TF-IDF SEO Audit Report

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TF-IDF stands for frequency-inverse document frequency used to measure the importance of a given keyword on a page. Unlike keyword density, it doesn't just look at the number of times the term is utilized on the page; it moreover analyzes a larger set of pages and tries to determine how vital this or that keyword is.

Say, in car repair, the term "tire repair" is likely to be more vital than "turbocharged engine repair" — essentially because each car has tires, and only a small number of cars have turbo engines. Because of that, the term "tire repair" is progressing to be utilized in a larger set of pages that speak about car repair.

This is exactly what the TF-IDF report in WebSite Audit will be able to catch!

Looking at keyword utilization stats of a huge number of your competitors, the TF-IDF formula is going to show you:

  • Which keywords are the foremost important and relevant to your topic?
  • Which of them are utilized on your page legitimately (as much as search engines expect them to appear since Google's known to use TF-IDF in indexing?
  • Which terms on your page are utilized too much or too little.?
TF-IDF SEO Audit Report
What's included
  • Competitor TF-IDF report
  • The Use less or Use more keywords recommendation
  • Keyword stuffing report
  • Content optimization tips to increase TF-IDF score

When to use TF-IDF analysis?

  • High potential content stuck on the 2nd page
  • The content gradually losing traffic (and rankings) over the past year
  • Product pages struggling to rank

Why use the TF-IDF report?

  • See how well your page is optimized

    Calculates content optimization factors. Also, analyzes how well your page is optimized for your target keywords.

  • Discover new topic-relevant keyword

    Discovers the keywords and phrases that your top-ranking competitors are using

  • Discovers the terms you need to use more of — or tone down on

    Find the words and phrases with Use less or Use more recommendations to see how you can tweak your copy to improve the relevance

  • Make changes based on the report
    • Now that you know which terms you want to add, use more, or use less, you’re all set to make the necessary changes.

How does the TF-IDF report work?

The TF-IDF report works on a specific formula where, term t in document d, the weight Wt,d of term t in document d is given by: Wt,d = TFt,d log (N/DFt)

Final Thoughts

HulkApps has all-in-one TF-IDF reporting services for Shopify, to help store owners, just like you, to extract the most descriptive terms in a document/website...

TF-IDF SEO Audit Report

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