A/B testing, in the context of email, is the method of sending one variety of your campaign to a subset of your subscribers and a diverse variation to another subset of subscribers, with the extreme objective of working out which variety of the campaign garners the leading results.
A/B testing can vary in complexity, and basic A/B tests can include sending numerous subject lines to test which one generates more opens, whereas more advanced A/B testing may include testing totally different email templates against each other to see which one produces more click-throughs.
A/B testing your campaigns is an incredible way to extend the open and click-through rates of your emails. For example, here at HulkApps, we’ve tried everything from our subject lines to the copy on our call-to-action buttons. We’ve indeed tried distinctive templates against each other to see which one works best and were able to get a 127% increase in click-throughs as a result.
A few things we consider testing includes,
Reasons to opt-in for A/B Testing Emails Service?
This is what we do for you:
In a nutshell, here is how we undertake the A/B test of your email marketing campaigns
Final thoughts:
A/B testing is an essential part of your email marketing campaigns. Without bettering your results, you really are wasting your lead generation efforts. Take the time and smarts to test, test, test.
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Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.
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