Stories humanize any business and remind customers that they’re not just buying from a faceless website but a store run and created by an actual person. A story gives a brand a narrative, sparks consumer interest, and opens up conversations.

Might be this is the reason why people are pleased with Shopify Narrative theme design stores. 

Standing in the 2nd position among the people's favorite Shopify free templates, the Narrative theme Shopify is a boutique theme designed distinctly for visual storytelling. 

What makes the Narrative theme unique is the way it emphasizes on brand storytelling through full-screen imagery and refined aesthetics.

The Shopify Narrative theme is ideal if you want to:

  • tell a story about your brand using images and video
  • share the store's vision, mission, or values message 
  • highlight a single product unique design or a small inventory

Although the Narrative Shopify theme is adaptable to a large store, it would be a perfect complement for a single product business or a store with a small catalog of items/ array of products. This helps merchants to showcase the finer details of their product with customizable image blocks, quote slides, and more.

The Narrative theme is a fully-customizable Shopify theme, meaning you can build your brand site within minutes. Isn't it interesting? Here, we review the theme’s features to see if it’s the right one for your online store.

By default, the Narrative theme home page has a full-width slideshow, an image with text, and a video. This accords prominence to your product and lets you tell your brand story without a lot of text.

Modern template with a minimalist style - Shopify Narrative theme

Moreover, the narrative’s theme's strong visual impact comes from combining bold and minimalist design elements to its highly organized layout. 

On Top, there is full-screen imagery and a website’s menu Hero section. Next, it features a promotional content section that serves as a break between the edge-to-edge header and the subsequent product displays, which come in two formats: an intuitive fixed scroll up to navigation and the standard grid display.

True to Shopify's love for options, the Narrative theme comes in four different styles: 

  • Earthy, 
  • Warm, 
  • Light, and 
  • Cold. 

Each one of them offers a distinct color palette that will appeal to different businesses. For instance, Earthy preset features minimal olive green accents that’s a match for restaurants, merchandise, and retail.

Modern template with a minimalist style - Shopify Narrative theme

Warm Theme Style

  • The warm Theme style of Narrative theme Shopify lets you display a slideshow on the homepage. 
  • As the slider is not dynamic, it requires a manual action to change and see other details. 
  • Since the Narrative theme utilizes a full window slider, be sure to use proper images as it can affect how visible your customers can see your logo, menu, and cart icons.
  • Under the slider, you can add an image combined with text to showcase what products you sell in your store. For instance, you can display a high-quality photo of coffee beans and include a short description explaining what makes your coffee beans unique and different from your competitors.
  • Below this section, you can create more engagement with your visitors by embedding a video to your home page. When the video is viewed on mobile, there is a trigger to overlay the background, so it puts more focus on the video.
  • Furthermore, the Shopify narrative theme lets you avail additional sections to add product images, customer testimonials, and gift cards as you scroll down the theme. 
  • Just before the footer, you will see a section that is split into two with the right side scrollable. I think this feature is not important and can be a bit confusing for the mobile view.
    Modern template with a minimalist style - Shopify Narrative theme

    Light Theme Style

    • The Light Theme style of Narrative theme Shopify lets you embed a video on the home page slider. The video will continue to loop automatically.
    • The Narrative theme Shopify gives you a possible option to add a button on the slider, which can easily direct visitors to a specific collection or the product page. 
    • To provide more context about your business, you can place text on top of the video.
    • Similar to the Warm style layout, the sections let you easily add texts, buttons, and display images. This style also has the scrollable right-hand side, which is a nice feature to showcase multiple products.
        Modern template with a minimalist style - Shopify Narrative theme

        Cold Theme Style

        • The Cold Narrative theme style uses bold colors and a masculine font style.
        • You can display a full-page slider and also embed a video on the homepage. The layout is similar to the Light theme. 
        • You will have sections to display images and text, just like the other two styles to showcase your brand. 
        • There is also a section for Featured Collections as you keep scrolling down.
            Modern template with a minimalist style - Shopify Narrative theme


            Across the four different styles of the Shopify theme, striking images and refined typography define the layout. The theme also performs beautifully on smartphones and tablets, a testament to Shopify’s dedication to building mobile-friendly designs. It’s an ideal example of form and function working together.


            The core feature of why the Narrative theme Shopify is Merchant's favorite is its great customization options. The easily customizable sections, social media integrations, mobile optimization, and support for full-screen video blocks boast the Shopify Narrative theme. 

            One of this theme’s key features is that the template is made of manageable blocks of content that you can rearrange. If you are the one who has started with small inventories, then there’s also a strong possible option to emphasize on catalog features.

            For instance, you can set up the theme’s Collection Pages to allow customers to filter and sort products. On the other hand, the Product Pages support variant labels and dynamic recommendations. However, there isn't a  mouse-over zoom feature because the theme uses a lot of full-screen imagery.

            Wide layout: 

            If you sell high-end products and you have worked hard on your brand image and your product images, then you deserve a website that focuses on that too! The narrative theme Shopify lets you showcase the granular details of the product with large, high-resolution images with the full-width layout feature.

