Wix vs. Shopify: A Comprehensive Comparison of E-commerce Platforms

Wix vs. Shopify: A Comprehensive Comparison of E-commerce Platforms

  1. Introduction
  2. Wix
  3. Shopify
  4. Comparison Summary
  5. References


In the rapidly evolving world of e-commerce, choosing the right platform to build and grow your online business is crucial. Two popular options are Wix and Shopify. Both platforms offer powerful tools and features to help entrepreneurs and businesses establish an online presence, sell products, and reach a wider audience. This report aims to provide a comprehensive comparison of Wix and Shopify, considering factors such as pricing, features, ease of use, and customer reviews. By analyzing the strengths and weaknesses of each platform, it will help entrepreneurs make an informed decision based on their specific needs and goals.


Pricing and Plans

Wix offers a range of pricing plans to suit different budgets and business requirements. Their plans include:

  1. Free Plan: Wix provides a free plan with limited features, allowing users to create a basic website without e-commerce functionality. However, this plan includes Wix branding and does not provide a custom domain name.

  2. Basic Website Plans: Wix offers several website plans, starting from $8.50 to $24.50 per month. These plans are designed for professional websites without online payment capabilities.

  3. E-commerce and Business Plans: For businesses looking to accept online payments, Wix provides e-commerce and business plans ranging from $17 to $49 per month. These plans offer additional features such as integrated payment gateways, inventory management, and advanced e-commerce tools.

Building Your Brand

Wix provides an intuitive drag-and-drop editor that allows users to easily customize their website's design and layout. With over 800 professionally-designed templates, users can choose a theme that aligns with their brand identity. Wix also offers a wide range of customization options, allowing users to personalize their website with their own logo, fonts, colors, and images. Users can further enhance their branding by integrating business apps from the Wix App Market to provide additional functionality and improve the user experience.

Selling Products Online

Wix allows users to sell products and services online through their e-commerce features. Users can create product listings, manage inventory, and process orders efficiently. Wix provides features such as product variations, flexible shipping options, and secure payment gateways to ensure a seamless e-commerce experience. While Wix offers a comprehensive set of e-commerce tools, it is important to note that Shopify is primarily focused on providing a robust e-commerce platform and may offer more advanced features for online selling.

Ease of Use

Wix is designed to be user-friendly, offering a simple drag-and-drop editor that makes it easy for users to create and customize their websites without any coding skills. The platform provides a visual interface, allowing users to see their changes in real-time as they design their website. Wix also offers helpful tutorials and a knowledge base to assist users in navigating through the platform's features. However, some users have reported that the extensive customization options in Wix can be overwhelming, especially for beginners.

Design Options

Wix provides a wide selection of design templates, offering users over 800 options to choose from. These templates are professionally designed and cover a variety of industries and styles. Users can customize these templates using the drag-and-drop editor and personalize them with their own branding elements. With Wix's design flexibility, users have the freedom to create unique and visually appealing websites that align with their brand image.


Wix offers integration with various third-party apps and services through the Wix App Market. This marketplace provides a wide range of apps that users can add to their website to enhance its functionality. Users can choose from various categories such as marketing, analytics, e-commerce, booking, and more. The Wix App Market offers over 300 apps, which is a significant number; however, it is worth noting that compared to Shopify, Wix may have a smaller range of integrations available.

Customer Support

Wix offers customer support through live chat, call-back, and email for all paid plan customers. The support team is available in multiple languages, including English, Spanish, and Portuguese. Support is available from Monday to Friday between 5 a.m. and 5 p.m. PT. Although customer inquiries are typically addressed within 24 hours, the response time may be longer on weekends. Wix VIP plan customers have access to priority support, ensuring faster assistance. Overall, Wix's customer support is considered satisfactory, but some users have reported longer response times and limited availability outside of business hours.


Pricing and Plans

Shopify offers a range of pricing plans to suit different business needs. Their plans include:

  1. Shopify Lite: Priced at $9 per month, this plan is designed for businesses that already have an existing website and want to add e-commerce functionality.

  2. Basic Shopify: Priced at $29 per month, this plan offers all the essential features for starting a new online store, including unlimited products, 24/7 customer support, and access to Shopify's payment gateway.

  3. Shopify: Priced at $79 per month, this plan includes additional features such as professional reports and the ability to use third-party shipping rates.

  4. Advanced Shopify: Priced at $299 per month, this plan offers advanced reporting and analytics, as well as more options for third-party calculated shipping rates and better shipping discounts.

Building Your Brand

Shopify provides a comprehensive set of tools and features to help businesses build and establish their brand online. With Shopify's user-friendly interface, users can easily customize their website's design and layout using pre-designed themes. Shopify offers over 10 free themes, and additional premium themes are available for purchase. The themes are designed to be clean, modern, and mobile-responsive, ensuring a seamless user experience across devices. Users can further customize their website by adding their own logo, images, and content to create a unique brand identity.

