Google Optimize Shopify Pixel Help

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Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It is one of the fastest and lowest lift ways of utilizing information to make changes on your site.

By using this approach, you point to send an equal sum of traffic to both the control and the variant, with a specific hypothesis/goal in mind, and let the data choose which performs better.

Google Optimize at its heart is one of the purest strategies of using data to form choices since we make no assumptions, no calls based on our gut, but rather, put our tests out into the wild and let the clients, their activities, and the data from those actions choose our next step.

Google Optimize coordinates perfectly with the Google Marketing Platform, and when married with Google Ads, Google Tag Manager, and Google Analytics, Optimize is an immensely effective tool. With the relationship between the Google Marketing Platform, Optimize makes it simple to install, explore, and report.

In order to run tests in Google Optimize, the Google Optimize code must be introduced on your site on all pages. This only must be introduced once, then most experiments can be set up inside the interface.

What's included
  • Integration with Shopify
  • Shopify Checkout Conversion Tracking
  • ReCharge checkout
What's not included
  • New variants set-up for landing page
  • Audience targeting
  • Measurement and objectives
How Google Optimize Tracking works

It simply works by placing a small, unobtrusive piece of code called pixel on your website. Visitors will then be targeted when they visit your different versions of sites.

Why use Google Optimize Pixel Tracking?
  • Easy set-up
  • Boost your conversion rates
  • Existing site metrics and audience information can be used
  • Figure out where you’re losing visitors
Final Thoughts

HulkApps has all-in-one Google Optimize Pixel setup services for Shopify, to help Shopify store owners, just like you, easily install your Google Optimize pixel in your store and use amazing pixel features to track users as they interact with both versions of sites.

Google Optimize Shopify Pixel Help

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