After doing a few research in your industry, you find that you simply require more than just a mobile website for your business. You're planning to have to really get the consideration of the smartphone era and get them to utilize your mobile app. The question is: once you make your Shopify mobile app, how do you spread the word about it? Here are a few incredible ways to advertise your mobile app:
Make It Useful
No matter how well you market your mobile app, in case it’s not something people require, they aren’t going to be interested. Your mobile app doesn’t have to be just an expansion of your website or another adaptation of your online store that would be of intrigued to only your current customers. You can get creative and come up with something that will draw in the common public and put your brand name in front of them.
So, first and foremost, make sure your app is something useful for your target customer base. Then you will see great results from both your marketing and your mobile app.
App Store Optimization (ASO)
App Store Optimization involves optimizing your App Store page to rank higher in search results and convert at a higher rate. Over 65% of apps are discovered from a search in the App Store directly. Once your app is ranked highly in search for a certain keyword, it will continue to rank for months after.
Always include features and benefits the user will get out of the app. For added value, including screenshots and videos. Lastly, there are tons of people who would love to use your app but will never find it because it’s not in their language. Change this by localizing your app.
Define your landing page
Make a simple and clear introduction of your app—one sentence should suffice. Get motivation from Tinder, which is one of the finest cases out there right now.
Start a blog
Regular updates on a topic that focuses on your core service make you a niche expert, and perhaps worth downloading!
Use social media
But do it wisely; numerous people think copy and pasting a link is enough. Lock in your audience. Be interesting. Bother. Interest. Make yourself click-worthy and share-worthy. Be inventive around your intro content. Mashable does this exceptionally well.
Create a teaser landing page or email before the app launches, and collect beta subscribers via an email submission field.
Create a video intro to your app
This is something you should take care of. Making a video for your app should only be an option on the off chance that you've got proven your app’s concept, you’ve picked up a few tractions, and you’re beyond any doubt that you just have a champ. You wouldn’t need to spend a lot of money to produce a video for an app that has changed three times since it launched.
In case you’re considering PPC advertising for your mobile app, be sure to put your ads on mobile devices. Google offers mobile ads to target users while they are looking on their mobile devices…
And when they are on websites that display Google advertisements…
Personally, I’m a fan of social promoting. It allows you to target people, particularly by demographics and interests. So, if you know the most likely users of your mobile app, you'll be able to make sure they are the only ones who can see and click on your ads. With Facebook advertisements, you'll get pretty specific.
Having a smaller audience with specific interests related to your mobile app will lead to lower advertising costs and higher returns (in the form of downloads for your app).
Don’t Over Promise
An important part of every marketing strategy is to not oversell. Word of mouth is by far the most effective strategy for marketing any mobile app. This means that you cannot falsely advertise or overpromise. You need to make sure your messaging remains consistent or it will inevitably result in frustrated users and high uninstall rates.