How to quickly improve your Shopify website for BFCM?

Black Friday/Cyber Monday (BFCM) is the biggest event in the ecommerce world. Millions of people all over the world are looking to get big discounts on the products they are after. What will this year’s BFCM be like, and what can you do to be 100% ready for it?

The data doesn't make mistakes, and it says that the BFCM 2021 was by far the best one so far for all the merchants worldwide. Online sales hit more than $6,3 billion, and the predictions are that we should expect a larger or a similar number this year.

These optimistic predictions are confirmed by the research results published by Future Publishing, where it is predicted that around 76% of US consumers are planning to participate in BFCM.

If you are a merchant, you are probably wondering how to utilize this traffic that will come your way. How do you optimize your business to earn as much money as possible? Well, we have an answer.

How to provide the experience customers expect?

Today, when there are so many ecommerce websites all over the internet, customer experience is getting increasingly important. One of the main factors that affect customer experience is the product grid on the website. In other words, everything connected to the presentation of the product itself. Looking at the fact that 76% of the consumers see personalized promotions and shopping experience as a key factor when shopping, it is clear why we should put a huge part of our attention on it.

Of course, the level of personalization depends on the type of products you are selling. We suggest you go with predefined templates and allow the customers to make certain changes to satisfy their need to express their individuality. However, try to make sure that these changes don’t have a negative impact on your brand’s identity and design quality.

When we talk about Shopify, there are some options that you can use, but they are mostly limited (you can maximum 100 product variants without using any app), so merchants reach out to the app store to find something that will enrich their product presentation. One of the apps that do that the best is the Product Options App by HulkApps. 

This app has almost 160,000 installs, and more than 70,000 webshops are currently using it.

What can the Product Options app help you with?

The Hulk Product Options app solves problems for many Shopify merchants. On Shopify, you don't have the option to make different versions of your products, which is where this app comes in handy. By adding different variants of your products, you are providing a better shopping experience for your customers. The Hulk Product Options app also gives you product templates, full product customization, holiday-specific customization options, size charts, and more.

Here is a list of things Product Options app can contribute to your website:

Allow your customers to choose more options

As the name of the app says, the main focus is on product options. What is that exactly? Well, for example, let’s say that you are selling t-shirts. With our app, you can offer your customers multiple variants (options) of the product. We are talking about offering different colors, long sleeve variants, polo variants, etc. 

It is your choice whether you will offer these options for free, or in the form of the upsell.

This can be very useful for BFCM, as you can create special offers where you can allow customers to get different variants of the product for free. For example, if you had a bestseller t-shirt, you can offer the long sleeve variant for the same price.

Wrap it up! 

Give your customers a unique shopping experience by providing holiday extras to their purchases. The app has many options for custom gift wrapping, so customers can be sure that their orders will arrive in the spirit of the BFCM holiday.

Increase AOV through effective cross-selling

The HulkApps Product Options app gives you the ability to present your customers with the most suitable complementary items to go along with the current order they're placing. Product Options gives you the ability, for instance, to automatically offer your customer a complementary phone case or the most recent headphones to go along with the smartphone you are selling. You will see an increase in your average order value after applying this very useful feature, which means that you are making more money with each individual purchase, leading to an improvement in your store's overall profitability.

Allow your customers to design the products they want to buy

Provide your customers with the option of being able to design their products by using the file upload feature. They can simply upload a design they want on their product, and you can make it a reality.

 Loyal Customers Get Special Rewards!

The best way to stay prepared for the upcoming holiday season is to remain as organized as possible. The Hulk Product Options app can do exactly that! By letting you create different customer tags for different customer profiles, you can show other offers to each group of tags. The goal is to make their holidays even more special by giving them the special treatment they deserve. For example, in the picture below you can see the difference between the product grids shown to regular customers and the ones available to the loyal customers you've chosen.

Creating these special offers, like engravings, unique design uploads, product add-ons, and similar, will amaze your customers with the additional services you provide while increasing your average order value and making your business more profitable.

Manage your inventory more efficiently

With the Product Options app, you can have a better insight into the demand for your products. Especially, if you are offering different variations of the same product, with PO, you can have real-time information about the number of orders for each variant. This way, you can manage your inventory more efficiently. 

You can also use the data to plan ahead and predict the demand for your products, which will increase your inventory management efficiency even more.

No Space for High Return Rates

Every store owner would love it if no customer ever asked to return a product they bought and the merchant is expected to pay for the cost of shipping the item back, which makes the refunds even more expensive. The HulkApps Product Option has one solution to drive those return rates down!

A very useful feature of the Product Options app is the option to add size charts and guides that will help your customers determine what size they actually are. As a result, you will reduce the return rate and keep costs as low as possible by ensuring that your customers are sure of their choices.

Conclusion 

The most significant advantage of using the Hulk Product Options app is the time it saves and the many options it provides. By getting the Product Options App, you can focus more on developing strategies to grow and support your business rather than wasting time on tedious tasks like managing products, adding product add-ons, or updating product information.