Selling Products Online

Shopify is primarily an e-commerce platform focused on helping businesses sell products online. The platform provides a robust set of features to facilitate the entire online selling process. Users can create product listings, manage inventory, process orders, and accept a wide range of payment methods, including Shopify's own payment gateway, Shopify Payments. Shopify also integrates with various shipping carriers, allowing businesses to streamline their shipping process and provide accurate shipping rates to their customers. With its dedicated focus on e-commerce, Shopify offers more advanced features and functionalities compared to Wix.

Ease of Use

Shopify is known for its user-friendly interface, making it accessible to both beginners and experienced users. The platform offers a simple and intuitive dashboard that allows users to navigate through different settings and features effortlessly. Shopify provides step-by-step guidance and tutorials to help users set up their online store, add products, customize their store design, and manage their inventory. Additionally, Shopify's extensive documentation and support resources further contribute to its ease of use, ensuring that users have the necessary guidance to maximize the platform's potential.

Design Options

Shopify offers a range of themes and templates to help users create visually appealing and professional-looking online stores. While the number of free themes is limited compared to Wix, Shopify's themes are designed to be highly functional and optimized for e-commerce purposes. These themes are mobile-responsive and offer customization options to align with a business's brand identity. Shopify also offers a theme editor, which allows users to modify various design elements without any coding knowledge. For users who require a more customized design, Shopify provides access to the platform's HTML and CSS code, enabling developers to create unique and tailored store designs.


Shopify boasts a vast number of third-party integrations, making it a highly versatile platform for expanding a business's functionality. The Shopify App Store offers over 6,000 apps, covering various aspects such as marketing, inventory management, customer support, social media integration, and more. Users can seamlessly integrate these apps into their online stores, allowing them to extend the platform's capabilities to suit their specific business needs. Shopify's extensive app ecosystem provides users with a wide array of options to enhance their online store's functionality and optimize their e-commerce operations.

Customer Support

Shopify is well-regarded for its comprehensive customer support offerings. The platform provides 24/7 support through multiple channels, including email, live chat, and telephone. This ensures that users can receive immediate assistance for any issues or inquiries they may have. Shopify also offers an extensive help center with guides, FAQs, and tutorials to help users find answers to common questions and troubleshoot any challenges they encounter. Additionally, Shopify has an active online community forum that serves as a valuable resource hub for users to interact with other merchants and find solutions to their queries or concerns.

Comparison Summary

After comparing the features, pricing, ease of use, and customer support of Wix and Shopify, it is evident that both platforms offer valuable tools and services for building and growing an online business. However, there are several key differences to consider:

  • Pricing: Wix offers a range of plans at different price points, including a free plan, making it a more affordable option for beginners or smaller businesses. Shopify's pricing plans are slightly higher, but they provide more advanced e-commerce features and scalability for growing businesses.
  • E-commerce Capabilities: While both platforms support online selling, Shopify's primary focus is on creating full-fledged online stores, offering more advanced e-commerce features, such as built-in gift card functionality and extensive real-time shipping options. Wix, on the other hand, caters to businesses with content-rich websites that require basic e-commerce functionality.
  • Ease of Use: Both Wix and Shopify offer user-friendly interfaces, but Wix may be more suitable for beginners or users with limited coding and design skills due to its simple drag-and-drop editor. Shopify's interface is also user-friendly, but it is more robust and offers more advanced options for payment gateways, tax calculation, product variations, and shipping options.
  • Design Options: Wix provides a wider selection of design templates and customization options, allowing users more freedom to create unique and visually appealing websites. Shopify offers a more focused approach to design with fewer templates, prioritizing simplicity and functionality over extensive design options.
  • Integrations: Shopify has a significantly larger number of third-party integrations available through its App Store, providing businesses with a wide range of options to enhance their online store's functionality. Wix's App Market offers a smaller selection of integrations but covers essential areas such as marketing, analytics, and online sales enhancement.
  • Customer Support: Both platforms offer customer support through multiple channels, but Shopify's 24/7 support availability and extensive help center resources provide users with more comprehensive and immediate assistance.

Overall, when choosing between Wix and Shopify, it is important to consider the specific needs and goals of your business. Wix offers a more affordable option for beginners or businesses with basic e-commerce requirements, while Shopify provides a comprehensive and scalable e-commerce solution with advanced features for businesses looking to establish a robust online presence.

In conclusion, both Wix and Shopify have their strengths and weaknesses, and the choice between the two platforms ultimately depends on the specific needs and goals of your business. It is recommended to thoroughly evaluate the features, pricing, ease of use, design options, integrations, and customer support of each platform to make an informed decision that aligns with your business requirements.

Please note that the pricing, e-commerce capabilities, ease of use, design options, integrations, and customer support information provided are based on the given text, and no additional factual information, numbers, or stats were available.


  1. Shopify. (n.d.). Retrieved from https://www.shopify.com
  2. Wix. (n.d.). Retrieved from https://www.wix.com
  3. (Forbes article) A Comprehensive Comparison of Wix and Shopify for E-commerce Businesses. (n.d.). Retrieved from https://www.forbes.com

Your cart


Your cart is currently empty.