Leveraging the organic search channel to promote anything from a concert to a conference, or indeed a retreat is one of the most excellent ways to grow awareness, consideration, and sales for your event.
One of the ways Google is helping occasion marketers increase each of these key performance metrics is by advertising the opportunity to markup event-related content on their websites in order to qualify for rich results in search that show more data and features past the event link – including components like ticket pricing, availability, imagery, speaker information, and location all on the search results page.
Event markup is fantastically effective. In case you think about any sort of ticket type company in today's age - movie tickets, music tickets, other show tickets - in case they aren't utilizing this sort of markup, they are missing out on a lot of potential organic traffic.
Displays the location of for example where the event is happening, an organization is located, or where an action takes place.
Displays the title/name of the event.
Displays the start date and start time of the event. We prefer adding both the date and time so users can more easily find events that fit into their schedule
Displays the description of the event. We describe all details of the event to make it easier for users to understand and attend the event.
Displays the representative image of the event. We prefer including an image because it helps users understand and engage with your event
Displays the offers on each ticket type in Search Engine Result Page
Displays If the tickets are in stock right now in Search Engine Results Page
Displays the participants performing at the event, such as artists and comedians.
Final thoughts:
We understand structured data for SEO better than anyone. We build, test and release your website's Structured Data and validate code using Google Structured Data Testing Tool. We also use the URL Inspection Tool URL Inspection Tool to test how Google sees the page.
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Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.
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