So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store anymore. No need for a random person to patronize your shop from the street. Today, all you need are those virtual visitors -- people that are keenly interested in buying what you're selling.
But how do you go about drawing them in?
The problem that most people face isn't about how they can set up a website or even start a blog; it's about how they can actually drive traffic to that digital destination floating about in the bits and bytes of cyberspace. If you're not a seasoned digital sleuth yourself, you've likely struggled with getting the proverbial word out through a variety of forms of online marketing.
Why? Today, we're faced with a plethora of disinformation and misinformation, crafted and concocted by clever minds looking more to extract money from you than help you to earn it. That latest "proven traffic system" that you just plopped down $997 for isn't going to bring you the results you expected. That new video series by the latest raving internet marketer on how you can drive "unlimited" traffic to your website? Nope. That isn't going to work either.
So where do you turn? What do you do? How do you get people to notice you in a sea of abysmally overwhelming digital overload? In an ever-crowding space, the truth is that it's becoming increasingly difficult to get noticed. It's become a monumental undertaking to drive traffic to any website simply because there is just so much noise.
To rise above that noise, you need to understand some basic principles. This isn't just about implementing the latest secret for driving traffic or hacking your way to the top of Google's search results pages. No. This is about instituting tried-and-true methods that the biggest online marketers use to create authority and drive traffic over time.
As you come to understand some of the rules behind what drives consumers to purchase from you, you'll better absorb some of the methods for driving traffic to your site, blog, squeeze page to your latest info product, or wherever.
Understanding The Sources Of Your Website Traffic
There are effectively two ways that you simply can drive traffic to a website. The primary way is free. It includes things like search engine optimization, setting up a blog, social media marketing, and so on and so forth. The other way is paid. Everyone knows that paid ads can drive traffic to the website, but it can also get costly.
In case you do not get it things like conversion rates and tracking of clicks to see how much a sale costs you, at that point, you'll doubtlessly come up short with paid traffic. Either way, you slice it, there are a few incredible ways to drive traffic to your site that drop into both of these categories.
Organic Traffic Methods
- Implement Good Search Engine Optimization (SEO)
- Write Insatiable Content
- Get Social
- Leverage Publishing Platforms
- Utilize Email Marketing
- Update "Expired" Content On Your Website
Paid Traffic Methods
Clearly, paying for ads and other initiatives is continuously one strategy to drive traffic to your site or blog. In case you have got a small budget, and you track things properly, you'll come up with a cost-per-acquisition (CPA). In case your CPA is tall enough, you can comfortably scale your advertising revenues.
- Use Outbrain or Taboola To Promote Your Content
- Leverage Google Re-Targeting Ads
- Purchase Ads Through Criteo
Let’s talk about Criteo
In today’s article, I thought to talk more about Criteo as not many people around are aware of it's depth.
Increases website traffic
Showcase your brand with relevant product offers and flexible creative. With intelligent product proposals, your advertisements will naturally highlight the products most likely to trigger visits and engagement. Flexible targeting allows you to build audiences from Criteo’s commerce data set or from your own prospect and client lists.
Increase app traffic
Get app engagement from new customers on mobile web, other apps, and across devices. Promote special offers that directly link to the product page within your app to increase traffic, encourage usage, and secure a lasting customer relationship.
Get more app installs
Target new users lapsed clients and active mobile web visitors with ads that drive installs. With an unmatched understanding of customer behavior, the Criteo AI engine can control campaigns that target the clients most likely to download and frequently utilize your app.
So, let us assume you’ve chosen Criteo as a paid advertising medium to generate paid traffic to your site. You’ve successfully started the campaign. What after that?
Does a question arise that how would you analyze the traffic coming to your site is coming through the Criteo campaign?
Criteo Pixel Implementation
For this, be sure to implement things like Criteo tracking pixels to decide the effectiveness of your ads.
Criteo OneTag on the Home page
Implementing Criteo OneTag on your homepage allows us to track bouncers (clients who land on your homepage but leave your website without making a purchase). Criteo can then show ad-creative featuring best-selling products to these clients.
Criteo OneTag on Search Listing page
Implementing the Criteo OneTag on the search listing pages allows us to track a user's interest in a certain kind of product (eg. products of a particular category).
Criteo OneTag on Product page
Installing the Criteo OneTag on product pages is key to the tracking process because this is often where user expectation is expressed most unequivocally. There are numerous users who arrive specifically on product pages without going through your search listing pages.
Criteo OneTag on the Cart page
The Criteo OneTag should be implemented on the Basket/Cart page to track users who abandon their orders before the checkout.
Criteo OneTag on Sales Confirmation page
When a user completes a purchase on your site, they'll see a sales confirmation page containing an order ID and outline. By introducing the Criteo OneTag on this page, we are able to track the product(s) of your customer’s purchase.
HulkApps has all-in-one Criteo Pixel Setup Services for Shopify, to help Shopify store owners, just like you, easily install Criteo pixel in your store and use amazing pixel features to bring more conversion to your store.