            Modern template with a minimalist style - Shopify Narrative theme

            Hero video: 

             Autoplay hero videos are trendy and sure to have an impact as your customers enter your home page. The narrative theme Shopify lets you add a video on its homepage. When it is viewed on mobile devices, the provided cover image comes into play. So no worries, you will reach out to your audience easily. 

            The header/hero section supports slideshows for videos and images where you can quickly link to a product or category using buttons.

            Modern template with a minimalist style - Shopify Narrative theme

            To increase the customer retention period on the page, it also has the options of the menu carousel.

            Modern template with a minimalist style - Shopify Narrative theme


            Through customizable blockquotes of the theme, you can add breaks between images. It’s the perfect way of sharing your brand story: from value propositions to testimonials, blogs to inspirational quotes.

            Vertical slideshow: 

            You can showcase more product information on the same page without forcing the customer to leave the homepage. With or without buttons per slide (Up to 5 Slides), feature a flash sale, a new collection, or variants of a product. It is available across all four Narrative theme styles. 

            Fixed navigation

            The most important asset of your storefront is the header as it has the navigation menu, brand identity, and access to the cart. To ease the access options for your customers when they are scrolling down, it’s safe to have the menu fixed. The ‘show and hide’ behavior of the Narrative Shopify theme header accommodates the user's navigation.  As the user's scroll down, the menu bar will always leave room for the content and come back on scroll up, regardless of your current position on the page.

            Modern template with a minimalist style - Shopify Narrative theme

            One of the most substantial conversion killers is slow site speed. Auditing the Narrative Shopify theme from Shopify shows that it is ranked #7 for speed among other Shopify Themes. Therein, your audience will get a super-fast loading experience if you have a  Narrative theme Shopify. 

            The social media portion of the Shopify Narrative Theme settings lets you fine-tune your social media connections. Add the default social sharing image using the theme editor and connect your social media accounts.

            You can also enjoy the free template updates to ensure your online store always looks great and optimized. Lastly, the Narrative theme is optimized for small devices, so you know your website looks great across all devices.

            Modern template with a minimalist style - Shopify Narrative theme


            Other elements that can be added is that the Narrative theme Shopify is search engine optimized. 

            It's possible to share knowledge about a product, industry, or general information related to the domain to capture your customer's attention and retain them for a longer period. This theme’s spirit is all about simplicity, spaciousness, and elegance.

            The blogging functionality of this Shopify theme gives you the flexibility to choose and display excerpts from your latest blog posts on the homepage. You can also easily display the latest content from your Instagram account on your homepage, giving you a way to share the store brand voice with your visitors.

            Modern template with a minimalist style - Shopify Narrative theme

            Some additional reasons to consider this Shopify theme include the flexibility to integrate with the Shopify product ratings and reviews app for publishing customer feedback on your site.

            Like most of Shopify’s free themes, the Narrative has been used by a range of businesses. From hotels to leather goods, the layout continues to appeal to several brands looking to harness the power of storytelling. 

            What’s special about the Narrative Shopify theme is that you can truly go massive as it works with just as many products as you would like to sell. You can collect customer emails and engage them with back-in-stock emails, discounts, and others. You can also integrate 

            With the help of other platforms, you can also give a personalized feel to your customers by Custom messaging. You can even retarget customers, if they abandon their shopping carts, directly through Facebook Shopify ads, or use Shopify Pay Per Click (PPC) Ads to drive traffic to your store.

            Just as a note: If you  want to have other options, feel free to check our other theme reviews first and go from there.

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            Shopify Narrative theme is a great way to get your setup with a simple theme that has the basics covered for most online stores. In the Shopify Narrative theme product page, you can make adjustments if you think specific customizations are critical for the performance. You can change your Shopify Narrative logo size, fonts, color scheme, and parts of your webpage to suit your needs.

            Given that you are in a competitive business, Search engine optimization is essential for you. A simple search query by the customers should return your shop among the top results, and they can check you out. The customize Narrative theme Shopify  allows you to make the necessary modifications to optimize your store for higher rankings.

            Besides, the Shopify Narrative theme examples also show that modifications can be done to suit a mobile device. It readjusts the site's navigation panels, font size, and photos size to suit your customer's electronics.

            The Shopify theme Narrative helps you reach out to people without complex coding by providing icons that allow shoppers to connect on social channels like Facebook, Pinterest, and Twitter. You can include these icons in the footer section, along with your refund policy, about Us, and shipping policy information as all of this is critical for your shoppers to understand you. 

            Modern template with a minimalist style - Shopify Narrative theme

            One theme, four different designs, and multiple features, that’s the whole story behind Shopify Narrative Theme. It is a breathtaking choice that offers everyone out there to kick off a new online project in style and fruition a marvelous webshop with Narrative.

            It takes you little time and energy to activate the theme, refine it, stuff it with your content, and enter the industry. As many E-Commerce retailers have installed, we have heard that it's a hard time getting this theme setup the right way to work well with their Navigation, Collections, and even products uploaded to Shopify. HulkApps offer a full setup, customization, and creation of advanced functionality to help get your store launched quickly.

