a sizable marketing budget, and spending wisely on owned-marketing activations.

Reach out to your customers through an exclusive sale and promotional channel

Having your own Mobile App, in addition to having a mobile responsive store, creates an exclusive sales and promotional channel for your business. The information gathered from user sessions and entry points into your app can help you improve not only your marketing campaigns, but also your sales. Once your marketers have all of the information they require, an app will allow you to deliver content to your users more effectively than other traditional marketing channels. This includes the use of personalized push notifications, specially curated app-only offers and exclusive items, as well as a variety of other loyalty-based campaigns that your team might create.

Adding a sign-in or subscribe option to your Mobile App is a foolproof way to gather customer data, create loyalty programs, and curate customer-specific offers for the upcoming sales season.

Engage your customers with a variety of Real-time Push notifications and insights

Customer interaction is essential for any brand, whether they are a large corporation or a small business. The goal is to get your customers excited, interested, and looking forward to hearing more about you. 

According to a recent survey, 40% of respondents made their BFCM purchases directly from a mobile app push notification. This can easily be achieved and further boosted by personalized push notifications and in-app announcements. By curating your in-app content and messages, you can reach your customers wherever they are, and easily direct them to your website for more specially curated content and offers or vice versa.

Our App lets you use a variety of push notifications to easily run promotions, increase sales, and recover abandoned carts. 

Furthermore, with our built-in statistics overview, you can easily keep track and get an insight into all of your sent-out notifications, allowing you to filter out and personalize your future campaigns.

In just a few clicks, you can prepare your promotional campaigns and schedule all of your push notifications to target your specific customer base for a stress-free Black Friday.

Make the most out of the Welcome Popup window

Make sure your incredible offers are the first thing your customers see when they open the app. 

With our Popup window feature, you can be certain that your custom BFCM offer will be seen. And combined with our app's featured product or collection functionality, you can surely make the most of this seasonal sale.

Let your users know about the unique specially curated offers, buy-one-get-one-free deals, and other first-purchase and app-user-only offers you can create in minutes with our app’s built-in pop-up feature.

Attract more customers with free gifts, early access, and mobile app user-exclusive offers

With a free gift offer, you can attract more customers and make them feel special. The HulkApps Mobile App Builder feature allows you to create a wide range of free gift offer options, including: 

• Free gifts based on cart total and/or product
• An unlimited number of unique free gift offers 
• When the condition is met, add a free gift product to the cart automatically
• Create a special conditional offer for registered app users only

Additionally, this feature can be enhanced with early access to the specially curated offer as well as App-only items available for BFCM only.

Increase your average order value with the Upsell/Cross-sell feature

BFCM is an excellent time to improve your cross-selling skills.

It is highly unlikely that your customers will only buy what they want and then leave your site during the busiest shopping season of the year. If you have a customer who is about to make a purchase, you should recommend something that will fit together naturally. So, make use of our Mobile App Builder by enabling the Upsell/Cross-sell feature in your store and providing your customers with more.

Easily integrate additional fields that will follow your customer’s purchases, and automatically suggest to them complimentary items that go with their item of choice.

The HulkApps apps ecosystem has taken this a step further by allowing easy integration with our other apps, in this case, our Volume Discount option, which can easily enhance and boost the AOV for any ecommerce store.

Make use of the many integrations our App offers for you

Another way to breeze through this BFCM is to take full advantage of the numerous app integrations available through our Mobile App Builder.

Get your emails in order with Kaviyo and MailChimp integrations, manage your reviews easier with Yotpo, Judge.me, or Stamped.in integrations, and easily track all of your analytics with our GoogleAnalytics integration.

According to our partner LangShop, a powerful Shopify translation app, an effective way to increase conversions is by improving customer experience, which includes publishing content in the language your target audience understands and providing a convenient interface to make purchases in one click.

The survey conducted by LangShop observes the trend to rely on mobile apps as a more convenient way to make purchases. However, the effect can be doubled if adding multilingual and multi-currency content, which increases chances to draw customers' attention to your store. 

This is one of the amazing integrations you can use with our Mobile App Builder.

Final takeaways

Undoubtedly, Black Friday and Cyber Monday are the most important dates for all merchants. Having apps and features available in their store can benefit not only the merchants but also their valued customers.

During this stressful time, it is critical to have a flawlessly functioning website with no cart or payment issues and to take advantage of this opportunity to create stickiness with new customers as well as increase loyalty with your regular ones. 

Having a mobile app will undoubtedly increase traffic to your site, provide a better overall user experience, and leave your customers wanting to return for the second round of shopping spree even outside of the sale season. So make sure you don’t leave your store app options to chance because the right one, paired with your promotional campaign and sales efforts, could make or break your BFCM sale this year.

Additionally, keep in mind that this does not end with the passing of the seasonal sales, data, benefits, and traffic gathered through your mobile app can be a valuable resource for upcoming other events as well as the planning for the next year’s business activities and strategy.

During the limited time of this BFCM, make sure to visit our website or our Shopify app profile and test your own mobile app-making skills, now with 20% off the initial price for the app!

Wishing you a great BFCM holidays from HulkApps!