With so much going on this year, particularly with Shopify merchants smashing records with $2.9 billion in sales, a 21% increase in sales from the previous year 2020, prepare your business to retarget your clients and develop stronger connections.. 

In the spirit of getting your store holiday-ready, we have outlined the most strategic way to deliver personalization while nudging the customers - Setup  Facebook Pixel on Shopify.

Understanding the Facebook pixel is a must if you use Facebook or Instagram ads. Apart from advertising to your past store visitors about their actions, you can also use the Facebook Pixel to track their behavior when they return and retarget accordingly.

While adding Facebook Pixel to Shopify is a code snippet, the accurate setup of Facebook’s Pixel Shopify is essential to collect valuable data. Use this walkthrough to learn more about how to create a pixel, different ways to use a pixel, and about the Hulkapps Shopify support experts to improve conversions and drive ROI for your ads. 

Optimization of Ads directly impacts the way your store drives profits. Although Facebook Ads offers a significant number of advanced tracking features, you need Facebook pixel to access and assess them properly. Besides strengthening your Facebook ads, add Facebook Pixel to Shopify to run highly targeted, optimized campaigns.

1. What is Facebook Pixel to Shopify?

The Facebook Pixel Shopify integration is a bit of code that will track your store visitors' actions and refine your Facebook ads to build more targeted audiences.

The formal events you can track with the Shopify Facebook Pixel piece of code:

  • Add Payment Info
  • Add to Cart
  • Complete Registration
  • Initiate checkout
  • View Content and more

With these pixel events, you can unlock robust ad solutions and target the right people, plus

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  • Build Custom audiences – With the setup of Facebook Pixel on Shopify, you can leverage the automatic creation of Custom Audiences based on your visitor's actions and build an effective remarketing within the audience network.
  • Optimize conversions and value: Drive more efficient return-on-ad-spend, and measure your campaign by adding Facebook Pixel to Shopify. With the conversion optimization feature of the Pixel, you can target audiences that are likely to convert. You can target the audience that maximizes purchase value with the value optimization feature.
  • Gather data-driven reports: With many actions captured with Facebook Pixel Shopify events,
    • Learn about the way your audiences move around your store with Ads manager reporting
    • Determine whether your campaign successfully drove your desired outcome with Conversion Lift randomized tests and groups.
    • And get the complete picture of your marketing performance with Facebook Attribution, people-based insights.
  • Initiate checkout
  • View Content and more

2. Why do you need to install Facebook Pixel on Shopify?

With a whole host of analytics collected from consumers, the Facebook Pixel integration supports you in improving your store's marketing capabilities. Plus, by adding Facebook Pixel to Shopify, merchants like you can capture better sales opportunities from Facebook ads and enhance brand presence.

Facebook Pixel Shopify integration is an advantageous way for marketers to remind your store visitors about the choices and actions they leave in various shopping carts across the web.

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Not only the pixel integration helps you understand the visitor behavior in your store and retarget them, but you can nudge your customer with some special offers who visit specific pages or take a specific action. The Shopify Facebook pixel integration is useful for conversion tracking.

Another useful pixel for your store: Shopify LiveIntent marketing pixel

When you implement Shopify LiveIntent marketing pixel, it starts recording highly valuable customer behavior data, such as every click from a product listing page, every view of the products, cart view, and the purchase choice of your every customer. It evaluates your customer behavior data in your store so precisely that you can easily re-target the customer with smart selling opportunities.

Now that you know the importance of Facebook pixel, it's time to know how to add Facebook Pixel to Shopify in the right manner so that your online store doesn't have duplicate or incorrect data in your reports.

3. How to set up and create Facebook Pixel Shopify?

Before you create your Facebook pixel and put it to work on your website, here are three things to know about how Pixel works:

  1. Firing
  2. Tracking
  3. Optimizing

Unless a pixel "fires," the other two functions aren't useful. For example, I recently spotted some unique cute handbags, and I swiped up and added the product. Then I got distracted with real-life work and put down my phone.

The next time I opened up Facebook, the brand Ad popped up in Facebook Stories. And, sure enough, the next time I headed to Instagram, it did pop up, nudging my inner conscience to purchase despite being a month-end. This means the Facebook Pixel Shopify was fired, tracked, and optimized so that the retargeting is worth the shot.

