How to Start and Grow Your Online Sticker Business Using Shopify

Table of Contents

  1. Introduction
  2. How to Design Stickers to Sell
  3. How to Sell Stickers Online
  4. Finding Sticker Inspiration
  5. Make Your Brand Sticky
  6. Making and Selling Stickers FAQ
  7. Conclusion

Introduction

Are you an artist or entrepreneur looking to turn your creativity into a profitable venture? Starting an online sticker business is an accessible and affordable way to make use of your artistic talents or entrepreneurial spirit. Stickers have become increasingly popular for personalizing everyday items, from water bottles to phone cases, offering a fun and affordable way for people to express themselves.

In this guide, we will walk you through the steps needed to design, print, and sell stickers online. By the end, you'll have a comprehensive understanding of the process and the tools available to help you grow your business effectively.

How to Design Stickers to Sell

1. Use Software to Create Stickers

The first step in creating stickers is designing them. Most stickers are made using illustration apps or graphic design software. Here are some popular tools:

  • Procreate: This app, designed for iOS tablets, allows for tactile drawing with the Apple Pencil. It includes features such as custom brushes and high-resolution file export.
  • Adobe Illustrator: A professional tool that offers extensive features for creating vector-based artwork. It’s great for adding text, applying effects, and exporting designs.
  • Canva: Ideal for beginners, Canva offers customizable templates tailored for making stickers. It also provides a printing service for ease of production.

Ensure your designs are high-resolution (at least 300 dpi) and saved in a CMYK file format to maintain color accuracy. If designing by hand, upload high-resolution scans of your artwork.

2. Choose a Sticker Finish

The choice of material and finish affects the look, feel, and durability of your stickers. Here are some common finishes:

  • Vinyl: Popular for its durability and weather resistance, suitable for items exposed to moisture.
  • Matte: Known for showcasing fine details without reflection, ideal for intricate designs.
  • Holographic and Prismatic: These offer a shifting rainbow-like effect or sparkles, making them eye-catching.
  • Mirrored: Reflective surfaces made from metallic or chrome materials for a unique look.
  • Clear: Transparent materials like clear vinyl or polyester, perfect for a seamless appearance on surfaces.

Choose the adhesive type based on your sticker's intended use—high-tack for rough surfaces and low-tack for removable decals. Always read reviews and test samples before committing.

3. Print Your Stickers

You have three main options for printing stickers: DIY at home, professional printing services, or using print-on-demand dropshipping companies.

Printing at Home

To print at home, you'll need adhesive sticker paper compatible with your printer (inkjet or laser). Use a cutting machine like Cricut or Silhouette for precise cutting.

Professional Sticker Printing

Services like StickerApp, Sticker Mule, and Sticker Giant offer professional printing, cutting, and shipping. This is ideal for high-volume orders but remember there's an upfront cost.

Dropshipping

Dropshipping services such as Printful or Printify handle the entire process from printing to shipping, allowing you to focus on design and marketing. However, this means less control over the production process.

4. Cut Your Stickers

Two main cutting techniques are:

  • Die Cut: Cut both the sticker and its backing to conform exactly to the shape of your design.
  • Kiss Cut: Only the top layer is cut, not the backing, keeping the sticker sheet intact.

Invest in a good cutting machine for precise shapes and efficient production.

How to Sell Stickers Online

1. Platforms to Sell Stickers

Create Your Own Online Store with Shopify

Creating your own store allows for branding and expanding your product range. Shopify offers tools to find a domain name, create a storefront, and use a leading checkout system. It also integrates with social media for marketing.

Sell on Etsy

Etsy is popular for crafters, offering a marketplace where you can list and sell your stickers. However, consider the competition and fees, which can cut into your profits.

Dropshipping Marketplaces

Platforms like Redbubble and Society6 handle printing and shipping, making it hassle-free. This option, however, offers lower profit margins.

2. Pricing Stickers

Stickers are typically priced between $2 to $7. Consider material costs, labor, and competitor pricing. Ensure your price covers all expenses and provides a healthy profit margin.

3. Marketing Stickers

Utilize social media platforms like Instagram, Facebook, and TikTok to showcase designs and engage with potential customers. Effective strategies include running ads, using influencer collaborations, and creating engaging content.

4. Shipping Stickers

Shipping stickers is straightforward. Use rigid mailers or reinforced envelopes to prevent bending. Fun and personalized packaging, such as handwritten thank you notes or branded tissue paper, can delight customers and build brand loyalty.

Finding Sticker Inspiration

To create a distinctive style, find inspiration from various sources. Study successful sticker businesses to understand trends and carve out a unique niche.

Make Your Brand Sticky

Develop a strong visual identity to make your brand memorable. Unique designs, consistent branding, and engaging packaging can help establish your stickers in the market.

Making and Selling Stickers FAQ

What are common sticker design challenges?

Common challenges include maintaining high resolution and color accuracy, choosing the right materials, and ensuring adhesive quality.

How do I make stickers with a Cricut?

Design your sticker, print it on adhesive paper, and use the Cricut machine’s software to set cut lines.

How do I make vinyl stickers?

Use professional printers or a sophisticated home setup (printer plus cutting machine) and choose high-quality vinyl paper.

How do I make stickers at home?

Design your sticker, print it on adhesive paper, and use a cutting machine for precise cutting.

Conclusion

Starting an online sticker business is accessible and affordable, especially with the right tools and platform like Shopify. From designing and printing to marketing and shipping, each step requires attention to detail and creativity. With persistence and proper planning, your sticker business can thrive, offering unique and personalized products that capture the imagination of your customers.