In the early stages of establishing your business, it can be challenging to know where to begin. If you want your ecommerce store to be a success, you'll need to attract the right customers to increase your brand's awareness. The major challenge is determining the best ecommerce marketing channels for your business. How do you decide where to concentrate your attention then?That's where we come in to help!Before going into more detail about top marketing channels, we'll go through the basics so you can get your marketing off to a good start and guarantee that your ecommerce store receives a continuous flow of high-quality traffic.What is a marketing channel?A marketing channel is made up of people, groups, and activities that make it possible for consumers to get goods and services. It transfers ownership of goods from where they are made to where they are used. Your choice of marketing channels contributes to the entire marketing plan for your company. Most channels that we will mention are classified as digital marketing, which enables ecommerce businesses to reach people who are surfing the web. Other channels, such as those that conduct live events or distribute direct mail, try to connect with people in person.Take a look at the best marketing channels out there:SEO Marketing Email Marketing Social Media MarketingPaid Ads Marketing Content MarketingAffiliate MarketingPartner MarketingEvent MarketingSearch Engine Optimization (SEO)It is the process of optimizing your website to be more visible when people search for items and services linked to your business. The higher your website appears in a page's search results, the more visitors you will attract. The beauty of utilizing SEO as a marketing channel is that it generates a more stable revenue stream due to the traffic goal. For better SEO performance, it is also essential to start content optimization, and it can be done through profound keyword research and using eye-catching stock images in your published content.The benefits of using SEO:Saves you money A better ROI score It makes your website’s navigation easierIt brings additional visitors to your site You become more credible and trustworthyYou remain competitiveYou have the opportunity to expand your businessYou will have a greater website presence Email MarketingEmail marketing is interacting with customers by email to increase brand recognition, customer loyalty, and enhance marketing activities. This enables you to reach your current and past clients with the goal of boosting brand loyalty and making email marketing a reasonably inexpensive digital marketing channel with the potential for a significant impact. The following are examples of typical email marketing:Email newsletters informing subscribers of future activities at a museum, theater, new products, or concert venueEmails offering deals during special occasions, like Thanksgiving or the Fourth of July Transaction emails that offer a discount on a future purchase after a customer has completed a transactionThe benefits of using email marketing:Low expenses Target an audience that is already interested Send specialized messages Drive income Simple to start up Reach people all over the worldQuick effectSocial Media MarketingSocial media marketing refers to distributing material across social media platforms such as Instagram, TikTok, and Facebook. When you post content on your own social media networks, you are engaging in organic marketing because you are not paying for views of that content. Using social media to promote your business and establish connections with potential customers is a terrific method to increase brand awareness.The benefits of using social media:Enhance your brand awarenessMore incoming visitors Enhanced search engine rankIncreased conversion ratesEnhanced client satisfactionStronger brand loyaltyBrand trustPaid AdsPaying for ads on social media sites like Instagram, Facebook, or TikTok can help your business grow by sending a steady stream of people to your website. But paid ads, also called display ads, have their own risks. In the past few years, paid advertising costs have gone through the roof. Also, paid YouTube ads allow you to reach a huge following while only spending money on clicks from genuinely interested users. You will find a lot of potential consumers as YouTube viewing continues to increase.The benefits of using paid ads:Boost your reachTarget more effectivelyEnhance brand awarenessBoost your content marketingRecognize the trends in the marketContent MarketingContent marketing can aid in generating leads, increasing revenue, and expanding your organization. It is a well-established method for increasing interest in a business and its products/services by providing entertaining and informative material to customers.By ensuring that each content asset, whether a blog post, email, article, image, video, or another format, reaches the most appropriate audience, content marketing is a great method which is relatively inexpensive, so maximizing ROI can be easily achievable.The benefits of using content marketing:Improved search engine visibilityIncreased domain authorityIncreasing social trafficGreater potential for conversionEnhanced brand recognitionAffiliate MarketingAffiliate marketing is a marketing channel where individuals can make money through commission when they promote a good or service on their website.You first need to find an influencer with an appropriate audience for your product or service. Let’s say that you are in the business of selling gaming equipment. In this situation, a YouTuber must mention your products in his videos in exchange for a cut of the proceeds from any sales that result from his promotion.The benefits of using affiliate marketing:Low startup costsLow riskA specific stream of customersFlexibility High Return on Investment (ROI)Increased competitivenessPartnership MarketingA partnership marketing campaign aims to attract new customers from another company's clientele. In the case of online retailers, this might take the form of product collaborations, in which the two companies work together to develop and launch a new product, which they then sell under their brands. It might be a brand or an individual whose followers are similar to your own.The benefits of using partnership marketing:Increases a company's exposure to potential customersBoosts the awareness of a brandSaves money Helps in attracting new clients in new market segments Improve connections with your customersThe image below is an example of a collaboration between Greggs and Primark. Greggs, a popular bakery in the UK, worked with Primark to create its first clothing line in its 83-year history.Event MarketingGetting your goods in front of clients in person, whether at a farmers' market, craft fair, trade exhibition, or other events, can benefit your company's development. Get instantaneous responses; see what kinds of marketing messages resonate with your audience, and zero in on your strategy. Many people find that attending events towards the beginning of a business's life cycle is the most beneficial.The benefits of using event marketing:Brand exposure Customer interactionReceiving feedback from customersNew connectionsReach a targeted audienceFinal ThoughtsWith that, you now have an understanding of the top 8 marketing channels that will help your business in 2022. There are many more options available than the ones shown above, and it is unnecessary to use every marketing channel. Evaluate each channel you might be interested in and see which ones will make up the best marketing mix.The primary objective is to invest more resources towards marketing channels with the highest ROI.If you are interested in seeing which brands are doing amazing in 2022, make sure to check out our blog - Best Ecommerce Brands to Watch in 2022. :)