Successful Shopify stores are successful for a reason. As gems in the rough, they are a great example on how a business should look like online and how their design, features and unique capabilities attract, rather than chase sales. With one click of a button, you are already mesmerized, and are looking to buy that yellow, highest quality cotton, reversible bed sheet that you know you’re not going to ever use; but hey, it looks cool right? You’ll make room for it. 

Here, in this blog, we will present you with a collectionof elegant and dynamic Shopify stores  that have generated  millions of dollars in profits. While you browse through them, keep in mind that years of continuous effort have facilitated ecommerce growth for them. 

As you’re probably aware, building a store that fosters increased sales needs acute attention and effort. The unique Shopify store designs we’re gonna talk about here also emphasize how can you put effort to stand out in the crowd; it’s not easy but getting there is possible. . Let’s discover how it works and how it could work with your business ideologies. 

Why do merchants choose Shopify to power their e-commerce online stores?

Today, Shopify is home to more than 1.75 million merchants. Long Shopify store lists belong to almost every vertical. They range  from beauty, cosmetics, and consumer electronics all the way to fashion, apparel, fitness and nutrition. Let’s have a quick look at Shopify's unwavering e-commerce capabilities.

  1. Shopify plans

To start and scale with a minimal budget, this SaaS-based platform delivers everything emerging merchants need to sell one-time regular purchases and recurring orders. Shopify Lite helps merchants sell at as low as $9/month with any blog page or CMS. However, an independent store with Shopify costs you between $29 and $ 299 per month.

Enterprise businesses are scaling fast with Shopify Plus that supports high-volume stores starting at $2000 per month. Alongside with online presence, Shopify POS can easily power flagship stores.

  1. App integration support

Shopify App Stores houses over 6,000 apps, helping merchants personalize their stores and add different  shopping experiences for their customers.

  1. Shopify SEO

The SEO functionalities are top-notch. Its built-in blogging engine and responsive themes 一 free and paid, are designed to boost organic search and drive traffic to your site.

  1. Platform scalability

Shopify offers a high level of platform scalability. It helps merchants prepare for the traffic influx during the BFCM or holiday season. With 99.99% server uptime, Shopify can easily allow  merchants to process 1,000 orders per minute.

Here are some BFCM 2021 stats, which is a testament on  how Shopify has been dedicatedly making its stride to bring YOY growth for merchants.

- $6.3 billion global sales from Shopify merchants

- $3.1M/hour at peak on Friday

- 47+ million shoppers reached over four days of BFCM period

- $3,100,000 sales per minute

- $2.9 B total sales on Monday

- 60k tones of carbon emission offset

Shopify stays  true to its promise of innovating  e-commerce opportunities and helping scale up businesses. . This blog will show you examples of successful Shopify stores and  a case-by-case analysis based on several sale categories which will definitely  help you reflect on your own strategy and business goal. . Let’s dig right in! 

Shopify is true to its promise to innovate e-commerce opportunities for you and help you scale up. Going forward, the story of successful Shopify stores is inspiring. Here’s a case-by-case analysis based on categories so we can help you reflect on your strategy in real life. Let’s discover the best of best Shopify stores examples for inspiration.

Shopify stores examples by category


Since its launch, Shopify has boasted of its collaboration with the leading brands in the e-commerce industry. Some brands chose to migrate to Shopify Plus because of their complexity and unique challenges unmet by the existing platforms. Bombas, Hasbro, staples, Live Fast Die Young, Gymshark, 一 they migrated to Shopify Plus and have since thrived.

Red Bull, Budweiser, Kylie Cosmetics, Nike, Heinz, Netflix and Rebecca Minkoff, are just a few other examples of flourishing brands that still continue to grow till this day. 

As an aspiring merchant, you’ll need  to inherit the exciting potential of these brands and live what you do; the best preparation for good work tomorrow is to do good work today. Oh, and read this article, that helps too! 


Fashion and Apparel Shopify store examples

    1. Gymshark - Activewear brand

    Gymshark is a leading activewear manufacturer with nearly $130 million worth of value. After they replatformed with Shopify Plus, scaling is easy with the growing customer base and high-volume SKUs.

    Fashion and Apparel Shopify store 2022

    Their storefront features a neat and clean design with high-quality fitness apparel photographs. It is uncluttered with only three main menus to give users easy access to their lists of fitness apparel. Quick view is one instant gateway to checkout without a lot of  scrolling or any further steps that can confuse customers.

