TF-IDF는 페이지에서 주어진 키워드의 중요성을 측정하기 위해 사용되는 빈도-역문서 빈도를 의미합니다. 키워드 밀도와 달리, 이는 페이지에서 용어가 사용된 횟수만을 살펴보는 것뿐만 아니라 더 큰 페이지 집합을 분석하여 특정 키워드가 얼마나 중요한지를 결정하려고 합니다.
예를 들어 자동차 수리에서 "타이어 수리"라는 용어는 "터보 엔진 수리"보다 중요할 가능성이 있습니다 - 각 자동차는 타이어를 가지고 있지만 소수의 자동차만이 터보 엔진을 가지고 있기 때문입니다. 그래서 "타이어 수리"라는 용어는 자동차 수리에 대해 이야기하는 더 큰 페이지 집합에서 사용될 것입니다.
이것이 바로 웹 사이트 감사의 TF-IDF 보고서가 캡처할 수 있는 것입니다!
경쟁 업체의 많은 키워드 사용 통계를 살펴보면, TF-IDF 공식은 다음을 보여줍니다:
언제 TF-IDF 분석을 사용해야 하나요?
TF-IDF 보고서를 사용하는 이유
콘텐츠 최적화 요인을 계산합니다. 또한 페이지가 목표 키워드에 대해 얼마나 최적화되었는지 분석합니다.
최상위 순위를 차지하는 경쟁 업체가 사용하는 키워드와 구문을 발견합니다.
덜 사용하거나 더 사용해야 할 용어와 구문을 추천하여 콘텐츠의 관련성을 향상시킬 수 있는 방법을 확인합니다.
TF-IDF 보고서는 어떻게 작동하나요?
TF-IDF 보고서는 특정 공식에 따라 작동합니다. 특정 공식은 문서 d에서 용어 t의 가중치 Wt,d는 다음과 같이 주어집니다: Wt,d = TFt,d log (N/DFt)
최종 결론
HulkApps는 문서/웹 사이트에서 가장 기술적인 용어를 추출하기 위해 Shopify를 위한 올인원 TF-IDF 보고서 서비스를 제공합니다...
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Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.
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