You've probably heard of TikTok-you may even have downloaded it, but how can you use it for business? Well, that's a question we can answer for you in this blog.
Talking about social commerce - TikTok is a fast-growing app. With the largest demographic of users between the ages of 16 and 24, TikTok is the newest trend in social media. TikTok isn't just a fad but a great creative marketing and advertising haven. You’ve likely seen the ways brands use LinkedIn, Facebook, Instagram to engage with consumers through posts, stories, live videos, and IGTV. Now, TikTok will serve as the home for all your current and future marketing solutions for brands.
With that said, TikTok isn't just about displaying a product and stuffing with "Buy Buy ..." content. Your videos can be trendy meme style videos or clunky, weird and awkward. You don't need to create a video that literally makes sense or makes your customers buy anything. Just build the videos and try to get into their community. First, let them be emotional attached to the brand. With TikTok, you just kind of have to run that risk of being a little bit cringe - in a way to find your feet. It is really worth the effort, as you can let your brand be itself, show what's working for the brand, and show the behind the scenes.
Embedding Tokshop TikTok into your Shopify theme store is really about adding value for the viewers. According to market research, between 10 and 12 seconds is the best content you can put forward, but again, it depends on you, and it depends on your audience.
If you can capture someone's attention in a very short amount of time and give them some added value, they're more likely to watch the video again, and they're more likely to like it, and then we'll likely share it. And those are the things that will actually help the TikTok algorithm understand your videos and push your content further. The most interesting and beneficial thing with TikTok, which doesn't happen on any other channel, TikTok embraces sharing the video on every single channel.
It only allows you to share posts on your feed or to a friend. And so this is where you have potential, you think you're just on TikTok, but you're not because you have the potential for your video to go viral or be pushed to other platforms by your audience.
Probably that is the reason why many of our clients have requested our "Shoppable TikTok Feed Shopify App Integration", embedding their content directly onto their eCommerce site, which is what TokShop does for businesses. We are really excited because it means that more and more stores will know about us and we also have some of the largest stores using us. We won't name names, but we do have multiple enterprise stores starting to use our services and app like:
Visual Product Builder and Customizer - Shopify Web Design: Give your store a premium, slick customization interface, without breaking the bank. Customers love the ability to create their purchase really unique and special, and being able to see their interesting creation come alive before their eyes is a game-changer.
18 Plus Age Verification Popup: Restrict your website visitors from accessing the website with a Popup notifying about their age limitations. Whether you are an online gaming company or sell age-restricted merchandise, you can easily notify your potential customers about the required age criteria to have access to the website.
TokShop Shopify app creates a shoppable TikTok feed right on your website, and the master idea behind this app was Holly, who discovered how fast TikTok was growing and considered creating an app to make TikTok shoppable for merchants.
With the TokShop TikTok app, you can have your own content, and then you can also follow hashtags, which is user-generated content. So, for example, you wanted to have a hashtag, or you could either run a challenge, or you might find that Rothy's might have a hashtag called Roth's in the Wild. And so, what you can do is you can pull all that user-generated content.
Then you would be embedding it typically on your home page. Or, you can embed it on your product page. So once you tag your products that are in the videos, they can appear on your product pages. You can embed TokShop anywhere on your eCommerce site, you aren't restricted to just single page content.
So that way, it works for both the business but also for your customer to be able to see what is going on in the video. They're going to spend more time on your site. And the other suggestion that we really want to push for, which people haven't really done is putting that TikTok content on your blog. So embedding videos into your blog posts so it's shoppable because once you have tagged the videos, you can basically embed that any way you want.
TokShop Isn't it amazing?
Fear not with lines of code or looking for help, HulkApps Shopify experts have helped thousands of eCommerce merchants optimize their e-commerce door by editing their product images and automating mundane processes.
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With the first-of-its-kind commerce partnership with TikTok, Shopify merchants can take advantage of TikTok’s global scale to reach new and highly engaged audiences.
As the TikTok platform continues to surge in popularity, many Shopify merchants are considering the ways that this platform is shaping eCommerce culture and relevant conversations, and want to get in on the opportunity to increase their brand awareness. Reach your diverse audiences around the world through our TikTok Pixel integration Service.
Building a successful brand means Shopify merchants need to be wherever their customers are spending time, and today that means growing their social commerce presence. The TikTok channel allows merchants to create and connect their TikTok For Business account and deploy In-Feed shoppable video ads directly within Shopify. Merchants select which product they would like to feature, and video ads are automatically generated that drive to their Shopify stores for checkout. Shoppable TikTok Feed Shopify App integration service is specifically for commerce means merchants of any size can take advantage of the TikTok channel using their existing imagery or video.
To continue to support all Shopify’s merchants, and to help surface new businesses in eCommerce, we have designed Shopify Themes at an affordable cost. You can switch into our Shopify themes or spread the word about service and themes for people in your reach.