    Gymshark captures an abundance of sales through multichannel campaigns. Their Instagram page has 5.5 million active users, whereas Facebook Retargeting helps them scale using UGC on both platforms. On the server-side, Gymshark maintains its loyalty campaigns using Shopify Scripts. Everything on the Gymshark store is optimized for mobile-first customer experience.

  1. 2. FASHIONNOVA - the fastest-growing women's apparel company

    FASHIONNOVAs suprise tool is  ‘Quick Add’, which is enabled on their site. It instantly adds value to users by showing what is trending based on the city they  live in.

    FASHIONNOVA - the fastest-growing women's apparel company

    Their USP is influencer marketing, helping them sell fast. The likes of Cardi B and Kylie Jenner have added to their popularity by endorsing FASHIONNOVA products on social channels like Instagram and Twitch, thereby bringing them the flexibility of multi-channel e-commerce. This Shopify brand also uses Facebook Shops and Buyable Pins to deliver a native off-site buying experience.


    This is one of the best Shopify stores that connect well with the younger audience as they allow them to buy with four easy installments. Afterpay integration helps them increase their AOV as well.

Home and living Shopify stores example

  1. 1. Leesa - a luxury mattress DTC brand

    Leesa’s secret to popularity is  their unique product discovery in luxury mattresses. All mattresses have three layers of premium foam for ultimate comfort and support, that arrive in suitcase size boxes.

    Home and living Shopify stores

    Leesa has raised funds in capital ventures from celebrity investors like Jimmy Kimmel and Kate Hudson,, to expand into the International territory and innovate new products. They are quick with that sales trigger  with the help of Shopify Plus and have sold over $30 million worth of products in their first year.

    Their site has implemented a headless solution that adds  custom elements to the customer presentation pop-up. This  solution is especially useful during the  holiday season as they’re not dependent on the development team for sales.

    On top of their site, Leesa showcases multiple offer options using Shopify PriceRule API to attract more customers from first-time responders and veterans to existing buyers. With the payment solution Affirm, they also run an exciting promotion that allows their customers  to sleep now and pay later. Cool right?

  2. 2. Toile Showroom - Luxury bedding and bath linen brand

    Toile Showroom creates calmness and serenity with their products  that are more of a neutral mix between white and grey. On top of managing their offline brick and mortar showroom, they also chose to sell the luxury bed, bath, and table linen to designer customers That’s one way of expanding your business!

    Toile Showroom - Luxury bedding and bath linen brand

    Their Shopify website has a minimalist approach. Rather than focusing more on selling products on the home page, they prefer connecting with their customers  by sharing their mission and philosophy. The crisp, large, and high-quality product photos they’re using invite their customers to carefully inspect a product before actually purchasing it, which is something that most business stray away from. . They allow their customers to request customized services across multiple channels. Facebook and Instagram shopping , including their  Shopify website, elevates the checkout experience by utilizing express checkouts with Shop Pay. With Klaviyo email marketing integration, they want to increase engagement by sending newsletters and upcoming product updates.
    Food and drink Shopify store examples

  1. 1. PartakeFoods - Top-selling cookie brand

    One of these successful Shopify stores like PartakeFoods take advantage of rich tones to highlight each of its sections on the home page. As soon as you open up their website, PartakeFoods tells their story of how they started a highly likable business on healthy snacking with 8 allergen-free cookies. That’s marketing as its finest!

    Food and drink Shopify store examples

    They have three categories of cookies displayed on their  home page 一 just below this, they provide  information about product safety and ingredients, helping them create a mass consumer appeal. Parents and kids love it! Their blog and recipe ideas are great resources that boost engagement.

    They offer more flexibility with subscription boxes alongside regular purchases and the loyalty program they’ve implemented is an intelligent trick which creates more sales. 

    PartakeFoods - Top-selling cookie brand

    Tips: A loyalty programme is a great marketing tool that can boost sales at a very fast rate.  If you want to build a store with a successful loyalt programme, we are here to help! ,  We promise we’ll make it short and sweet!

  2. Liquid I.V. - Electrolyte drink mix for masses

    Liquid I.V. differentiates  from ready-to-drink hydration drinks designed for athletes with healthy  lifestyles. The smart packaging comes in sticks, which increases portability and keeps you  hydrated, immunized, and energized while boosting your sleep schedule  with all the essential nutrients. Today, Liquid I.V. serves its Cellular Transport Technology-backed hydration multipliers across 30,000 stores including Costco, Target, Walgreens, and Amazon. Dream big, do big!
    es including Costco, Target, Walgreens, and Amazon among others.

