Customer Lifetime Value (CLV) can be a powerful tool to use in segmentation. It is the total amount, both past and predicted, that a customer has & will purchase from your brand over time.
Dive into this Klaviyo based segmentation service by HulkApps & use predicted CLV to send targeted campaigns to customers who will likely spend a certain amount over a year.
The 'Customer Lifetime Value' Klaviyo Segment will automatically update, unlike other segments created using different ESP's, so you can think less about managing lists manually and instead focus your time on new ideas.
Here’s what value it offers:
Measure up the expected CLV of all segment members, and you can get the expected revenue for the next year from customers in this segment.
First, an average of the Churn Risk Prediction values. Subtract this average, then, from 1. Multiply the outcome in the segment by the number of people. This will result in the number of customers who are expected to return.
When you know your CLV, you can increase it. Work on retaining your existing customers through email marketing and more. You still want new store visitors, customers, loyal consumers, but don’t forget about the existing ones.
In order to optimize marketing dollars, we make sure that you are reaching the right people. Get set to build powerful audience segments based on CLV & enter the new era of email marketing.
Segments like Customer Lifetime Value provide fuel to the long-term growth and success of your Shopify store. After all, given how profitable email marketing can be, paired with the financial sense it makes to focus on customer retention over acquisition, it is wise for Shopify merchants to pour much of the email marketing efforts into this area.
HulkApps offer 50+ Klaviyo services that you can integrate into your Shopify Store.
Select the HulkApps Shopify Klaviyo services to keep your customers in the loop.
Start with our service, then add some brand personality.
Once you turn on the Klaviyo Shopify flows, your customers will receive email updates, and you can increase store engagement.
In addition to everything above, we’re offering a Shopify subscription, Google Analytics, theme customization, and other services that will build up your store-level high. And, of course, we’ll be making sure best practices are being implemented end to end.
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Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.
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