It’s time to switch gears ⛓ These days, brand awareness alone won't help you build a successful Shopify store. Merchants have started experiencing some serious growing pains as of late. Beware! Many marketers tell you that making people aware of your brand is a crucial step in building a successful business. But, that’s only one slice of a much bigger pizza ??, and focusing too much on that component alone can send you down a dark, fruitless path. Don’t underestimate the power of Email Marketing. When used effectively, emails can be one of the most effective digital marketing tools. Here are just a few reasons why we think email marketing works so well with the modern consumer: It’s convenient It’s personal It’s instant When it comes to the types of email messages that consumers like to receive, there are a few different reasons why consumers generally sign up for email communications from brands: Coupons and Sales Promotions Loyalty or Rewards Programs Company News and Updates Contests and Sweepstakes Free Content like E-Books Products or Service Information Exclusive Peeks at New Products It’s never too late to improve your marketing strategy. Don’t only focus too much on reaching the masses and not enough on resonating with the right folks.