Companies have seen massive amounts of change in customer interactions in the past few years, precisely from 2020. And, with that, there is something technically evolving every moment. Hence, businesses concerned with innovations, especially merchants in eCommerce, need to keep up-to-date as customers demand more sophisticated online interaction. 

You can unlock your store's true potential by efficiently managing your eCommerce platform. Therein your selected eCommerce platform should act as a vehicle that uplifts you amongst umpteen competitors. 

Getting started with eCommerce is easy with so many DIY eCommerce platforms available. Shopify and Wix eCommerce platforms are the two leading platforms to get started, from cool marketing features to drool-worthy SEO, multichannel functionality, and more.

About Wix and Shopify platform:

On the top level, Wix and Shopify are promising platforms that allow you to build an online presence without needing to code; you can build a content-based store to an eCommerce store with any of these platforms easily and effectively. 

Although both platforms were initially designed for different purposes, the Wix platform was first conceived to be a content-based platform, i.e., to create brochure sites, blogs, portfolios, and many other content-focused sites. And Shopify is specially designed and developed to be a whole solution for creating an online store. 

About Wix and Shopify platform

While Wix grew to be more prevalent as a solution for creating content-driven websites, Shopify eCommerce platform geared towards more optimizing the experience of selling products. 

Over the years, both the platform's features have changed and improvised considerably, i.e., Wix now features more eCommerce options, and Shopify has improved its content management tools to be a one-stop solution to all kinds of users. 

Although both Shopify and Wix have various features designed to help you get started with an online presence, below, we will break down our detailed research on individual platforms. This thorough overview of Shopify versus. Wix  includes price, SEO, customer support, ease of use, and far more features that allow you to select the best platform for your business.

Shopify vs. Wix: Key differences at a glance

  • Wix is relatively easier and quicker to build an online site than Shopify.
  • Shopify is the best option to get started with an eCommerce store effortlessly.
  • Wix is more likely suitable for small businesses, freelancers, and individual sellers. And Shopify is designed to meet all kinds of merchants and catalogs.
  • In terms of pricing, Wix's eCommerce plan is quite less (starts from $23/month) than Shopify( starts from $29/month).
  • From Free slogan maker, Terms and conditions generator to handing Gift cards, Shopify eases your eCommerce experience.
  • With Shopify's sales functionalities, you can effectively enhance customers' sales journey, whereas, with the Wix platform, you get to design better, i.e., more creative freedom.
  • By default, all themes are mobile responsive in Shopify. In Wix, you need to manage the code to make it responsive manually.

Deep insights into Shopify or Wix

No platform is ever perfect! Each platform has its own set of great features and a set of limits. It would be best to make sure the platform you pick for your business helps you grow instead of holding back. To ease your decision, here are a few considerations that will help you choose Shopify or Wix for your business.

Getting started

Shopify vs. Wix: Getting started

Although we need to look into platform features rather than price, the pricing of the platform matters. The striking difference between Wix and Shopify is that Wix offers an entirely free plan, whereas Shopify provides a two-week free trial. While Wix's free plan is easy to get intimated, you are limited in functionality. In the Wix free plan, you can't sell anything or connect a domain to it, and you cannot advertise well. In Shopify, the pricing is quite simple; depending on your catalog size and business needs, you can select the required plan.

Wix / shopify  pricing
Wix or Shopify: Transactional fees

Wix or Shopify: Transactional fees

Apart from the monthly fee paid for using the platform, there are some other charges to utilize the platform features. To say, if you are going to use the built-in payment processors, Wix Payments, and Shopify Payments, you will be charged with credit card processing fees. In the case of a third-party payment gateway, Shopify charges a transaction fee, whereas Wix doesn't charge.

Shopify versus Wix: Ease of use

Shopify versus Wix: Ease of use

Apart from the platform features, user-friendliness plays an integral factor in store development. While Wix's drag and drop creator allows merchants to manage every content on the front-end interface, Shopify keeps the dashboard and editing system separate. Therefore, with Shopify WYSIWYG (What You See Is What You Get) editor, you will eventually move back and forth between the backend and front-end to design and set up.

Note: With the release of the new theme editor - Shopify Online Store 2.0, Shopify allows you to build websites with a drag-and-drop editor.

Explore more about Shopify 2.0 and its features and service with us.

Although it might sound like a lot of work with Shopify, the platform offers several pre-made templates that will help you get started quickly, especially if you are a merchant with a medium to extensive catalog. On a similar note, Wix also offers you technologies of artificial intelligence, Wix ADI, and Wix Editor to help you create your online store effortlessly.

Need help to migrate to Shopify? Connect with HulkApps

Being a top-tier Shopify expert, we have helped various merchants migrate their data from Wix to Shopify. Our in-house Shopify migration uses approved data governance, data migration, and integration solutions. We ensure your store data quality and confidentiality are at the top best throughout the process through a comprehensive Wix to Shopify framework.


