Square vs Shopify: A Comprehensive Comparison of E-commerce Platforms in 2023

Square vs Shopify: A Comprehensive Comparison of E-commerce Platforms in 2023

Table of Contents

  1. Introduction
  2. Pricing
  3. Features and Capabilities
  4. Ease of Use
  5. Scalability
  6. Integrations
  7. Customer Support
  8. Industry-Specific Needs


In today's highly competitive e-commerce landscape, choosing the right platform is crucial for businesses of all sizes. Square and Shopify are two renowned e-commerce platforms that offer comprehensive solutions. This report aims to provide a detailed comparison of Square and Shopify, focusing on their pricing structures, features, ease of use, scalability, integrations, customer support, and industry-specific needs. By examining the key differences and advantages of each platform, businesses can make an informed decision about which one best suits their individual needs.



  • Square offers a variety of pricing options for different business needs:
  • Square Stand iPad POS or Square Stand Mount: $149 (excluding iPad)
  • Square Terminal mobile card reader with built-in printer: $299
  • Square Register two-screen system: $799
  • All systems include free POS software.
  • Square's pricing is based on individual hardware options, allowing businesses to choose the most suitable configuration for their needs.


  • Shopify offers a range of pricing plans based on business requirements:
  • Shopify Basic: $29 per month
  • Regular Shopify: $79 per month
  • Shopify Advanced: $299 per month
  • Shopify Plus: $2,000 per month
  • Shopify's pricing includes e-commerce and POS features, making it a more comprehensive solution.

Features and Capabilities


  • Square offers a comprehensive set of features for both online and in-person sales:
  • Reader for magstripe: Connects to a smartphone via headphone jack or Lightning port for magstripe credit card swiping.
  • Reader for contactless and chip: Accepts chipped credit cards, contactless payments, and digital wallets, connecting to a smart device via Bluetooth.
  • Square Stand: Allows businesses to accept all types of credit cards, scan QR codes with the Square Cash App, and swivel the screen for customer use. Can be mounted onto a counter.
  • Square Terminal: A handheld device that accepts all credit cards and digital wallets, prints receipts, and can connect to a tablet for a second screen.
  • Square Register: A two-screen system that accepts all payment types, including QR codes with the Cash App. Can be mounted onto a countertop, but does not print receipts or scan barcodes independently.


  • Shopify primarily focuses on e-commerce capabilities and provides the following features:
  • Shopify POS Lite: Adds the "Buy" button to a website, accepts credit card and digital wallet payments in person and on the go, creates invoices, views financial reports, creates customer profiles, manages limited inventory for orders and products, issues gift cards, splits customer bills, and creates customer discounts.
  • Higher-priced plans offer additional features, including scheduling local pickup and delivery, creating purchase orders, receiving low stock alerts, running inventory analysis and detailed reports, requiring manager approvals, creating custom-printed receipts, and running daily sales reports.

Ease of Use


  • Square emphasizes simplicity and user-friendliness, making it suitable for businesses starting out or those with limited technical expertise.
  • The Square interface is intuitive and easy to navigate, allowing merchants to quickly set up their accounts and start processing payments.


  • Shopify offers a more comprehensive platform with a wider range of features, making it slightly more complex than Square.
  • While it provides more customization options, it may require some additional time and effort to set up and fully utilize its capabilities.



  • Square's hardware options provide scalability, allowing businesses to start with a basic setup and upgrade to more advanced systems as they grow.
  • Square can accommodate businesses of various sizes, from small, pop-up shops to larger retail establishments.


  • Shopify's primary focus on e-commerce makes it highly scalable for online businesses.
  • It provides the flexibility to handle small inventories and expand as the business grows, supporting both small startups and large enterprises.



  • Square offers integrations with a variety of popular business tools, providing businesses with flexibility and compatibility.
  • It is compatible with platforms such as Wix, Web.com, and Squarespace, allowing seamless integration with existing websites and online stores.


  • Shopify also integrates with various third-party apps, allowing businesses to optimize their operations and enhance the customer experience.
  • Notably, Shopify offers a native integration with SkuIQ to connect with Square's POS, enabling automatic inventory syncing between Square and Shopify.

Customer Support


  • Square provides customer support through various channels, including live phone support, email, and a comprehensive online knowledge base.
  • Square's customer support team is known for its responsiveness and willingness to assist merchants in resolving any issues or questions they may have.


  • Shopify offers 24/7 customer support through email, chat, and phone.
  • The Shopify Help Center provides a wealth of resources, including guides, tutorials, and community forums, to help merchants navigate the platform effectively.

Industry-Specific Needs


  • Square is well-suited for businesses requiring robust POS features and credit card reader options, with less emphasis on building an online store.
  • It caters well to businesses in the food and beverage industry, retail, and services that frequently process in-person transactions.


  • Shopify is recommended for businesses prioritizing e-commerce sales and seeking scalability, with the option to add more features as their business grows.
  • It caters to industries ranging from fashion and beauty to electronics and home goods, providing a comprehensive e-commerce solution.


After a comprehensive comparison, it is evident that both Square and Shopify offer feature-rich e-commerce platforms with distinct strengths. Square excels in in-person selling, offering a variety of hardware options and robust POS features suited for businesses in the food and beverage, retail, and services industries. On the other hand, Shopify shines in e-commerce capabilities, providing a comprehensive online store solution with scalability and a wide range of industry-specific features.

When choosing between Square and Shopify, businesses should carefully consider their specific needs, such as the focus on in-person or online sales, industry requirements, ease of use, pricing structure, scalability, and integrations. By aligning these factors with their business objectives, entrepreneurs can make an informed decision that optimizes their e-commerce operations and drives growth.

Disclaimer: The information provided in this report is based on available sources at the time of writing. Business owners are advised to conduct their own research and consult the respective companies for the most up-to-date and accurate information.

APA Format Reference:

Forbes Advisor. (n.d.). A Comprehensive Comparison of Square and Shopify POS Systems for Small Businesses. Retrieved November 07, 2023, from https://www.nerdwallet.com/article/small-business/square-vs-shopify-which-is-right-for-your-business.

Merchant Maverick. (n.d.). A Comprehensive Look at Square vs. Shopify: Choosing the Right E-commerce Platform in 2023. Retrieved November 07, 2023, from https://www.forbes.com/advisor/business/software/square-vs-shopify.

NerdWallet. (n.d.). A Comprehensive Comparison of Shopify vs. Square: In-Depth Analysis for Informed Decision Making. Retrieved November 07, 2023, from https://www.merchantmaverick.com/shopify-vs-square.


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