Wix vs Shopify: A Comprehensive Comparison of E-commerce Platforms

Wix vs Shopify: A Comprehensive Comparison of E-commerce Platforms

  1. Introduction
  2. 1. Pricing and Plans
  3. 2. Features and Capabilities
  4. 3. Ease of Use
  5. 4. Customer Support
  6. 5. User Reviews and Feedback
  7. Conclusion


In the rapidly growing world of e-commerce, choosing the right platform for your online business is crucial. Wix and Shopify are both popular e-commerce platforms that offer a range of features and functionalities to help entrepreneurs and businesses build and manage their online stores. In this comprehensive comparison, we will examine the key aspects of Wix and Shopify, including pricing, features, ease of use, customer support, and user reviews, to determine which platform is better suited for your e-commerce needs.

1. Pricing and Plans

When considering an e-commerce platform, pricing is an essential factor. Let's compare the pricing and plans offered by Wix and Shopify:

1.1 Wix: - Free Plan: Wix offers a free plan with limited features and Wix branding, making it suitable for small-scale businesses. However, this plan does not include e-commerce functionality. - Basic Website Plans ($8.50 - $24.50 per month): Wix provides a range of basic website plans designed for professional websites without online payments. - E-commerce and Business Plans ($17 - $49 per month): Wix offers specific plans for businesses that require online payment functionality, providing more advanced features and capabilities.

1.2 Shopify: - Shopify Lite ($9 per month): This plan allows users to add e-commerce functionality to an existing website or blog. - Basic Shopify ($29 per month): The Basic Shopify plan offers full e-commerce features for small businesses, including unlimited products, a blog module, and 24/7 customer support. - Shopify ($79 per month): This plan includes additional professional reports and third-party shipping options. - Advanced Shopify ($299 per month): Advanced Shopify provides advanced reporting features, third-party calculated shipping rates, and better shipping discounts.

In terms of pricing, Wix offers more affordable options for basic websites, but when it comes to e-commerce features, Shopify's plans provide more comprehensive functionality and support at competitive prices.

2. Features and Capabilities

Let's take a closer look at the features and capabilities of both Wix and Shopify:

2.1 Wix: - Website Design: Wix offers a user-friendly drag-and-drop editor, allowing users to easily customize their website's design and layout. It provides over 800 design templates that can be personalized according to the brand's aesthetics. - E-commerce Functionality: While Wix allows users to sell products and services online, it is more suitable for content-rich websites with basic e-commerce functions. Wix offers a selection of product options and variations, but its file size limit for digital goods is 1 GB. Gift card offerings require a third-party app integration. - User Interface: Wix provides an intuitive interface that is easy to navigate, making it a suitable choice for beginners or users with limited technical skills. - App Market: Wix's App Market offers over 300 third-party integrations, including lead collection, traffic analysis, visitor engagement, and online sales enhancement tools.

2.2 Shopify: - Website Design: Shopify offers a range of customizable themes, albeit with a more limited selection compared to Wix. The focus is on simplicity and functionality rather than extensive design options. - E-commerce Functionality: Shopify is primarily designed for creating online stores. It provides robust e-commerce features, including built-in gift card functionality and a wider range of real-time shipping options. Shopify has a larger file size limit for digital goods at 5 GB. - User Interface: Shopify's interface is user-friendly, but it may require slightly more technical knowledge compared to Wix. However, Shopify's extensive documentation and support resources make it accessible for users of all experience levels. - App Integrations: Shopify boasts over 6,000 third-party integrations, with a clear focus on marketing and running online stores. It provides a variety of apps for email marketing, inventory management, customer relationship management (CRM), and social media integration.

Overall, while Wix offers a simpler and more beginner-friendly approach to website design, Shopify excels as a feature-rich and scalable e-commerce platform, making it a better choice for businesses with advanced e-commerce needs.

3. Ease of Use

Usability and ease of use are crucial factors to consider when choosing an e-commerce platform. Let's explore how Wix and Shopify compare in terms of usability:

3.1 Wix: - Drag-and-Drop Editor: Wix's drag-and-drop editor allows users to easily add and customize website elements. It offers a visual interface, making it simple for users with no technical skills to create and design their websites. - Intuitive Interface: Wix provides a user-friendly interface that guides users through the website building process, simplifying the overall experience.

