When you’re just about, to begin with, native advertising, Taboola is the primary platform that comes to mind: it’s the foremost popular native advertising platform that keeps developing quickly. It can be found in each list of the leading local advertisement systems, and you might have taken note of its broadly spread ads on your favorite websites.

Its popularity is certainly understandable – with 13.96% of the market share, Taboola’s ads reach over 1.4 billion unique users per month. Collaborating with the world’s best publishers, such as NBC News, Daily Mail, The Weather Channel, EuroSport, and others, Taboola drives high-quality traffic to advertisers’ websites.

We prepared the beginner’s guide to set up the first Taboola campaign for those who found all of Taboola’s benefits appealing enough and finally decided to get started with native ads on this platform.

What is Taboola?

Taboola is the world’s most popular content discovery & native advertising platform for publishers and advertisers. Its native ads appear within customizable widgets within the feed or at the bottom, top, or side of blog posts.

What is Taboola

Here are some nice-to-know statistics about Taboola:

  • 57% of websites that use content curation technologies advertise with Taboola.
  • 1,784 websites from the world’s top 10K websites by traffic are Taboola’s customers.
  • Taboola works with more than 10,000 premium publishers and brands.
  • Taboola’s native ads reach 44% of the world’s Internet population.

How it works?

In the years since being founded in 2007, Taboola has become one of the main providers of sponsored content on popular websites.

  • Advertisers create content, specify the sums they’re ready to pay per click, define the type of audience they want to reach, and wait for their native ads to bring traffic to their landing pages.
  • Publishers put a Taboola widget on their site and get paid for displaying paid content.
  • Taboola’s interface connects advertisers and publishers, ensures ads are well-crafted, and facilitates the functioning of the marketplace.

How to create your first campaign on Taboola

Once you enter your data into Taboola’s signup form, you are automatically directed to the process of the creation of your first campaign.

How to create your first campaign on Taboola

Choose the right content

What type of content are you going to promote? Is it informative, engaging, or instructive? Is it a blog post, video, or photo gallery? Why do you think it may well be engaging to your target audience?

These are the questions you should answer before you start creating a campaign on Taboola. Like any other marketing method, native advertising is effective only when the advertised product has some value for the audience.

Taboola - Choose the right content

You can see that visual content results in the highest CTRs. The fact to consider for your next campaign, right?


  • Use power words
  • Numbers & statistics
  • Be precise

Marketing objective

Next, you wish to define your campaign objective. There are five alternatives you'll select from:

  • Lead Generation
  • Online Purchases
  • Brand Awareness
  • Web Engagement
  • Mobile App Installs

Your KPIs will highly depend on the decision you’ll make at this stage.

Campaign scheduling

Like other native ads systems, Taboola lets you select the timeframe you need your campaign to be live. Alternatively, you'll be able to indicate after you don’t need your ads to be displayed.

Taboola - Campaign scheduling

Bidding strategy & budget

Taboola offers two main bidding strategies: Fixed Bid and Smart Bid. While you’re most likely to be familiar with the first strategy, let’s look into how the Smart Bid strategy works.

app Traffic

Monitor your campaign & optimize its performance

  • Viewing data by time
  • Viewing data by location
  • Viewing data by platform
  • Viewing data by campaign item
  • Viewing data by the hour or day, etc.

What’s next?

At HulkApps, we want to help you make this path smoother. Regardless if you’re starting to explore native advertising or looking for a better way to monitor your Taboola campaign using Taboola Pixel Tracking. HulkApps will help you build an effective strategy to achieve your goals and show you how you can keep managing and improving your campaigns.