Whether your business is online or off, optimizing users’ experience is necessary to get more conversions, be it from a lead-generation form, an in-store display, or a multi-stage sales funnel.
Unfortunately, it’s not possible to turn every website visitor to potential consumers. Eventually, marketers and UX experts will need to turn to analytics data and ask themselves one question: Why aren’t visitors turning into customers?
Hotjar Shopify behavioral analytics and website optimization feature helps you, marketers, and user experience (UX) pro to understand the user actions on your site.
Shopify Hotjar allows companies to understand what their visitors see and do on their website, while also helping them figure out how and why they’re using it without speculating about user behavior. Thanks to a wide range of features that allow any growth marketer to get insights into exactly how people experience their website.
Hotjar powerful features are :
A Shopify heatmap is an illustration of a web page with a warm-to-cool color scheme layered on top of it to show insights of user behavior on-site, with the parameter consideration like clicks, taps, scrolling behavior. The user behavior data can be analyzed with this data.
Recordings, recreates a users’ browsing experience across multiple pages.You can utilize recordings to examine the pages users behavior. On the other hand, Hotjar Shopify checkout gives you a deep understanding of how users act on your Shopify store before leaving with an abandoned cart.
On a similar note, conversion funnel reports help you understand the user thought process with the page. Using statistics and heat mapping, any store owner will be able to improvise the strategy.
These help you understand user behavior and gather feedback. To more about them in detail, read Hotjar Shopify - Optimizing Your Website and Conversion Rate.
As a business owner, you always strive to convert more customers. Whether it’s selling more products or getting new subscriptions on a newsletter, the goal is to turn visitors into customers through a funnel.
On eCommerce platforms, a typical heatmap funnel will have at least five different stages:
Understanding this, HulkApps Shopify Hotjar Pixel Tracking Package allows marketers, you, UX designers to determine how many potential consumers make it through each stage versus how many don’t. This helps understand where and when the bounce rates are high.
Shopify Hotjar Pixel Tracking Package also provides a large landscape for merchants to optimize the funnel and the overall user flow.
Adding Hotjar to Shopify will give you a behavior analytics feedback service and its integration is carried out to understand the behavior of your website users and get their input through tools such as heatmaps, session recordings, and surveys. Hotjar complements the data and insights we get from traditional analytics tools like Google Analytics.
The key selling point of the Shopify Hotjar Pixel Tracking Package offered by HulkApps is that it combines a range of essential features of Hotjar to help you grow your scale.
Before you manually set up Hotjar in your Shopify store, you might need to give some second thoughts. This isn't just to market the product but to ensure you make a smart decision.
HulkApps Shopify Hotjar Pixel Tracking Package crams a serious amount of analytics, user feedback, and CRO functionality into one reasonably priced platform.
To Wrap it Up
Using Hotjar, the HulkApps Analytics team boosted leads for a client in the business services industry by over 380%. Let us know what you think in the comments below.
Why use Hotjar Pixel Integration?
Here are a few reasons you should be implementing Hotjar Pixel Integration in your site:
How Hotjar Pixel Integration works?
Simple! It works by installing a code to track users as they interact with your website
Your other Interests and HulkApps services:
Final thoughts:
HulkApps has all-in-one Pixel Setup services for Shopify, to help Shopify store owners, just like you, easily install your Shopify Hotjar pixel in your store and use amazing pixel features to run highly targeted, optimized ad campaigns.
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Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.