It's no secret that we're living through a period of immense change, and end-user privacy is top of mind. Around the world, regulatory changes such as CCPA and GDPR have raised the bar for end-user privacy. Browsers and other platforms are making changes to core technologies, such as cookies, that measurement systems have relied on for years. And end-users themselves are demanding more transparency and control over how their data gets used. At the same time, the amount of data that's being generated from countless business touchpoints and platforms that customers interact with continues to increase exponentially.
With Google Analytics, the mission is to build a unified offering for user-centric analytics across app and web for all clients. The GA team is building on what you know today as the app and web-property beta and leveraging this new infrastructure to power the next generation of Google Analytics. App and web properties are graduating from beta and are being renamed to Google Analytics 4 Properties. More importantly, they will become the default for when new properties are created in Google Analytics.
With all-new advanced features rolling out, you’ll certainly need to switch over to Upgrade to Google Analytics 4 property sooner or later if you want to keep getting access to the improvements in Google Analytics. Moving to Google Analytics 4 isn’t a quick upgrade. You’ll need to set up a new property and replace all of the Google Analytics code on your site. If your store analytics is deep-rooted with hundreds of events set up, virtual pageviews, custom variables, and modifications to the tracking code, probably you require the HulkApps analytics team that manages all of this for you.
Firstly, Google Analytics 4 is built with machine learning at its core, such that it automatically uncover insights from your data that you can use to improve your marketing and also it provides a complete understanding of your customer lifecycle, from acquisition to retention, by bringing together data across app and web at scale. Secondly, it's built to be durable, meaning it will scale with your business.
So get started with HulkApps “Upgrade to Google Analytics 4 property” service to look ahead, you can work with or without cookies and take advantage of modeling so that you can learn about your customers even with gaps in your data. So with that, ping our friendly customer support to know more about new and exciting features that are now available in Google Analytics 4 properties.
Upgrade soon and be limitless.
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Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.