    Liquid I.V. - Electrolyte drink mix for masses

    Their Shopify store lives up to their mission of going global  while increasing their e-commerce conversions. Liquid I.V. has cleverly enabled their customers  to shop instantly on the home page, without having to look for what they need.  Their  Best-Seller section gives users a quick checkout option without unneccsary payment hassle. .


    The cross-sell opportunity is another attraction visible on their site  For deep customer engagement and recurring sales boost, they enable subscribe and save using Recharge integration,  and their Klaviyo marketing automation keeps interactions flowing. They provide ample product information for users which helps them create credibility. However, the  biggest achievement for Liquid I.V. is the acquisition by Unilever, which sets them apart from other Shopify stores. We already ordered some ourselves; guess it worked! 

Health and Wellness Shopify store example

    1. 1. Dose & Co. - Collagen-focused wellness brand

      Focusing on an innovative business model to supplement natural collagen in women, New Zealand-based Dose & Co has created a lot of disruption by launching their wellness brand during the pandemic. Bold, isn’t it? Over a very short  period of time, Dose & Co. has created  great Instragrammable moments for their users. Khloè Kardashian endorsed  their brand, and now their products are gaining a lot more traction among consumers. They snatched  the best collagen supplement award in the New Beauty Awards Wellness Category and now they are paving  their way through the U.S and U.K market at a fast rate . Their thriving strategy hinges upon sustainable packaging containers.

      Health and Wellness Shopify store example - Dose & Co.

      Their Shopify store is authentic  and high-quality photo-driven. It reflects minimalist design elements which are transparent and vivid, and this communicates t how they sell.  

      Big, bold, and clear product photographs connected well  with their audience, intriguing them to explore and buy more. . On the home page, Dose & Co. keeps a section for Khloè Kardashian-designed products and her recipe to inspire healthy living. The bottom part of the website is more about educating its users and the effectiveness of collagen, thus creating immense brand value.

    2. 2. Momentous 一 Nutritional supplement brand

      Momentous has a range of performance nutrition products designed to help athletes or fitness enthusiasts enrich their active life.Momentous 一 Nutritional supplement brand

  1. Their Shopify store showcases only the bright hue colors in brown, beige, and white. Their storefront is very clear about educating consumers about their mission, their product range, and the benefits of their products which help  athletes strive for better performance. Their home page has a high-quality product describing video with a clear CTA that both leads users to its product catalog, and educates them on why an active and healthy lifestyle is the new cool. Be careful, after visiting their webiste, you might want to save some money for the gym! 

Beauty & Cosmetics Shopify store examples

  1. 1. Tula Skincare - DTC probiotic skincare brand

    Tula built a strong user connection with their skincare products. With a handful of those  enriched with f probiotics and superfoods, they are today consumers’ most-preferred skincare brand.

    Beauty & Cosmetics Shopify store examples 2022

    To weave a full e-commerce experience, they focus on delivering a ceaseless customer experience through clean and clear navigation and a simplified checkout process. To get deeper insights into what prompts the cart abandonment, they also urged for heat maps setup to create a more personalized brand experience.


    On the frontend layer, Tula has dramatically brought creative visuals to their  users. Their rich product photography rapidly engages and influences everybody  to explore more. On top of that, , they continuously notify users about free shipping, discounts and limited editions s 一 a clever strategy to keep them  hooked, and increase their session time. To convert more through e-commerce selling, they utilize the subscription strategy, the buy-now-pay later option, and several discount offers for first-time responders. Tula is one of the best Shopify stores that built a huge consumer impact with customer reviews and the ‘take a skin quiz’ section on the home page.

    2. Morphe - High-performing make-up essentials brand

  2. Morphe proudly sells its makeup-palette, eye shadows and brushes across different International locations. Sephora and Harrods , make some room! 

    Morphe - High-performing make-up essentials brand

    Morphe’s big and bold product images rapidly create a sense of interest and excitement for their users. They neatly designed their home page which  displays the general product section, and below it, their  new arrival section. Their Instagram pages, #MORPHEBRUSHES and #MORPHEBABE, proudly boast at the bottom, flaunting their 10.6m followers. Their  pages show faces with new style trends created using Morphe’s make-up essentials, and their express checkout gives users no scope to skip the transactions.

