What's included
Implement using the Data Layer- Measuring Product Impressions, Product Clicks
- Measuring Product Detail Impressions
- Measuring Add / Remove from Cart
- Measuring Checkout, Purchases, and Refunds
What's not included
Implement using a Custom JavaScript Macro- Measuring Promotion Impressions
- Measuring Promotion Clicks
There are hundreds of other app entrepreneurs working to develop their businesses on Shopify. We, at Hulkapps, are attempting to reach as many merchants as possible by helping you add Shopify Google Analytics Enhanced Ecommerce services like -
- Product Impressions
- Product Clicks
- Product Detail Impressions
- Add / Remove from Cart
- Checkout
- Purchases
- Refunds
Don't battle on your own !. Measuring the "Product Impressions" eCommerce event with the Google tag manager lets you know which products were shown to the user when the page loads.
So measuring Product Detail Impressions with the Google tag manager eCommerce event lets you analyze how customers interact with product detail pages, which can help you identify and update underperforming product pages.
On a similar note, Add / Remove from Cart with Google tag manager will give you insights into how shoppers interact with your products in your Shopify Store. This is a valuable web analytics service for tweaking your product offerings and presentation to maximize conversions.
To get the maximum benefit, it is great to focus on google analytics services - Checkout and Purchases, which will help you get detailed information on how customers behave while they have products in their shopping carts throughout the completion of the purchase.
Tracking useful data, along with google analytics reports, is important to get the most out of your store and make smart decisions about optimizing your customers' shopping experiences.
Implementation of Enhanced Ecommerce is pretty complex, with multiple levels of code involved and the best way to enable Enhanced Ecommerce in your Google Analytics account is to set it up via Google Tag Manager.
Google tag manager is highly recommended because it makes things pretty easier with respect to maintenance and other aspects. Just enable Enhanced Ecommerce in your GA tags and use dataLayer as a source of eCommerce data, and you are good to start, but just ensure that the dataLayer will contain all Ecommerce data in a required format. But, you don't need to stress about that; you have got HulkApps with you.
Our team of Shopify experts in google analytics enhanced eCommerce services will help you sustainably scale your business as fast as possible. Also, we blend the art of Shopify expertise and support with technology to deploy world-class Shopify support by helping our merchants with google analytics enhanced eCommerce.
Final thoughts:
HulkApps experts will come up with a feasible solution for you and provide consumers with value at the same time. However, it can often be difficult to expand or add new functionality in your Shopify store. Nevertheless, the HulkApps can help you do it according to your preferences to help you achieve your success with its Shopify experts!
