With the recent developments in the commerce industry and the way the pandemic took us closer to ecommerce, many consumers are still working from home and prefer to make purchases online rather than in-store, allowing companies to thrive for growth in ecommerce sales and businesses across the board. 

Getting started with ecommerce is easy if all the details are laid out before, like the best platform, best apps, and marketing tips for a successful business and others. With that, one of the first steps involved in setting up your online business is selecting a platform to build your website. And there are many DIY ecommerce store builders with easily built-in options.

Shopify and WooCommerce are the two leading solutions to help you get started, with each having its own pros and cons. Therein, the important thing as a business owner is to make sure the platform you opt for has everything you need for a successful business.

Whether you want to start with the best dropshipping platform or a platform that provides built-in fraud detection, in this WooCommerce or Shopify guide, we'll show you a detailed comparison of Shopify versus WooCommerce. From breaking down each platform's functionalities to their differences, the comparisons are simplified to ease your decision in choosing the best option for your ecommerce store.

About WooCommerce:

"It's a plugin for WordPress platform"

Nearly 40% of websites are built on WordPress, an open-source content management system. The platform's user-friendliness allows creators and entrepreneurs to build their websites, but it lacks basic ecommerce features like listing products, accepting payments, tracking inventory, and fulfilling orders by default. To address that, WooCommerce, a WordPress ecommerce plugin built by Automattic, comes into play.

Packed with its unique features, strengths - WooCommerce is an open-source WordPress plugin that can turn a website into an online store. While the plugin's flexibility allows you to build a fully functioning ecommerce store, it only becomes challenging when you decide to opt for any customizations.

Plus, WooCoomerce being a plugin, questions your ecommerce store's security. You are also likely to add unnecessary cost and complexity to your ecommerce journey, like setting up the hosting and keeping the store PCI compliant.

It is often being criticized for its lack of supporting multiple languages and the ability to set up more than one storefront. The WooCommerce WordPress plugin is an easy-to-use free ecommerce building option.

Key features of WooCommerce:

Key features of WooCommerce
  • Price: Free but requires hosting
  • Customer support: via Email, support center, and community forum
  • Mobile app features: Creating and processing the products, viewing analytics, and performing report generation.
  • Point of sale (POS): Yes
  • Website hosting: Third-party selected by you.

What is the future of WooCommerce in 2022?

About 93 % of all WordPress ecommerce websites use WooCommerce plugin as their preferred choice. The numbers have gone up, especially after an update to the WooCommerce plugin is released.

Looking at data on Built With clearly indicates that WooCommerce is a preferred choice, especially with 29% of the top 1 million sites using this ecommerce technology.

With an ecosystem of WooCommerce experts, themes, plugins, choosing WooCommerce helps you build an ecommerce store with a tad bit of difficulty. The Shopify ecommerce platform steps in to help ease your experience in creating an ecommerce store.

About Shopify:

Founded in 2006, Shopify is an ecommerce platform that powers around a million online stores worldwide. It is a hosted web application, which means that it’s Software as a Service (SaaS). With Shopify as your ecommerce platform, you can quickly build and run an online store with all functionalities. The Shopify ecommerce platform takes care from hosting, payment to security.

The in-house solutions to common ecommerce problems, like payment systems (Shopify Payments) and fulfillment networks, set Shopify to be a full-service ecommerce platform that makes a lot of sense and gives enough options for many people.

Innovating to give entrepreneurs endless possibilities to present their brands creatively and grow limitlessly, Shopify offers the option to display video and 3D assets on product pages. The ecommerce platform Shopify also integrates with dropshipping apps, easing your exploration opportunities.

Another attraction of using the Shopify platform is its point of sale (POS) functionality. This built-in functionality will allow you to sell in physical locations yet have an effective ecommerce business using mobile devices.

Key features of Shopify:

Key features of Shopify
  • Built-in abandoned cart recovery: Remind your customers about their liked product by sending out emails.
  • Multiple Sales Channel - Yes, with Shopify, you can sell on Facebook, Instagram, and TikTok.
  • Social media integration- Yes, the Shopify-powered platform allows customers to purchase within the app.
  • Cost: Depending on your store requirement, you can choose an appropriate Shopify plan.

Best of all, Shopify supports multiple sales channels and social media integration, letting merchants like you sell everywhere from anywhere. You can integrate multiple dropshippers, sell on eBay, Amazon, Instagram, and Facebook, and better your sales opportunities rather than just having an ecommerce store. The various possibilities offered by the Shopify ecommerce platform allow you to reach a wider audience at no extra cost.

Note: Built to offer "no-code" configurability for merchants, Shopify offers great levels of flexibility and customization with Shopify Online Store 2.0. With this upgrade, brands aren't limited by technical possibilities to think creatively. Upgrade your store to Shopify 2.0 and explore the free creative control.

Basic considerations for a ecommerce platform:

Now that you have a brief knowledge of both platforms, below are some of the factors you can consider while selecting Shopify or WooCommerce ecommerce platform for your business.



offering free doesn't mean it is valuable; look, it is a fully functional ecommerce store even if it costs you little.