Examples of Shopify dropshipping stores

  1. 1. Dog Pawty - Out-of-the-box dog merchandising brand

    Dog Pawty is one of the top dropshipping Shopify stores that instantly connects with dog lovers.. Not only do they have  merchandise that makes  canine life better, they also sell everything your dogs always wanted:  apparel, jewelry, healthcare products but home decor items as well. HulkApps definitely approves!

    Examples of Shopify dropshipping stores 2022

    Their ‘hot dog bed’ is a viral product that attracts more buyers. Their Shopify website provides enough information for dog lovers to improve their dog’s life. They have a blog and extended merchandise with a free shipping announcement bar on the top of the site.

  2. 2. Mooshe Socks - Unique collection of socks dropshipping brand

    Shopify dropshipping store is nicely elevated by Mooshe Socks. Their uniqueness appeals to all masses  as they offer their users the flexibility to choose any pair of socks without worrying about size issues. Mooshe packaging is a captivating experience for consumers which helped them increase their branding as a top Shopify dropshipping store.17 of the Best Shopify Store Examples in 2022

    They have a beautifully designed website, we at HulkApps think socks deserve it! Their Shopify theme is nicely customized with flexibility in navigation and  their  header menu is extremely user friendly.  They offer a variety of sock types, with different prints and patterns. The presentation of products through rich motion effects is a visual delight for their customers. Just like other successful Shopify stores, they also use the  subscription strategy, while their Instagram page has thousands of amazing socks photos 一 a perfect example of dropshipping Shopify store that creates brand awareness and engagement through social media marketing.


    Tips: Shopify theme customization is a critical store design approach that will, if done right, complement to complementing all your e-commerce objectives and goals. Right from the navigation setup to app integration, and from newsletter setup to subscription setup with Shopify Recharge integration, HulkApps stands strong in respecting and enhacning these values. you may need expert help. In addition to this, our Shopify theme customization package is an esteemed  value-added service that gives you the ultimate edge in strenghtening enhancing the user experience. Want to find out more? You can do so here.  

General Shopify stores examples

  1. 1. Clare - a curated DTC paint brand

    This Shopify store is simply a visual delight to the eyes. Clare focuses on bringing rich and high-performance color photos as soon as you visit their website. On the backdrop of a white hue, the images visible show you exactly what your bedroom was missing, and they offer several customizations if you can’t make up your mind with the one offered color. With a lot of product informationthey make buying decisions for the perfect color paint easier. When you think about it, red isn’t that bad!

    General Shopify stores examples 2022 17 of the Best Shopify Store Examples in 2022
  2. 2. Staples - popular office product suppliers

    Amongst the giants of great Shopify stores,  Staples make quite a stir., as it should! Its elegantly designed website speaks for itself and their office and  home supplies include a large collection of products for customers. On top of everything, their unique shipping strategy creates new sales avenues for them.  You already know HulkApps is a happy Staples customer.

    Staples - popular office product suppliers the greatest Shopify store examples

3. What essential ideas can I consume from these Shopify store lists?

Well that was a ride, wasn’t it? With a plethora of successful store examples mentioned above, you could’ve seen, first hand, the best styles and design schemes Shopify has to offer.
Let’s talk about some of the essential tricks you have absorbed from all these stores combined: 

  • Colors and shapes, baby! Shopify themes are your best friend! 
  • Social media? You can’t go wrong with that! 
  • Loyalty programmes? Everyone’s in! 
  • Subscriptions, subscriptions, subscriptions; at the end of the day, revenue is closest companion! 
  • Marketing and email together? Yes! The letter-century is long gone! 

4. How can I start my own Shopify store?

A million dollar question; we like those!

First and foremost, discover your passion and be ready to take chances. With the right amount of research and a will to dig deep, business strategy follows automatically. Building a store from scratch requires immense patience and effort, and aquiring Shopify needed skills takes a lof of practice. However, as HulkApps is not just all bark and no bite, we have created immense value for our customers and  their needs over the past several years. Custom development, app integration, store design and backend control is our specialty, and offering perfect solutions is our mantra. Our rich experience and expertise could be a valuable addition to your business and if you decide to take that first lionhearted step, reach out; we’re always happy to help. Here’s to making your Shopify store a successful venture!