10 Tips to reduce cart abandonment

Offer Free Shipping

One of the reasons why eCommerce sites abandon shopping carts is simply because they raise the shipping costs for customers.

Shipping can be a small expense for you to consider covering yourself, depending on what exactly you are selling. That makes a big psychological difference when your customers look at their checkout forms.

Free shipping is a major selling point loads of popular online retailers are using to help lower their cart abandonment rates.

If you can’t offer free shipping, make sure you’re upfront about shipping costs through the entire purchase process.

You can consider hiring one of our experts to curate powerful & unique Free Shipping scripts for your store or you can also dive into our Shopify Free Shipping Scripts Bundle service & find the one that suits you best.

Enable Guest Checkout

You shouldn't allow customers to build an account until they check out on your order form to help minimize shopping cart abandonment.

The more people you question during the checkout process, the more likely they are going to abandon it.

Enabling guest checkout also helps speed up the process. And, you can always ask people to register for an account after they’ve completed their purchase.

Offer Multiple Payment Options

One of the main reasons to abandon your shopping cart is that a platform does not offer a range of payment options.

Some people would like to pay with credit cards. And, lots of consumers already know online payment solutions like Stripe and PayPal, and trust them. So, you have to change it up.

Giving people more than one payment option is a fantastic way to reduce your order form abandonment quickly.

Create Urgency

You've probably seen a product online, read about it, and left the website at one time or another while shopping online, to "think about it more."

Yeah, the website users do it too — and there's a great way to help them get a nudge in making the purchase before they leave. Timers Countdown.

One way to do this is to try adding the Free Shipping Bar with Timer App. It lets you create urgency amongst your customers in many different ways.

Send an Abandoned Cart Email

One of the very simplest ways to that abandonment of shopping carts is to make sure you use a tool to catch partial entries on your order forms.

You can also set up abandonment emails in the automatic form to go out to the email address they entered. That will give you the opportunity to invite them back to your website to complete the checkout process. How cool is it?

Use Social Proof

Social proof marketing is a perfect tool to apply to your online business to help lower the abandonment rates for your shopping cart.

And the social proof is also psychologically fascinating — this is when people rely on other people's behaviors to help them make their own decisions. And that shopping cart abandonment is a really smart way to do so.

Hassle not if you’re unable to watch after your social proofs, our experts can do it for you. We offer an individual Social Proof service, curated for our Shopify merchants

Breadcrumbs

Using breadcrumbs is another helpful cart abandonment solution to lower your shopping cart abandonment rates

Often you might need your customers to get a lot of details. Particularly if they are on your checkout page — they may need to enter information such as name, phone number, shipping address, payment details, email address, and more.

Use Exit-Intent Popups

Exit-Intent popups work by detecting when someone is about to leave your site at the exact moment and triggering a popup.

You can place popups with Exit-Intent on every single page of your website. But to use them to help lower the abandonment rates for your shopping cart, add them to product pages and checkout pages, and offer a discount, coupon, or provide more details.

Again, a foremost better way to implement this is by adding the Promotion Popups with Coupons App

Try Conversational Marketing

Getting a conversational marketing plan for your platform is an excellent way to help popular the abandonment of shopping carts on your site.

First, you can use conversational contact forms that function as one-on-one interaction with the user.

Also, if you make it super easy to get in touch with your brand (especially during the checkout process) you'll see why more people complete their checkouts.

Don’t have the time to chat with customers yourself? You can use Chatbots, artificially intelligent Shopify apps, that use natural language and pre-programmed responses to have a conversation with your site visitors.

A/B Test Your Forms

But even though you follow the best practices of conversion, you're not 100 percent sure to get good results. That's because every website is unique, so you'll have to test your specific audience for what works best.

A / B testing, also known as split testing, is a way to compare 2 separate versions of the forms and view the better-performed statistics.

It's also a great way to optimize your checkout forms without changing it fully.

A / B testing is also very effective in helping to reduce the abandonment of shopping carts.