The Kitchen Center creates a range of cabinetry, which, is not just limited to kitchens. They specialize in a range of cabinetry and joinery products and create spaces for new homes or assist you with your renovation in your existing home.
Kitchen Center is a big believer in customization and used personalized product recommendations from HulkApps across multiple site pages, as well as pop-ups on a seasonal basis. With a company constantly looking for ways to evolve and offer the best customer experience, the eCommerce team at the Kitchen Center wanted to ensure that any design strategy was rigorously A/B tested and optimized.
Historically, however, the team had been held back from doing as much testing as they'd wished. Most A / B testing tools were too complex to implement, required development work, or were not designed for the specific needs of eCommerce marketers. In addition, the team had concerns about testing variants of various approaches that ended up turning them into poorly exposed to revenue risk.
When they were first introduced to the new A / B Testing and Optimization service provided by HulkApps, the Kitchen Center team knew the first thing they wanted to test was a different strategy on some of their highest-traffic category pages. They decided to test out custom recommendations based on brand and product affinity versus the experience of the status quo.
The results were that a 15 percent increase in conversion rate and an 8 percent boost in revenue per visitor was given by the new recommendation strategy. Such important and useful results — along with the fact that the test was so easy to set up — inspired the team to start preparing for additional tests immediately.
Once statistical significance is shown, HulkApps' Continuous Optimization service, which adjusts more traffic to winning variations, was empowered for this test at the start. The algorithm detected a potential winning variation within the 2nd week of the test and started automatically allocating more traffic to it to minimize any negative impact the test might have on revenue.
In the backIn the background this happened seamlessly, freeing the Kitchen Center's eCommerce team from constantly having to check on the test.
" The HulkApps A / B Testing and Optimization service enabled our team to quickly test various customization strategies and to learn valuable insights. We saw a 15 percent conversion uplift on a single test-setting up and deploying was incredibly easy. The service switched most of the traffic to the winning variation which frees us from constant monitoring of test results"