  • Secure Data transfer: We understand that your store data and consumer data are sensitive and vital assets. Hence, we take a holistic approach while migrating your data from Wix to Shopify.
  • Align everything: Our Wix to Shopify migration process expands beyond data migration and integration activities; we try to build your store more effectively to grow to enhance your customer experience.
  • Flexible: We partner with our merchants, educate them on our Wix to Shopify migration process, integration opportunity, and help them build custom experience while leveraging Shopify to achieve maximum success.
Migrate to Shopify
Inventory management

Wix or Shopify: Inventory management

When using Shopify, you will be able to track stock, get stock alerts, automate purchase orders, year-end inventory reporting, and user permissions and accounts. And with Wix's open APIs, you can connect your Wix store with your preferred inventory methods.

Currently, Wix offers two inventory management methods, Tracking inventory and In Stock/Out of Stock. With the former, you can track product variants, and with the latter, you can update the product's status.

Easing your inventory management, Shopify introduces Shopify POS Pro that helps your store management with advanced inventory management features and syncs the store in real-time.

Shopify vs. Wix: SEO Features

Shopify vs. Wix: SEO Features

When speaking about SEO, Shopify is quite effective, adequate, and can help you rank well when appropriately utilized. Similarly, the Wix platform offers a great set of options that solidifies the needs of a search engine.

In Shopify, some SEO features like adding canonical tags to the pages are automated to prevent duplicate content from appearing in search results. Plus, the Shopify themes are designed and developed so that your online store will have options to market the products and store pages in a better way.

Content Management System

Wix or Shopify: Content Management System

The critical thing to note about both platforms is that Shopify is more focused on eCommerce, and Wix is more about website building in general. Showcasing the purpose, the platform's content management systems (CMS), i.e., the website building components, are more inclined towards the Wix platform.

In Shopify, you might not find more content-focused parts, especially if you are using one of the 'old' Shopify templates. Even in Shopify Online Store 2.0 theme, there isn't much flexibility or focus on the content, resulting in the website being fully responsive.

To sum up, the Wix platform offers more flexible options, but it also makes the platform-building experience more fiddly. With Shopify, you could adopt a wall garden approach and optimize accordingly.

Shopify vs. Wix: Multicurrency

Shopify vs. Wix: Multicurrency

To help thrive your business, you need a platform that supports all the eCommerce features. Although Wix and Shopify support multilingual capabilities, Wix is a little laid back in multicurrency. To set up multicurrency functions in Shopify, you would require Shopify Payment first. Later, you are required to add a currency collector to the theme.

Why Choose Shopify over Wix?

Flexible payment options

With Shopify, you can pick the payment schedule that suits your business. You can either pay monthly or save up by paying in advance. Also, you can upgrade to Shopify Plus, a commerce platform specially designed with high volume, enterprise-level brands as your business grows.

Excellent marketing tools

With Shopify's built-in functionalities, from blog to email and social media marketing, you can build a custom journey for your customer. Plus, you can strategize your store for better sales with reports and overview options.

Reliable uptime

With Shopify taking care of the hosting, you can be sure that your business is available when your customers want to shop. Shopify maintains a 99.99% uptime as a platform, allowing you to depend on to be up during highly anticipated product launches.

Robust Shopify App store

With over 6,000+ apps, you can customize your store with your choice of apps. From loyalty programs to SEO tools and others like starting a subscription service, pick the suitable app and customize your store accordingly.

Upgraded SEO functionality

With the updated theme editor that comes along with Shopify OS 2.0, you can add metafields and properties needed for the product page without using APIs or code. This improved function allows you to manage SEO on your website more effectively.

Experience high loading speed

Switch to Shopify and load your store quickly as your site speed is crucial for generating sales and gaining search traffic. With Shopify as your preferred eCommerce platform, you can reduce the bounce rate due to delays in loading the site content.

Wix vs. Shopify – the final say

While you can now use either platform to create a content-heavy website or an online store, it is always recommended to go for Shopify to build an eCommerce store. At the same time, the Wix platform could be your first go-to choice if you are more likely to build content-driven websites. And to add on, Shopify is the best bet if you want to start and expand your eCommerce business.

Wix vs. Shopify – the final say

Wix versus Shopify FAQs

Shopify is a good choice because of its fully responsive design functionality and the way to upgrade to meet Google's new Core Web Vitals standards.

Although it is not possible to use Shopify for free entirely, you can always get started and avail of the 14- day free trial before getting started with Shopify,

Connect with HulkApps Wix to Shopify migration experts and transfer your data from the Wix platform to Shopify accurately, painlessly, with the utmost security.

Shopify offers more powerful eCommerce features when compared to any other eCommerce platform.

Shopify is likely the best option as it will cost less if you want to get started with an eCommerce business. But, if your needs are beginning a website, then Wix would be a better choice.

Shopify would be a better choice for starting a dropshipping business as it offers more powerful eCommerce features when compared to any other eCommerce platform.