Ease of use

Ease of use

The platform you choose should likely offer updated features, easing your build options.

Payment Methods

Payment Methods

With updated features, you should have the ability to support multiple payment methods.



To grow exponentially, your selected platform should support numerous integration tools.



Inclusive of all the above points, the platform should support you in scaling as your business grows.

The above-listed points are basic requirements that you must consider before opting for an ecommerce platform. However, here are some more points that you might need to consider as per your needs:

  • Shipping,
  • Inventory management,
  • Invoicing,
  • Taxes,
  • Dropshipping

Deep insights on WooCommerce versus Shopify

Deep insights on WooCommerce versus Shopify

If you read through the above point, you are more likely to understand that these different platforms are neither the “best” for everything and everyone. It’s all about your specific needs. Both the platforms are about scaling your business along with complexities. And to help you make the right step, here is the breakdown of all the points that will let you pick the right one.

Shopify versus WooCommerce: Themes

A key concern while getting started with WooCommerce or Shopify ecommerce is to ensure that their theme looks professional and entices the customer to further look into the store.

To answer that, Shopify offers a relatively wide range of templates, including free and premium themes. Plus, the premium Shopify themes come in 2 or 3 variants, allowing customization easily.

Not lagging back, WordPress also offers you a huge number of templates. You can source WordPress templates from the official theme directory or third-party stores like Template Monster.

Shopify versus WooCommerce: Getting started

Whether you are from a technical background or getting started, Shopify is the easiest platform to get started because you are guided through every step of creating an account. The core idea behind designing the Shopify ecommerce platform is to minimize the risk of “getting it wrong” and enhance a better customer experience.

The WooCommerce plugin is also easy to get started, especially if familiar with the WordPress ecosystem. The only real difference between Shopify or WooCommerce is that with WooCommerce WordPress plugin configuration, you have to do the installation and maintenance yourself.

Shopify versus WooCommerce: Flexibility

In this WooCommerce or Shopify battle, WooCommerce gives developers greater customization only if you're technically competent. Whereas with Shopify, you can easily get started with a great-looking website and start selling online quickly; if you have a la carte requirements or specific functionality, WooCommerce, WordPress ecommerce plugin is a better choice.

Customization in Shopify ecommerce isn't tricky as Shopify's 'Liquid' language does allow you to make more effective changes but to do that, you will need Shopify developer support.

Shopify versus WooCommerce: Subscription Model

In decades past, if you had a subscription, it was more likely for a magazine, a gym subscription, and other miscellaneous things. But with rapid growth in ecommerce needs, we have subscriptions for everything from TV shows and music to food. Don't let your Shopify or WooCommerce ecommerce store fall behind this impressive feature.

Supporting ecommerce features, WooCommerce has a range of subscription options such as WooCommerce Subscriptions to handle multiple billing schedules, renewal notifications and to provide flexible options for customers. Apart from allowing you to set up a subscription business, WooCommerce enables Google Analytics to report on the subscription business model.

Improving itself to ease merchants' ecommerce journey, Shopify holds a host of subscription-based apps. In our experience, Shopify ReCharge Subscription App is an excellent app, offering some simple and yet effective features. The built-in dashboard of Recharge allows you to learn more about your subscription model on Shopify.

Shopify versus WooCommerce: Payment Gateways

While embedding a secure payment gateway embeds trust among customers in purchasing with your store, it is also essential that you don't lose your profits while paying commission to the platforms.

From experience of learning about WooCommerce or Shopify, WooCommerce requires external support like Stripe, PayPal to act as payment gateway providers. In contrast, Shopify offers you its very own payment gateway, Shopify Payments.

If you use Shopify Payments, there are no transaction fees, but if you want to use any other 3rd party payment gateway, you have to pay the charges.

Shopify or WooCommerce: Dropshipping

Dropshipping is a great business model for any aspiring entrepreneurs with a low budget to start. The business model is quite accessible, and it allows you to test ideas with limited downside. Read through below to know whether Shopify or WooCommerce is better for dropshipping.

By using Shopify for dropshipping, you can easily integrate Shopify's very own built dropshipping app Oberlo Shopify App that lets you easily import, edit, and source products from AliExpress suppliers. The Shopify dropshipping app Oberlo allows you to place orders individually or bulk.

With WooCommerce WordPress Plugin, you need to pay for the plugins that instantly support a successful dropshipping business, from importing to completing the orders. The most integrated plugin is DropshipMe, with over 8000 active installations.

WooCommerce to Shopify Migration with HulkApps Support

WooCommerce to Shopify Migration with HulkApps Support

Deciding on WooCommerce or Shopify ecommerce platform is not an easy feat. However, we acknowledge that choosing the right platform for your online business is a high priority. Suppose you have started with WooCommerce or are using a different ecommerce platform that is no longer compatible with your online business and wish to migrate to Shopify. In that case, connect with our WooCommerce to Shopify migration experts to have all your product information migrated appropriately to Shopify.

