Segmentar su lista de correo electrónico con acciones de correo electrónico le ayuda a comunicarse con sus clientes de forma más inteligente y explícita, brindándoles la información que desean en el momento adecuado. Una forma perfecta de cuantificar la participación es crear segmentos basados en los suscriptores que abren sus correos electrónicos.
El enfoque o la estrategia incorrectos para la segmentación del correo electrónico pueden enviarlo a un agujero de conejo. Encuentre qué contactos abren sus correos electrónicos y diríjase a ellos utilizando un enfoque diferente.
Esto es lo que puedes hacer:
Para conectarse con sus clientes que no han abierto sus correos electrónicos, puede enviar campañas duplicadas con diferentes líneas de asunto. Existe una alta probabilidad de tasas de apertura.
Una forma perfecta de medir la participación es crear segmentos basados en la frecuencia con la que los suscriptores abren sus correos electrónicos. Según la tasa de apertura, podría crear una estrategia de marketing atractiva para mejorar sus ventas.
La segmentación por aperturas le permite recompensar la participación y dirigirse a aquellos que no están comprometidos. Una simple recompensa puede hacer maravillas para el crecimiento de su tienda.
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Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.
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