The Ultimate Guide on How to Show Discount Percentage in Shopify

Table of Contents

  1. Introduction
  2. Why Show Discount Percentages?
  3. How to Implement Discount Percentages on Shopify
  4. Best Practices
  5. Conclusion
  6. FAQ

Introduction

Did you know that displaying discount percentages on your Shopify store can significantly impact consumer buying behavior? It's a psychological trigger that can lead shoppers to feel they are getting more value for their money, thus leading to increased sales and customer satisfaction. In this comprehensive guide, we will walk you through the steps to effectively showcase discount percentages in your Shopify store, ensuring you leverage this powerful sales strategy to its full potential.

Why Show Discount Percentages?

Including discount percentages on your product pages not only informs your customers of the savings they can expect but also creates a sense of urgency and exclusivity around your offerings. This strategy encourages quicker decision-making, helping to boost conversion rates and drive more traffic to your products.

How to Implement Discount Percentages on Shopify

Step 1: Understanding Shopify's Liquid Code

Shopify's flexible platform allows you to customize every aspect of your ecommerce experience, including how you display discount percentages. This is done through Shopify's template language, Liquid, which interacts with your store's data to load dynamic content.

Step 2: Editing Liquid Files

To show discount percentages, you need to access your theme's Liquid files. Navigate to your Shopify admin panel, go to 'Online Store' > 'Themes,' and click on 'Edit code.' You'll be tweaking code in files such as product-template.liquid, card-product.liquid, or price.liquid, depending on your specific needs and your theme's structure.

Adding the Discount Percentage Logic

Within the appropriate Liquid file, insert a snippet of code that calculates the discount percentage. The logic should compare the product's original price to its sale price and display the resulting savings as a percentage. Here’s a simplified logic outline:

{% if product.compare_at_price > product.price %}
  <div class="discount-percentage">
    Save {{ product.compare_at_price | minus: product.price | times: 100.0 | divided_by: product.compare_at_price | round }}%
  </div>
{% endif %}

This code checks if a product's compare-at price (original price) is higher than its current price (sale price) and calculates the discount percentage based on the difference.

Step 3: Customizing the Display

After inserting the code, you might want to customize how and where the discount percentage appears on the product page or collection page. Consider factors like color, font size, and placement for maximum visibility and impact.

For a seamless brand experience, ensure that the style of the discount percentage badge complements your store's design. You can use CSS to customize these elements directly within your theme’s stylesheet (theme.scss.liquid or theme.css).

Best Practices

  • Test for Mobile Responsiveness: Ensure that the discount percentage displays correctly across different devices, especially mobile, where a significant portion of ecommerce traffic originates.
  • A/B Testing: Experiment with different placements and styles for your discount percentage to find what resonates best with your audience.
  • Clear Communication: Besides showing the discount percentage, consider displaying the actual savings in dollar amounts to provide clear value to your customers.

Conclusion

Displaying discount percentages is a proven way to engage customers and drive sales. By understanding Shopify's Liquid code and following the steps outlined in this guide, you can effectively showcase discount percentages in your store, adding another layer to your sales strategy.

FAQ

Can I display discount percentages without editing code?

Yes, there are Shopify apps available that can automatically add discount percentages to your products without the need to edit theme code manually.

How do I know if the discount percentage is displaying correctly?

Always preview changes in your theme before publishing and test the display on different devices to ensure the discount percentage is visible and accurate across all platforms.

Can showing discount percentages negatively impact my store?

If used excessively, discounts can potentially devalue your brand. Use discount percentages strategically during sales events, for clearance items, or as part of a loyalty program to maintain brand value.

Is it possible to show discount percentages on the cart page?

Yes, with additional customization, you can extend the logic to show savings on the cart page, enhancing the customer's checkout experience by reminding them of the value they’re getting.

By following this guide, you’re well-equipped to enhance your Shopify store with discount percentages, ultimately leading to happier customers and more successful sales campaigns.

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