TF-IDF står för frekvensinvers dokumentfrekvens och används för att mäta vikten av ett visst sökord på en sida. Till skillnad från sökordsdensitet tittar den inte bara på antalet gånger termen används på sidan, utan analyserar också en större mängd sidor för att avgöra hur viktigt ett visst sökord är.
Till exempel i bilreparation är termen "däckreparation" troligtvis viktigare än "reparation av turboladdad motor" - främst eftersom varje bil har däck och bara ett fåtal bilar har turbomotorer. På grund av det kommer termen "däckreparation" att användas på en större mängd sidor som handlar om bilreparation.
Detta är precis vad TF-IDF-rapporten i WebSite Audit kan fånga!
Genom att titta på statistiken för sökordsanvändning bland ett stort antal konkurrenter kommer TF-IDF-formeln att visa dig:
När ska man använda TF-IDF-analys?
Varför använda TF-IDF-rapporten?
Hur fungerar TF-IDF-rapporten?
TF-IDF-rapporten använder en specifik formel där, för term t i dokument d, vikten Wt,d för term t i dokument d ges av: Wt,d = TFt,d log (N/DFt)
Slutgiltiga tankar
HulkApps erbjuder allt-i-ett TF-IDF-rapporteringstjänster för Shopify för att hjälpa butiksägare, precis som dig, att extrahera de mest beskrivande termerna i ett dokument/hemsida...
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