Research_report Report for bigcommerce vs shopify

BigCommerce vs Shopify: A Comprehensive Comparison for Building Online Stores

  1. Introduction
  2. 1. Pricing
  3. 2. Features and Customization Options
  4. 3. Scalability
  5. 4. SEO Capabilities
  6. 5. Security
  7. 6. Customer Support
  8. Conclusion


Selecting the right e-commerce platform is crucial for establishing a successful online store. Two popular platforms, BigCommerce and Shopify, offer powerful features and cater to different business needs. In this report, we will compare BigCommerce and Shopify based on their pricing, features, customization options, scalability, SEO capabilities, security, customer support, and overall suitability for building online stores. By examining the facts and figures, readers will gain a comprehensive understanding of the two platforms and be better equipped to make an informed decision for their e-commerce business.

1. Pricing

When comparing the pricing plans of BigCommerce and Shopify, it is important to consider the specific needs and budget of your business. BigCommerce offers a range of pricing plans starting from $29.95 per month, with options for scaling based on business growth. Shopify's basic plan starts at $29 per month, but additional transaction fees of up to 2% per sale may apply for merchants not using Shopify Payments. Both platforms offer higher-tier plans with more features and advanced functionalities.

2. Features and Customization Options

Both BigCommerce and Shopify provide a wide range of features to help businesses build and manage their online stores effectively. BigCommerce offers extensive built-in tools that include advanced checkout options, multi-channel selling capabilities, and inventory management. On the other hand, Shopify relies heavily on its app store, which offers over 8,000 paid and free third-party apps for customization purposes. While BigCommerce's built-in tools offer convenience and reliability, Shopify's app store provides flexibility and customization options.

3. Scalability

Scalability is a crucial factor for businesses that aim to grow and expand their online presence. BigCommerce is designed to scale with businesses of all sizes, supporting up to 600 SKUs per product and 250 options. Shopify, on the other hand, has API call limits and allows a maximum of 100 SKUs per product with only three options per product. Business owners should consider their growth expectations and inventory management needs when choosing between the two platforms.

4. SEO Capabilities

Search Engine Optimization (SEO) is essential for improving visibility and driving organic traffic to an online store. BigCommerce offers fully customizable, optimized URLs, access to edit robot.txt, and a content delivery network (CDN) out-of-the-box. Shopify, while providing some SEO features, relies on the use of third-party apps for similar functionality. Business owners should assess the importance of SEO and the level of control they desire over their website's optimization when choosing an e-commerce platform.

5. Security

Ensuring the security of customer data and transactions is of utmost importance for any online store. Both BigCommerce and Shopify are PCI DSS 3.2 certified at Level 1, providing protection against data theft and fraud. BigCommerce's automatic updates and maintenance ensure users are always on the latest version of their platform, while Shopify may require certified developers for updates. Business owners should evaluate their security requirements and the technical expertise available to them when considering these platforms.

6. Customer Support

Reliable customer support is crucial for resolving issues promptly and ensuring a smooth operation for an online store. Both BigCommerce and Shopify offer 24/7 customer support through multiple channels. BigCommerce boasts fast, US-based support with short wait times and high issue resolution rates, ensuring a high level of customer satisfaction. Shopify also provides comprehensive customer support, ensuring business owners have access to assistance whenever they need it.


In conclusion, both BigCommerce and Shopify offer robust e-commerce platforms with features and capabilities that cater to different business needs. BigCommerce provides out-of-the-box functionality, lower total cost of ownership, scalability, strong SEO capabilities, enhanced security, and excellent customer support. On the other hand, Shopify offers a vast app store for customization, unlimited sales potential, extensive inventory management options, and a powerful in-house point-of-sale system. Business owners should consider their specific requirements, growth expectations, budget, and technical expertise available to make an informed decision between BigCommerce and Shopify.

Additional Sources:

APA Format Sources:

Forbes. (n.d.). A Comprehensive Comparison of Shopify and BigCommerce for Building Online Stores. Retrieved from

BigCommerce. (n.d.). BigCommerce vs Shopify: A Comprehensive Comparison of Ecommerce Platforms. Retrieved from

NerdWallet. (n.d.). BigCommerce vs. Shopify: A Comprehensive Comparison for E-Commerce Business Owners. Retrieved from


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