Search engines give preferential treatment in search results to websites that display certain technical characteristics — for example, a secure connection, a responsive design or a fast loading time — and technical SEO is the work you need to do to ensure your website does so.
Below you’ll find a checklist of important steps you can take to ensure your technical SEO is up to scratch.
Secure Sockets Layer – SSL – may be a security technology that makes an encrypted link between a web server and a browser. You can spot a site utilizing SSL fairly easily: the site URL begins with ‘https://’ instead of ‘http://.’
In 2014 Google announced that they wanted to see ‘HTTPS everywhere’, which secure HTTPS websites were planning to be given preference over non-secure ones in search results.
Ensure your site is mobile-friendly
A ‘responsive’ site design adjusts itself automatically so that it can be navigated and read easily on any device.
Google is clear about the truth that having a responsive site is considered an awfully significant ranking signal by its algorithms. And, with the presentation of Google’s ‘mobile-first’ approach to indexing content, a responsive site is presently more critical than ever.
Speed your site up
Search engines prefer sites that load quickly: page speed is considered an important ranking signal.
Add structured data markup to your website
Structured data markup is code that you include to your site to help search engines better understand the content on it. This information can help search engines list your site more viably and give more relevant results.
It’s quite challenging to cover all the technical aspects of your site because hundreds of issues may need fixing.
However, there are some areas that are extremely beneficial if they get right. If you decide to evaluate your site yourself, you should review the major elements. On the other hand, you may also prefer to outsource your technical SEO audit who can give you an advanced audit report that includes almost everything:
- Potential issues and threats cleanup
- Compare keyword rankings
- Crawl website and analyse report
Hence, you’ve heard it right, the backbone is technical SEO!