You can go through below to learn about how we support WooCommerce to Shopify migration process. Currently, we are supporting migration for over 50+ carts, including

HulkApps WooCommerce to Shopify Migration Approach

  1. Define the migration scope: We will migrate the associated data like customer, product, collection, auxiliary pages, historical orders, blogs, articles, discounts, reviews, gift cards, and subscription details based on the migration scope.
  2. Data collection: To get started quickly, we collect data from merchants like tool access, database dump access, exported files needed during migration, and finally API access to ease the migration process.
  3. Data analysis: In this, we check for rectifications; that is, we evaluate the requirements for all required fields and later modify and set values accordingly. And we do mapping of existing data fields with Shopify fields.
  4. Development: With all the data collected, we begin our Project Setup in the migration tool, Project setup as per the migration skeleton, and Custom scripting or modification.
  5. Migration: In this almost final step, we turn off Shopify and third-party notification and migrate the data according to the pre-defined migration checklist and later check for 301 redirects.
  6. Reports: Once the data is migrated, we look into success, and failure reports to know the migration status and work into those points to avoid data loss during migration.
  7. Post migration: We observe and solve all 404 requests in these post-migration steps. We also prepare gap statics and necessary subscription migration sheets in the process.
  8. Data reconciliation: It is the final step we do data reconciliation; that is, we configure the customer report, revenue report, product statistics, active subscription reports, and Next month's billing and prepaid reports.

Why should merchants prefer Shopify to WooCommerce?

In this section of Shopify or WooCommerce, we shall learn why Shopify ecommerce should be your preferred choice. Shopify not only helps you get started quickly, it empowers merchants with full control over the Shopify inventory tracking system and others, as listed below.

Shopify vs WooCommerce 2021

Key features

Included SSL certificate



PCI-DSS compliance



Subdomain included



International payment processors



Multiple languages supported



Multiple currencies



Unlimited storage



24/7 customer support



  • Launch and get started on the same day:

    With Shopify taking care of your domain and hosting, you can easily set up and launch your store simultaneously (using the subdomain). In Woocommerce, you might need approximately 72 hours to get started as it requires you to buy a domain and later point it back to the server.

  • Built-in fraud detection:

    With competition around, Shopify's built-in fraud detection feature will help you determine risk with the order. WooCommere also offers these features of assessing every order but with an Anti-Fraud extension, which nearly costs around $79 a year.

  • Growth opportunities with detailed analytics

    From the dashboard to Shopify app performance, Shopify provides detailed analytical information, such as financial reports, product reports, and many more. WooCommerce ecommerce plugin also includes analytics, but it's only available on version WordPress 5.3+.

  • Comprehensive app store

    As said earlier, WooCommerce is a plugin to transform the WordPress platform into a commerce store; therefore, WooCommerce has approximately 575 extensions to support. In comparison, Shopify is explicitly built to make commerce better for everyone, offering about 6,000+ apps for all kinds of ecommerce merchants.

Final thoughts:

Both Shopify and WooCommerce/WordPress are great ecommerce platforms that allow you to scale in the future. Take some time to understand both platforms before starting because migrating can be tedious.

Both platforms have their wins in the battle of Shopify versus WooCommerce; therein, you can finalize your ecommerce platform depending on your business types. Our final suggestion towards WooCommerce versus Shopify is that if your high priority is to build an e-commerce-first, content-second, opt for the Shopify ecommerce platform. If vice-versa, then go for WordPress/WooCommerce.

Always remember that both platforms require additional marketing, customization, configurations, and technical expertise support as commerce evolves to deliver a better customer experience.

Woocommerce to Shopify Migration FAQs

Shopify is designed and built to support the ecommerce environment, whereas WooCommerce is a WordPress plugin created to support commerce. Plus, Shopify offers 24/7 support and easy to get started options.

Both the platforms support dropshipping, and the recommended suggestion would be to use the Shopify platform for dropshipping as it has integration apps for several popular dropshipping markets. Among those, Oberlo Shopify app is Shopify’s own dropshipping app.

As per Builtwith statistics, updated on 2 Jan 2022, Shopify currently holds a large part (nearly 32%)of the ecommerce platform market share in the USA. Coming in second, WooCommerce Checkout's market share stands at 22 percent.

While WooCommerce and WordPress are both free, you will have to pay for a hosting provider, SSL certificate, and additional plugins. With Shopify, you can quickly start at $9.00/month and enjoy essential features required to run an online store.

With provided hosting and reliable uptime, you can count on Shopify to launch new products to a wider number of audiences as WooCommerce doesn't provide direct control over hosting.

Shopify is a better choice as you get a 24/7 support team, plus you can connect with our Shopify experts to go beyond basic and build an exceptional customer experience.

Both platforms (Shopify or WooCommerce) offer multi-store capabilities. But with the Shopify ecommerce platform, you can access your multi-stores from admin, whereas with WooCommerce, you will need additional plugins.

Apart from helping get started with ecommerce, Shopify offers a free subdomain, so you can get started quickly without having to wait for the specific domain name.