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Speeding up your Shopify Site

This is a complete guide to speeding up your Shopify store that includes

  • How Does Shopify Speed Optimization Affect the Conversion Rate?
  • What Shopify Website Performance Depends On?
  • 5 Frequent Performance Issues or How to improve Shopify store speed
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Shopify is one of the most excellent platforms that offer a wide variety of opportunities to draw in more visitors to the online store, give them with the finest services, and turn them into regular clients. However, there's a but! Your site may be flawlessly designed, have various features, and offer the foremost competitive terms of purchase and delivery, but in case your site is slow, none of those benefits matter. Your potential clients will abandon the ship without making a single purchase.

We know this too well because each day we are working on performance improvements for Shopify stores, and we know exactly how Shopify store speed affects conversions.

Do you know how to optimize a Shopify page load speed? In this article, I'll provide you answers to the most burning questions related to optimize Shopify store speed and the ways in which quick websites impact Shopify conversion optimization.

How Does Shopify Speed Optimization Affect the Conversion Rate?

There are more than 1.9 billion people worldwide who have shopped online, at least once. Along with that stat, however, in 2018, the average online client conversion rate turned into 2.6%! This indicates most effective 26 out of 1000 potential clients who landed on a sure online store save proceeded to the purchase!

Conversion rate is affected by several factors. You should apply different advertising and marketing strategies to promote your brand, increasing brand awareness and brand loyalty. No matter how much money is spent on ads, however, unless your website is configured – all your efforts will be in vain.

Shopify website speed optimization has a huge effect on user behavior. If a website is not fully loaded within a few seconds, visitors leave the page and purchase from your competitor, whose site is quicker – thus, your sales and profits decrease.

To illustrate all the above, here are some facts taken from Kissmetricks and Google researches:

5 Frequent Performance Issues or How to improve Shopify store speed

Thus you lose more and more potential buyers with each passing second while your website loads. Not only does the number of customers who are willing to buy from you diminish, but also the probability they will visit.

Additionally, search engines take performance and load speed into account when rating them in their organic search results for Shopify website. So, this is yet another reason why a slower website gets much less targeted users, and therefore a lower conversion rate compared to faster online stores.

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What Shopify Website Performance Depends On?

After you measure the speed of your online store using one of the tools mentioned, you get a thorough test result with all the problems found at both the front and back end of your website. Next, with that knowledge in hand, it's time to understand where the Shopify store speed will continue to be Optimized.

The performance of Shopify websites mainly depends on the following factors:

Server Optimization

The farther the user is from the physical server, the more time it takes to send HTTP requests to it and receive a reply. Hosting can be chosen depending on the country, or countries, the emphasis is on your business. When your online store sells products well beyond one country's borders then using a CDN link makes sense.

This is by no means an issue in the case of Shopify. The provider assumes all responsibility for the hosting efficiency, and owners of online stores do not have to pay an extra fee for this service. What you can do here is update your hosting plan to take your store to the next level. Switching to a better plan will at times reduce the loading time by half.

Custom functionality

Increasing installed applications adds more weight to the website pages, increases the number of requests sent to the server and slows down the loading of the pages. In addition, some apps that contain code bugs which inevitably affect the site's efficiency.

Front-end

It includes the design of the website, theme chosen, layout and all the other choices that make the customer's journey quick, easy to understand and exciting. Each of the points mentioned also has a negative impact on online stores' efficiency and pace.

Undoubtedly, Shopify is one of the most convenient platforms for those new to the online retail industry and lacking ample technological expertise, time or ability to research the bulk of technical documentation which is a must for most e-commerce platforms.

On the other hand, the platform vendors are responsible for the success of most of the back end processes here. In this regard, there is neither direct access to the source code of the application nor is it possible to configure the features of third parties when it comes to the need to modify the online store Shopify.

Next, we will describe in detail all the issues slowing down websites, and tell you how these problems can be fixed.

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