Whether your business is online or off, optimizing users’ experience is necessary to get more conversions, be it from a lead-generation form, an in-store display, or a multi-stage sales funnel.
Unfortunately, it’s not possible to turn every website visitor to potential consumers. Eventually, marketers and UX experts will need to turn to analytics data and ask themselves one question: Why aren’t visitors turning into customers?
Hotjar Shopify behavioral analytics and website optimization feature helps you, marketers, and user experience (UX) pro to understand the user actions on your site.
Shopify Hotjar allows companies to understand what their visitors see and do on their website, while also helping them figure out how and why they’re using it without speculating about user behavior. Thanks to a wide range of features that allow any growth marketer to get insights into exactly how people experience their website.
Hotjar powerful features are :
- Heatmaps: Visual Behaviour
A Shopify heatmap is an illustration of a web page with a warm-to-cool color scheme layered on top of it to show insights of user behavior on-site, with the parameter consideration like clicks, taps, scrolling behavior. The user behavior data can be analyzed with this data.
- Visitor Recordings: See what your users see
Recordings, recreates a users’ browsing experience across multiple pages.You can utilize recordings to examine the pages users behavior. On the other hand, Hotjar Shopify checkout gives you a deep understanding of how users act on your Shopify store before leaving with an abandoned cart.
- Conversion funnel reports
On a similar note, conversion funnel reports help you understand the user thought process with the page. Using statistics and heat mapping, any store owner will be able to improvise the strategy.
These help you understand user behavior and gather feedback. To more about them in detail, read Hotjar Shopify - Optimizing Your Website and Conversion Rate.
As a business owner, you always strive to convert more customers. Whether it’s selling more products or getting new subscriptions on a newsletter, the goal is to turn visitors into customers through a funnel.
On eCommerce platforms, a typical heatmap funnel will have at least five different stages:
- 1. Homepage heatmap
- 2. Product page heatmap
- 3. Cart page heatmap
- 4. Checkout heatmap
- 5. Confirmation page heatmap.
Understanding this, HulkApps Shopify Hotjar Pixel Tracking Package allows marketers, you, UX designers to determine how many potential consumers make it through each stage versus how many don’t. This helps understand where and when the bounce rates are high.
Shopify Hotjar Pixel Tracking Package also provides a large landscape for merchants to optimize the funnel and the overall user flow.
Adding Hotjar to Shopify will give you a behavior analytics feedback service and its integration is carried out to understand the behavior of your website users and get their input through tools such as heatmaps, session recordings, and surveys. Hotjar complements the data and insights we get from traditional analytics tools like Google Analytics.
The key selling point of the Shopify Hotjar Pixel Tracking Package offered by HulkApps is that it combines a range of essential features of Hotjar to help you grow your scale.
Before you manually set up Hotjar in your Shopify store, you might need to give some second thoughts. This isn't just to market the product but to ensure you make a smart decision.
HulkApps Shopify Hotjar Pixel Tracking Package crams a serious amount of analytics, user feedback, and CRO functionality into one reasonably priced platform.
To Wrap it Up
Using Hotjar, the HulkApps Analytics team boosted leads for a client in the business services industry by over 380%. Let us know what you think in the comments below.
Why use Hotjar Pixel Integration?
Here are a few reasons you should be implementing Hotjar Pixel Integration in your site:
- Gives you clear and visual information points about what’s happening on your website
- It helps you get a few of the contexts about why people carry on the way they do
- Does the above quickly without requiring a steep learning curve
- Is easy to get buy-in for and show the value of
How Hotjar Pixel Integration works?
Simple! It works by installing a code to track users as they interact with your website
Your other Interests and HulkApps services: