Shopify Speed Optimization Service

Shopify Store Speed Optimization

This is a complete guide to Shopify speed optimization service that includes

  • Factors Affecting Loading of Your Shopify Page
  • Enhancing the UI/UX Code/Logic of Your Shopify Site
  • Why do you require a Shopify store speed optimization service?
  • What are the factors to consider to improve the site speed?
  • How to diagnose if your site has a problem?
  • How Google Analytics helps?
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Does your Shopify Store take time to open?

Don't wait!

There are various Shopify speed optimization techniques that can be applied to speed up a Shopify site. But when we talk about optimization, at HulkApps, we focus on both desktop and mobile views of your pages. We help speed up a Shopify store by working on below major aspects of your pages, to name a few:

  • Tools like GTMetrix, Google Pagespeed Insights, Lighthouse score
  • Resizing and compression of images.
  • Minifying the JS, CSS, and HTML calls, wherever applicable. Identification of buggy CSS and JS elements for render-blocking. Controlling and reducing the number of HTTP calls while the page loads.
  • Minimizing the unnecessary apps installed on the Shopify store.
  • And many more…

At HulkApps, we generally focus on two main factors:

Factors Affecting Loading of Your Shopify Page

If you are aware of certain webpage optimization metrics, then you must have definitely heard about a website's bounce rate (the rate at which your website visitors leave after visiting the first page itself) and the conversion rate (the rate of visitors who complete an intended workflow, like purchasing a product, wishlist items, signing up to create an account, etc.).

A low bounce or conversion rate of your Shopify store generally reflects the poor load speed of your pages, which should be worked upon immediately.

Enhancing the UI/UX Code/Logic of Your Shopify Site:

Mobile devices are everywhere! And that's why you must optimize your Shopify store to render a UI/UX similar to that of the web. Some of the popular techniques include - minimizing the usage of texts on your product showcase pages, putting up the ‘add to cart’ button consciously visible every time on the pages, having a fixed navigation bar, and so on.

Cart coders help professionally to every store owner in optimizing their Shopify pages across both desktop and mobile UIs, and below parameters are worked upon a priority:

  • Optimizing the sliders/pop-ups for touch screens and smaller devices.
  • Identification and conversion of a web page are ‘clickable’ events into ‘tappable’ events for mobile devices.
  • Effective handling of layouts and grids on devices with different screen resolutions.
  • Impact analysis of usage of vector icons over icon fonts.
  • Optimizing the banners and high-resolution image rendering over mobile devices.
  • But, how do we diagnose if your site has a problem?

    Do you require a Shopify store speed optimization service?

    To be very honest, in the beginning, when you are all excited to launch your web store with the Shopify platform, everything works great. The pages load blazingly fast, the page transitions are smooth as the Shopify site speed is at its peak. But as your business grows, you tend to add more products, ‘good looking’ themes, tools, high-resolution images, etc. - ultimately eats up all your resources and results in low or poor Shopify page speed.

    According to data published by ‘think with Google’, a pioneer in digital marketing research and trends:

    The neural net, which had a 90% prediction accuracy, found that as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Similarly, as the number of elements—text, titles, images—on a page goes from 400 to 6,000, the probability of conversion drops 95%.

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    People are always in a jiffy, are restless, and don’t like to wait - even a blink of an eye is too much wait time for them. Understanding this fact in mind, one of the computer scientist and speed specialist at Microsoft, Harry Shum, has said via an NYTimes article:

    “Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the web.”

    So, the answer may be ‘Yes’ :)

    We have analyzed more than 18+ different factors:

    Defer Parsing Of Javascript

    Using GT Metrix and Google’s Page Speed insights usually mean better websites, but while working with Shopify, we take to go a step further with ‘Defer loading of JavaScript’ warning and place JavaScript between the tags for quicker and better working.

    Browser Cache

    Page speed with browser caching is an important factor for higher Google ranking and we use a special technique that notifies browsers about files to change patterns e.g. every month, every week, etc. This avoids unnecessary browser caching and hence fasten up your Shopify website.

    Image Optimization

    We implement the required PHP accelerators (e.g op-cache) and usage of the optimized web server (e.g Nginx).

    Image CSS Sprites

    We merge all uploaded images with image sprites to lower picture size and cancel out extra space used by repetitive images for better page loading time.

    Usage Of Content Delivery Network (Cdn)

    CDN is the key to faster server-side loading so we use CDN service such as cloud-flare for Shopify stores to bring more visitors to your site and make them stay and explore the website. CDN will also lower the bandwidth of your primary server and save it from DDOS attacks for a safer platform.

    Removal Of Unused Code

    Junking out unwanted codes surely saves bytes worth of space on the server and minimizes the bandwidth used on every page load for optimum and error-free functioning.

    Other Factors…

    • Removable query strings
    • Check bad requests
    • Check characters set in the meta tag
    • Minimize request size
    • Optimize the order of styles and scripts
    • Check CSS @import
    • And more...

    But, how do we diagnose if your site has a problem?

    Before doing anything it's probably wise to do some speed testing and get a baseline measure of your site speed as it stands today. There are hundreds of valuable resources out there but we have no time to think about them all. So here are our favorites!

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