Tired of losing money when people abandon their carts in your online store?
Since an average of 77 percent of shoppers has recently given up a shopping cart before completing a purchase, you'll certainly want to try some tested tips to prevent this and see your sales skyrocket.
In this article, we’ve listed some of the best ways to reduce shopping cart abandonment.
What Is Cart Abandonment?
Checkout abandonment is when someone quits their shopping cart while shopping online during the checkout process.
When loads of people abandon their carts without completing the order, the conversion rate for the form would be sky-high.
Cart Abandonment Statistics
Here are some powerful cart abandonment statistics about shoppers who abandon the checkout process:
- 12% of people abandon a form during an online checkout if there aren’t trust badges
- 23% of people won’t fill out your checkout form if you make them create an account
- The top 3 reasons for abandonment include unexpected costs (shipping, taxes, fees), required account creation, a complicated checkout process
- 76.9% of shoppers abandon checkout forms at some point
- 29% of people cite security reasons as a concern when it comes to completing online forms
- More than 67% of site visitors will abandon your form forever if they encounter any complications
Since online shoppers who abandon their carts will truly cause their cart abandonment rates to increase, you can wonder how you can recover an abandoned cart? Well, we have the best solutions for the abandonment of carts listed next.
The Best Ways to Reduce Shopping Cart Abandonment
If you want to reduce shopping cart abandonment on your site, try these proven solutions:
- Offer Free Shipping
- Enable Guest Checkout
- Offer Multiple Payment Options
- Create Urgency
- Send an Abandoned Cart Email
- Use Social Proof
- Use Exit-Intent Popups
- Try Conversational Marketing
- A/B Test Your Forms
Offer Free Shipping
One of the reasons why eCommerce sites abandon shopping carts is simply because they raise the shipping costs for customers.
Shipping can be a small expense for you to consider covering yourself, depending on what exactly you are selling. That makes a big psychological difference when your customers look at their checkout forms.
Free shipping is a major selling point loads of popular online retailers are using to help lower their cart abandonment rates.
If you can’t offer free shipping, make sure you’re upfront about shipping costs through the entire purchase process.
You can consider hiring one of our experts to curate powerful & unique Free Shipping scripts for your store or you can also dive into our Shopify Free Shipping Scripts Bundle service & find the one that suits you best.
Enable Guest Checkout
You shouldn't allow customers to build an account until they check out on your order form to help minimize shopping cart abandonment.
The more people you question during the checkout process, the more likely they are going to abandon it.
Enabling guest checkout also helps speed up the process. And, you can always ask people to register for an account after they’ve completed their purchase.
Offer Multiple Payment Options
One of the main reasons to abandon your shopping cart is that a platform does not offer a range of payment options.
Some people would like to pay with credit cards. And, lots of consumers already know online payment solutions like Stripe and PayPal, and trust them. So, you have to change it up.
Giving people more than one payment option is a fantastic way to reduce your order form abandonment quickly.
You've probably seen a product online, read about it, and left the website at one time or another while shopping online, to "think about it more."
Yeah, the website users do it too — and there's a great way to help them get a nudge in making the purchase before they leave. Timers Countdown.
One way to do this is to try adding the Free Shipping Bar with Timer App. It lets you create urgency amongst your customers in many different ways.
Send an Abandoned Cart Email
One of the very simplest ways to that abandonment of shopping carts is to make sure you use a tool to catch partial entries on your order forms.
You can also set up abandonment emails in the automatic form to go out to the email address they entered. That will give you the opportunity to invite them back to your website to complete the checkout process. How cool is it?
Use Exit-Intent Popups
Exit-Intent popups work by detecting when someone is about to leave your site at the exact moment and triggering a popup.
You can place popups with Exit-Intent on every single page of your website. But to use them to help lower the abandonment rates for your shopping cart, add them to product pages and checkout pages, and offer a discount, coupon, or provide more details.
Again, a foremost better way to implement this is by adding the Promotion Popups with Coupons App
Try Conversational Marketing
Getting a conversational marketing plan for your platform is an excellent way to help popular the abandonment of shopping carts on your site.
First, you can use conversational contact forms that function as one-on-one interaction with the user.
Also, if you make it super easy to get in touch with your brand (especially during the checkout process) you'll see why more people complete their checkouts.
Don’t have the time to chat with customers yourself? You can use Chatbots, artificially intelligent Shopify apps, that use natural language and pre-programmed responses to have a conversation with your site visitors.
A/B Test Your Forms
But even though you follow the best practices of conversion, you're not 100 percent sure to get good results. That's because every website is unique, so you'll have to test your specific audience for what works best.
A / B testing, also known as split testing, is a way to compare 2 separate versions of the forms and view the better-performed statistics.
It's also a great way to optimize your checkout forms without changing it fully.
A / B testing is also very effective in helping to reduce the abandonment of shopping carts.
So there it is! You now have some easy tips to use to reduce shopping cart abandonment on your website.