            Make the Most of Shopify Templates

            Modern template with a minimalist style - Shopify Narrative theme

            So, you found the theme that’s right for you. The one that’s going to reap the most rewards and conversions on your web store. 

            Using one of the best Narrative themes Shopify might bring you success, but you need to make sure you have the configuration, customization, and tools to handle it too. It’s too easy to lose track of setting up and customizing once you start configuring it.  

            HulkApps, a leading Shopify Expert, frequently works with growing brands looking to customize narrative themes Shopify for increasing sales. With a deep understanding of Narrative Shopify Theme, HulkApps has helped several ‘Pre-Shopify Plus’ clients achieve significant sales growth through customize narrative theme Shopify, Store setup, creation of advanced functionality in Narrative theme Shopify.

            Whether you’re planning to switch to Narrative Shopify Theme, or looking to customize narrative theme Shopify, HulkApps can support you with structured options like: 

            Customize Narrative Theme Shopify Package

            Modern template with a minimalist style - Shopify Narrative theme

            If you’re an existing Narrative theme Shopify user, increasing your conversion rate and AOV for your brand then completing the Shopify Narrative Theme customization package by HulkApps is likely essential to you.

            Shopify store owners with traffic over 2,500 unique visits a month tend to work with us on theme customization projects. By making subtle conversion rate changes that create significant increases, clients of this size and above often see a financial uplift after working with HulkApps.

            Modern template with a minimalist style - Shopify Narrative theme

            If you're getting less than a 2% conversion rate, you're not only missing out on a potential opportunity, you're actively losing money. HulkApps customize narrative theme Shopify  service helps you get that sales and revenue as efficiently as possible, and the process can be heard by contacting HulkApps Support. 

            Raise a Ticket (@ Free Cost) = Increase your conversion rate. 

            HulkApps customize narrative theme Shopify support gives you a 

            • Dedicated Shopify Developer
            • Speed assurance
            • A customized header
            • Custom CMS
            • Custom sections
            • 2 round iteration & feedback

            Reasons to opt-in for the HulkApps customize narrative theme Shopify service?

            • Mobile compatible theme
            • No hidden charges
            • Complete fresh design
            • Expedient check-ups

              Modern template with a minimalist style - Shopify Narrative theme

              Create Advanced Functionality In Customize Narrative Theme Shopify Support

              If you’ve been administering a Shopify store, no doubt you’ll be carefully monitoring the profitability of your business and looking at ways to maximize it. With so many themes available, taking the time to assess which theme to use is both time-consuming and confusing.

              Working closely with the Narrative theme Shopify, the HulkApps team has a thorough understanding of theme features and how best to utilize these alongside customizations to generate growth and create advanced functionalities to generate more sales with minimal efforts. Here’s how HulkApps work with you to create advanced functionalities in Narrative Shopify Theme.


              Modern template with a minimalist style - Shopify Narrative theme

              How to set up, enhance and migrate to Shopify Store

              First, make sure you have already set up your Shopify store. If you’ve found a theme suitable to your store among Shopify’s themes available, all you gotta do is purchase it and add it to your store quickly from within the admin section. If you face any issues or want to customize narrative theme Shopify, you can reach out to the HulkApps Narrative theme set up. Later, to upsell your products, send your shoppers their purchase tracking information, build a form, or to have trust badges in your site, You can avail extensions from HulkApps at reasonable rates. 

              Note: Remember, you can preview or demo any purchase from HulkApps Shopify Store on your store, so make sure you try that before making any purchase. Some apps are free of cost.

              Modern template with a minimalist style - Shopify Narrative theme

              Creating an option that needs an additional cost for customization?




              Creating an option that needs an additional cost for customization?

              Product options are one of the cornerstones of eCommerce, and it's impossible to shop for certain products without them. Apparel comes in multiple sizes and colors, the furniture comes in different wood finishes, and bed linens come in different patterns; the list goes on and on. HulkApps Shopify Infinite Product options allow you to attach an add-on product to the option selection so you can add an extra cost to your main product. This way, there’s no return trips where a customer orders something, then sends a request to add extra features to their order, wherein you need to explain the extra cost charges, and the customer has to pay a second time or cancel the order.

              Custom Option Types supported:

              Drop down, Swatches, Checkbox, Radio Button, File Upload, Email, Phone

              Looking to add more features?

              Form Builder: 

              If you need forms for generating leads, collecting payments, distributing surveys, track page views, and more, Form Builder is for you. Trusted by thousands, this form maker helps you build Unlimited Forms with ease and hassle-free. Embed just one snippet of code and you’ll be up and running in no time. Click here to learn more.

              Post Purchase Survey: 

              Improving the performance and experience of your website starts with understanding what your visitors want and what's preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site. (even on the order confirmation or thank you page). Click here to learn more.

              Product Reviews: 

              A feature-rich FREE review app that lets merchants easily import Reviews & Ratings to your store and capture useful information to you and your customers. With the Product Reviews app, you can build trust and increase the conversion rate by showing your happy shoppers. Click here to learn more.

              If you face any issue with you Shopify store or migration, you can reach out to HulkApps Support: 

              To know more about the best practices for Shopify Merchants, deep insights into Shopify Services & Support, you can refer to the blog section.