3.2 Shopify: - User Interface: While Shopify also offers a user-friendly interface, it may require more technical knowledge compared to Wix. The platform provides extensive options for payment gateways, tax calculations, product variations, shopping cart functionality, shipping options, and return policies. - Learning Curve: Shopify's robust features and extensive customization options may result in a slightly steeper learning curve for beginners. However, Shopify provides comprehensive documentation and support resources to assist users at every stage of website creation and management.

When it comes to ease of use, Wix is better suited for users with no technical background, as its drag-and-drop editor and intuitive interface require minimal learning. On the other hand, Shopify's interface may be more suitable for users who require advanced e-commerce functionalities and are willing to invest slightly more time in familiarizing themselves with the platform.

4. Customer Support

Efficient and reliable customer support is essential when running an online business. Let's compare the customer support offerings of Wix and Shopify:

4.1 Wix: - Support Options: Wix provides customer support through live chat, call-backs, and email for all paid plan customers. Support is available in English, Spanish, and Portuguese from Monday to Friday between 5 a.m. and 5 p.m. PT. - Response Time: Customer inquiries are typically addressed within 24 hours, except on weekends. Wix VIP plan customers have access to priority support for faster assistance.

4.2 Shopify: - Support Options: Shopify offers 24/7 customer support via email, chat, and telephone, ensuring immediate assistance when needed. The platform also provides an extensive help center with guides, FAQs, and tutorials for self-assistance. - Community Support: With nearly 900,000 members, Shopify's online forum offers additional support resources where users can seek advice and guidance from other members of the community. - Multilingual Support: Shopify provides customer support in multiple languages, making it accessible to users globally.

Both Wix and Shopify offer reliable customer support. However, Shopify's 24/7 support availability and extensive documentation give it an edge over Wix in terms of supporting users worldwide.

5. User Reviews and Feedback

To get a holistic view of the user experience, it's essential to consider user reviews and feedback. Let's delve into what users have to say about Wix and Shopify:

5.1 Wix: - Positive Reviews: Users appreciate Wix's user-friendly interface, drag-and-drop editor, and the ability to customize website design without technical skills. Wix's App Market and the availability of free plans are also praised. - Negative Reviews: Some users find Wix's e-commerce capabilities limited compared to other platforms. There are occasional reports of slow loading times and difficulties with SEO optimization.

5.2 Shopify: - Positive Reviews: Shopify users appreciate its extensive e-commerce features and scalability. The platform's robustness, versatility, and excellent customer support are often mentioned as strengths. Users also commend Shopify's app integrations and the ability to sell across multiple channels. - Negative Reviews: Some users find Shopify's learning curve steep, especially for beginners. There are occasional reports of limited design options and higher transaction fees for certain payment gateways.

It's crucial to note that user experiences may vary, and it's essential to carefully evaluate and consider your specific business needs when choosing an e-commerce platform.


After a comprehensive comparison of Wix and Shopify, it is clear that each platform caters to different business needs. Wix is better suited for small businesses and content-rich websites with basic e-commerce functionality. Its user-friendly interface, drag-and-drop editor, and affordability make it an attractive option for beginners or users with limited technical skills.

On the other hand, Shopify stands out as a robust and feature-rich e-commerce platform, specifically designed for businesses looking to establish scalable online stores. While it may have a steeper learning curve and slightly higher entry pricing, its extensive e-commerce capabilities, customizable themes, and advanced integrations make it a powerful choice for businesses that require more sophisticated e-commerce functionality.

Ultimately, the decision between Wix and Shopify depends on your specific business requirements, budget, and long-term growth plans. Evaluate your needs carefully to determine which platform aligns best with your goals.


  1. Shopify. (n.d.). Shopify: The Ultimate Ecommerce Solution for Every Business URL
  2. Lutz, A. (n.d.). A Comprehensive Comparison of Wix and Shopify for E-commerce Businesses. Forbes. URL
  3. Shopify. (n.d.). Empowering Entrepreneurs: Shopify's Comprehensive E-commerce Solution URL

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