Research_report Report for bigcommerce vs shopify


  1. 1. Pricing
  2. 2. Features and Customization Options
  3. 3. User-Friendliness and Ease of Use
  4. 4. Scalability and Growth Potential
  5. 5. SEO Capabilities and Marketing Tools
  6. 6. Security and Compliance
  7. 7. Customer Support
  8. Conclusion

Selecting the right e-commerce platform is crucial for the success of any online store. Two popular options in the market are BigCommerce and Shopify. In this comprehensive report, we will compare BigCommerce and Shopify based on various factors such as pricing, features, user-friendliness, customization options, scalability, SEO capabilities, security, customer support, and market performance. By analyzing these aspects, we aim to provide an informed guide for business owners to make an educated decision regarding which platform best suits their e-commerce needs.

1. Pricing

Pricing is a fundamental aspect to consider when choosing an e-commerce platform. Both BigCommerce and Shopify offer different pricing plans tailored to suit various business sizes and needs.


  • BigCommerce offers multiple pricing plans starting with the Standard plan at $29.95 per month when billed annually.
  • The Plus plan, suitable for growing businesses, is priced at $79.95 per month.
  • BigCommerce also has the Pro and Enterprise plans, which are designed for larger enterprises with more extensive requirements. Pricing for these plans is available upon request.


  • Shopify's pricing starts with the Basic plan at $29 per month.
  • The Shopify plan, priced at $79 per month, provides additional features and benefits.
  • Advanced Shopify, at $299 per month, offers even more advanced features for high-volume businesses.

It's important to note that both platforms charge transaction fees for external payment gateways, which range from 2.9% + 30 cents to 2.2% + 30 cents, depending on the pricing plan. However, Shopify has the advantage of its proprietary payment gateway, Shopify Payments, which allows users to avoid transaction fees if they use it as their payment provider.

2. Features and Customization Options

Having robust features and customization options is essential for businesses to tailor their online stores to their specific needs.


  • BigCommerce provides a wide range of built-in features, including advanced SEO tools, mobile optimization, multi-channel selling, abandoned cart recovery, and comprehensive inventory management.
  • The platform also offers customizable themes and drag-and-drop editing tools, making it easy for users to create visually appealing and personalized online stores.
  • BigCommerce's APIs and webhooks allow for seamless integrations with third-party apps and services.


  • Similar to BigCommerce, Shopify offers a range of features such as inventory management, mobile optimization, multi-channel selling, and abandoned cart recovery.
  • Shopify's App Store, with over 6,000 apps, provides users with additional functionalities and customization options, allowing them to enhance their online stores.
  • The platform's easy-to-use Shopify Theme Store offers a variety of professionally designed themes that can be customized to match a brand's aesthetic.

3. User-Friendliness and Ease of Use

For e-commerce platforms, user-friendliness and ease of use play a crucial role, especially for beginners or business owners with limited technical expertise.


  • BigCommerce has a slightly steeper learning curve compared to Shopify due to its expansive feature set.
  • However, once users become familiar with the platform, they can take advantage of its robust tools and customization options to create a highly tailored online store.


  • Shopify is renowned for its user-friendly interface, making it an excellent choice for beginners.
  • The platform offers an intuitive dashboard and a drag-and-drop editor, simplifying the store-building process and requiring minimal technical expertise.

It's worth mentioning that both platforms offer extensive documentation, tutorials, and dedicated support to help users navigate their respective platforms.

4. Scalability and Growth Potential

When choosing an e-commerce platform, scalability and growth potential are crucial considerations, especially for businesses planning to expand their operations.


  • BigCommerce is designed to support businesses of all sizes, from smaller ventures to enterprise-level operations.
  • The platform offers unlimited staff accounts across all pricing plans, allowing for easy collaboration and growth.
  • BigCommerce's built-in features, such as multi-channel selling and global payment options, help businesses expand their reach and operate on a global scale.


  • Shopify is known for its scalability, catering to businesses at various stages of growth.
  • The platform offers a range of plans suited to accommodate businesses of different sizes, and its App Store provides additional functionalities for scaling operations.
  • Shopify's infrastructure can handle high-volume traffic and sales, ensuring a smooth customer experience even during peak times.

5. SEO Capabilities and Marketing Tools

Having strong SEO capabilities and integrated marketing tools is crucial for driving organic traffic and facilitating marketing efforts.


  • BigCommerce offers robust built-in SEO features, including customizable page titles, URLs, meta tags, and automatic sitemaps.
  • The platform also integrates with popular marketing tools, such as Google Shopping, Mailchimp, and Facebook Ads, allowing businesses to expand their reach and increase conversions.


  • Shopify provides basic SEO features such as customizable meta tags, image alt tags, and URL optimization.
  • It also offers seamless integrations with popular marketing tools like Google Ads, Facebook Ads, and Mailchimp.

Both platforms allow businesses to integrate third-party analytics tools and track key metrics to measure their marketing and SEO performance.

6. Security and Compliance

E-commerce platforms must prioritize security and compliance to protect sensitive customer information and build trust among their user base.


  • BigCommerce ensures secure transactions by being PCI DSS certified, providing protection against data theft and fraud.
  • The platform also helps businesses comply with GDPR and CCPA regulations through built-in features and compliance assistance.


  • Like BigCommerce, Shopify is also PCI DSS certified, ensuring the security of customer data during transactions.
  • The platform offers additional security features, including SSL certificates and two-factor authentication, to enhance store security.

Regular security updates and SSL encryption are standard practices for both platforms, mitigating the risk of data breaches.

7. Customer Support

Efficient and reliable customer support is crucial for e-commerce businesses, particularly when technical issues arise or assistance is needed.


  • BigCommerce prides itself on its customer support. It offers 24/7 live chat, phone, and email support to address any queries or issues promptly.
  • Additionally, the platform has a robust knowledge base and community forum, providing users with a wealth of resources and helpful insights.


  • Shopify also provides 24/7 customer support through multiple channels, including live chat, phone, and email support.
  • The platform offers extensive documentation and a dedicated help center to assist users in navigating the platform.

Both platforms have reputable customer support teams that consistently receive positive feedback for their responsiveness and knowledge.


Choosing between BigCommerce and Shopify depends on various factors and specific business needs. BigCommerce stands out with its robust built-in features, customization options, and scalability. It offers a comprehensive suite of tools and unlimited staff accounts, making it well-suited for businesses of all sizes. On the other hand, Shopify's user-friendliness, extensive app store, and seamless integration capabilities make it an ideal choice for beginners and those looking for flexibility and customization options.

Ultimately, businesses must assess their priorities, budget, growth potential, and specific requirements to determine which platform aligns best with their e-commerce objectives.

Disclaimer: The information provided in this report is based on the sources mentioned below. It is accurate as of November 06, 2023. Business owners are advised to visit the respective platforms' websites to gather the most up-to-date and relevant information.


APA Format:

Forbes. (n.d.). A Comprehensive Comparison of Shopify and BigCommerce for Building Online Stores. Retrieved from

BigCommerce. (n.d.). BigCommerce vs Shopify: A Comprehensive Comparison of Ecommerce Platforms. Retrieved from

NerdWallet. (n.d.). BigCommerce vs. Shopify: A Comprehensive Comparison for E-Commerce Business Owners. Retrieved from


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