Shopify Enhanced Ecommerce features using Google Tag Manager

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Want an option where you can quickly get better insights into your users' shopping behavior by creating segments based on events, i.e., you can segment users who dropped off the checkout funnel in a specific step? Enhanced Ecommerce features using Google Tag Manager - Data layer for Shopify store is the answer.

While Google Analytics offers many tracking functionalities, the custom features, like events or eCommerce tracking, can help you give more detailed insights into your store performance. Only then you'll start seeing what matters, conversions, and/or revenue.

By tracking your Shopify store interactions with the Google tag manager, you'll be able to combine the data with the default Google Analytics service functionality and see what drives sales, which traffic sources are more effective than others, etc.

Enhanced Ecommerce using Google Tag Manager - Data layer is certainly one of the best features that Google Analytics service offers. Enhanced Ecommerce via data layer is all about advanced google analytics that will show you how users are interacting with your products on your Shopify store. The main downside of Enhanced Ecommerce events is that it's complicated to implement, as with all good things.

Are you searching for a Shopify expert who can help you add Google Analytics Enhanced Ecommerce to your Shopify store? HulkApps Shopify experts are right at your service. Our in-house Shopify experts will help you implement Shopify Google Analytics Enhanced Ecommerce at a fraction of service cost.

Shopify Enhanced Ecommerce features using Google Tag Manager
What's included
  • Implement using the Data Layer
  • Measuring Product Impressions, Product Clicks
  • Measuring Product Detail Impressions
  • Measuring Add / Remove from Cart
  • Measuring Checkout, Purchases, and Refunds
Shopify Enhanced Ecommerce features using Google Tag Manager
What's not included
  • Implement using a Custom JavaScript Macro
  • Measuring Promotion Impressions
  • Measuring Promotion Clicks

There are hundreds of other app entrepreneurs working to develop their businesses on Shopify. We, at Hulkapps, are attempting to reach as many merchants as possible by helping you add Shopify Google Analytics Enhanced Ecommerce services like -

  • Product Impressions
  • Product Clicks
  • Product Detail Impressions
  • Add / Remove from Cart
  • Checkout
  • Purchases
  • Refunds

Don't battle on your own !. Measuring the "Product Impressions" eCommerce event with the Google tag manager lets you know which products were shown to the user when the page loads.

So measuring Product Detail Impressions with the Google tag manager eCommerce event lets you analyze how customers interact with product detail pages, which can help you identify and update underperforming product pages.

On a similar note, Add / Remove from Cart with Google tag manager will give you insights into how shoppers interact with your products in your Shopify Store. This is a valuable web analytics service for tweaking your product offerings and presentation to maximize conversions.

To get the maximum benefit, it is great to focus on google analytics services - Checkout and Purchases, which will help you get detailed information on how customers behave while they have products in their shopping carts throughout the completion of the purchase.

Tracking useful data, along with google analytics reports, is important to get the most out of your store and make smart decisions about optimizing your customers' shopping experiences.

Implementation of Enhanced Ecommerce is pretty complex, with multiple levels of code involved and the best way to enable Enhanced Ecommerce in your Google Analytics account is to set it up via Google Tag Manager.

Google tag manager is highly recommended because it makes things pretty easier with respect to maintenance and other aspects. Just enable Enhanced Ecommerce in your GA tags and use dataLayer as a source of eCommerce data, and you are good to start, but just ensure that the dataLayer will contain all Ecommerce data in a required format. But, you don't need to stress about that; you have got HulkApps with you.

Our team of Shopify experts in google analytics enhanced eCommerce services will help you sustainably scale your business as fast as possible. Also, we blend the art of Shopify expertise and support with technology to deploy world-class Shopify support by helping our merchants with google analytics enhanced eCommerce.

Final thoughts:

HulkApps experts will come up with a feasible solution for you and provide consumers with value at the same time. However, it can often be difficult to expand or add new functionality in your Shopify store. Nevertheless, the HulkApps can help you do it according to your preferences to help you achieve your success with its Shopify experts!

Shopify Enhanced Ecommerce features using Google Tag Manager

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We are confident enough in the quality of our service to offer one of the most liberal refund policies around. Unsatisfied with a service from HulkApps? You will get a full refund on any order for any reason.

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