When you’re arguing with your friends about a piece of trivia, trying to find the best place for a meal out, or researching a software product you’re considering, where’s the first place you turn? Google, right?
Curiosity flourished and we wanted to put it simply into words that SEO is what works if you want your site to get on to the top of search results.
If you’re not sure why this matters, just think about how you normally find the information you need during your everyday life.
What would you do if you needed to replace your TV and weren’t sure which model to buy?
Where would you look if you were on vacation and needed to find a restaurant for dinner?
How would you go about researching your options for learning a new language?
If you’re like most people, you’d reach for your smartphone or sit down at your computer and type a simple phrase into Google.
You’d search “best 55 inch tv,” “restaurants near me,” or “how to learn Spanish.” Then, you’d scroll through the results and click the one that seemed best suited to your needs.
These results are based on what Google thinks will be the most helpful information to you, based on the keywords you entered.
But in many cases, the sites you see ranking on the first page didn’t get there by accident. They used SEO to help Google understand what their content is about.
They also likely did extensive research to determine how users like you phrase your searches for specific topics so that they could optimize their page accordingly.
And if you want your target audience to find your site, you need to do the same.
But if you’re not convinced, keep reading to learn five of the biggest benefits of optimizing your site for search.
- SEO targets quality traffic
- You don’t need to pay for ads in SEO
- SEO gets more clicks than PPC
- SEO helps PR
- You can move ahead of the competition
I know search optimization is far from sexy. But trust me, the results of a good campaign are definitely appealing.
Don’t want to go through all the hassles? Need not to worry, our SEO experts are at your service, opt-in for our Shopify SEO Monthly Management Service package and leave all your hassles on us!