While installing Facebook Pixel on Shopify has its advantages; here are the ways you can add Facebook Pixel to Shopify:

  • Shopify integration
  • HTML Code
  • Connect with HulkApps Shopify experts
  • 1. Steps to install via Shopify integration:

    1. Connect your store to Facebook Sales channels.
    2. In the settings, click on Enable data- sharing toggle of Customer data sharing section.
    3. Next, select the Standard, Enhance, or maximum option in the Choose data sharing level section.
    4. Later, select the Pixel from the list or create a new one.
    5. And to finish the setup, click on Confirm.

    If you want any support, do connect with HulkApps. Also, connecting with HulkApps to add the Facebook pixel to Shopify will ease your efforts, lower your chances of a mistake. When you connect with HulkApps Facebook Pixel Shopify Set up experts, you can carve out well-crafted marketing strategies to entice your customers.

  • 2. Steps to install via Facebook:

    1. Firstly, go to your Facebook Events manager.
    2. Select the required Pixel and Click Continue Pixel Setup.
    3. Next, choose Install code manually and copy the code.
    4. Place the code in the middle of the header code of your Shopify store. And that's it.

4. Benefits of HulkApps Shopify Facebook Pixel Integration support:

With transparency and a dedicated project manager assigned to work your requirements, you can easily add the Facebook pixel to Shopify. You can always connect with our team for any additional customization apart from the listed.

What's included
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    Install & setup Base tracking pixel
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    Conversion tracking on Shopify checkout
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    Basic and Custom events tracking
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    Creating triggers using Google Tag Manager
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    Verification of pixel functions
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    Test screenshots
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    Fix double-counting Facebook Pixel error
What's not included
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    Recharge conversions
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    Setup website in Google Tag Manager
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    Debugging errors of existing pixels
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    Set up Facebook Ads Manager Account
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    FTP server configuration
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    The transition from a Custom Audience pixel to a Facebook pixel

5. More about Shopify Facebook Pixel integration support:

Well, the answer to how to add your Facebook pixel to your Shopify store might sound a little complex. Still, when adding a Facebook pixel to Shopify with HulkApps support, you can collect appropriate data that can assist you in tracking, optimizing, and building audiences for future ads. Furthermore, remarketing is made easier.

This permits you to move forward with your Facebook advertising conversion rate and get way better ROI. Facebook's tracking pixel is most commonly utilized to:

  • Boost a product
  • Increase conversions rate
  • Get some organic traffics to your store

Tracking direct conversions isn't the only benefit of the Facebook tracking pixel. We love the pixel for its ability to actualize retargeting to users over devices. You'll utilize the pixel to retarget users who went to specific pages or completed particular activities on your page.

Having Facebook pixel integrated is not necessarily required if you plan to run Facebook ads; you can introduce the Facebook pixel now as it'll begin collecting information. Therein, when you get started with Facebook Ads, you don't need to experiment or try and wait for the data to optimize; you can be all set to kick it on high notes while creating your first Facebook advertisement.

6. Creating better dynamic Ads with Facebook Pixel Shopify

Apart from supporting you to help create effective creative Facebook Ads, the Facebook Pixel can support merchants like you to run dynamic ads. Dynamic ads are also referred to as catalog sales in your ad account, automatically showing products from your catalog based on your target audience.

Dynamic Ads are an effective feature, especially handling a large catalog store. Creating individual ads based on specific pages visited, and actions are inefficient.

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By creating dynamic ad templates, you can let your potential customer see Ads depending on their behavior. For example, when 9Five, a luxury eyewear retailer, wanted to increase global sales and reach new customers, they used the Facebook Pixel Shopify to build a custom audience and then target a dynamic ad based on customers' actions. The set dynamic ads were so that the company website and ad copy changed based on different locations and promotions.

With such set up using Facebook Pixel Shopify, 9Five runs an ongoing campaign that nearly achieves:

  • 3.8x return on ad spend,
  • 2.6X better than previous years and
  • Save upto 40% on the cost per acquisition

Note: The 9Five case study is referred from the Shopify Facebook Pixel blog.

Having a Facebook Pixel Shopify setup will help you improve your targeting, expand your customer base, and gain more conversions. Both Facebook and Shopify provide you with interfaces that make it easy to install the Pixel properly.

7. Getting the most from the Facebook Pixel

While Shopify helps you construct an online presence, adding the Facebook Pixel Shopify snippet code will get the most out of your social media advertising dollars.

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With a deep understanding of how to add Facebook Pixel to Shopify for all kinds of stores, HulkApps Shopify experts have assisted many Shopify merchants in achieving significant sales growth by building experiences that customers won't forget. So, be the next successful smart Shopify Store with HulkApps Facebook Pixel Shopify integration service.