As the risk of data misuse is rising, more and more enterprises are trying to comply with current data protection and regulatory enforcement. Each regulation has a particular strategic imperative, from the General Data Protection Regulation ( GDPR) of the EU to the newly published California Consumer Privacy Act (CCPA).
Businesses can not allow these new policies to be overlooked. From a financial point of view, by the end of 2019, 133 administrative fines had been levied by the European supervisory authorities, which led to a huge fine of approximately EUR 400 million ( £ 337 million).
Businesses need to recognize that clients are the sole drivers of the economy, and loyalty and enhanced revenue generation would result from a trustworthy relationship with them.
On a similar note, businesses are also curious whether the GDPR Cookie Notice Bar app meets the regulatory criteria of common data protection laws as a consumer identity and access management (CIAM) platform.
Well yes, it does.
But before we go any further, let’s understand a few things about the CCPA compliance.
What is the California Consumer Privacy Act (CCPA)?
A relatively recent consumer privacy right adopted by the State of California is the California Consumer Privacy Act. It involves pioneering laws relating to contemporary business practices and the role of people in the Golden State's protection of their personal data.
Like the GDPR, these new regulations apply not only to California businesses but to all the companies that do business in the state.
Can CCPA optimize user experience?
Today, consumers have a lot of control over how companies shape their brand image and retain their businesses.
When it comes to CCPA, the Californian data privacy law provides some excellent opportunities to gain an advantage over customer experience.
Wondering how? Let’s find out.
CCPA ensures improved data security.
The implications of not adhering to international compliance guidelines are not confined to issues of privacy. This results in sales losses and potential fines, in addition to the obvious loss of consumer confidence.
A data protection law as strict as the CCPA gives users the faith and trust to share their confidential data online. It's basically because customers can quickly find out what information is gathered, processed, and revealed to others.
CCPA builds trust with consent management.
Consumers find it difficult to trust businesses with their personal data with a multitude of incidents of identity theft and data disclosure by big shot conglomerates.
The importance of privacy needs to be understood by businesses willing to build sustainable relationships with their consumers.
Consumers should be able to access or change their approval for consent. They should also be given the right to revoke their consent if the need arises.
As such, CCPA allows companies to show demands for approval that are easy to understand, so customers know what they are getting into.
CCPA allows frictionless identity management.
Factors like enforcement and protection play a crucial role when it comes to enterprise-class identity management.
A CCPA-regulated customer identity and data management solution will obtain consent in the data-driven environment and record permissions before any data is processed.
Is CCPA a big deal?
Yes, CCPA is a big deal for companies that collect data from the residents of California – irrespective of where their business is located.
Non-compliance may lead to hefty fines and rigid enforcements.
So, here’s something for our Shopify merchants! Ladies & gentlemen, make way for the feature-packed, extremely powerful & the most pocket-friendly plan in its genre - the GDPR Cookie Notice Bar Pro!
How GDPR Cookie Notice Bar Pro can assists enterprises with CCPA compliance?
The GDPR Cookie Notice Bar Pro is a great solution to comply with the California Consumer Privacy Act & GDPR. Make your cookie information popup or fully featured GDPR compatible cookie consent bar, no programming skills required. One-click install. You can use it for free.
Here’s what you can expect out of it:
Advanced Cookie Management
It’s that one master key to cookie management. It offers some of the advanced Cookie Preference management techniques to Shopify merchants where they can define & categorize the cookies based on its types & usage.
Export or Erase Requests
With the coolest Pro plan, users can now export or erase their data as and when needed. The same will be acknowledged by email to the user & merchants can gain insights on the export or delete reports.
Customer Data Synchronization
Let you customers manage their Shopify data via the app. Synchronization is at its best!
And the most important and major feature that’ll help many enterprises to stay CCPA compliance.
With this new Pro plan, geo-targeting has now upgraded to selecting the California region thus leading our merchants to stay compliant with the CCPA norms.
And there are a whole lot of features you can come across while you give it a shot! Here’s a route to the Pro plan, check it out!
Consumers expect the privacy and security of their personal data, and it is the responsibility of enterprises to build and maintain a trusted relationship. Recent data breaches and identity thefts highlight the importance of data protection laws and compliance like CCPA and GDPR.
To know more about the best practices for Shopify Merchants, deep insights into Shopify Services & Support, you can refer to the blog section.