Click Create Collection:

Here, you can give your collection a title and add a detailed description.

Choose Manual Collection:

Select 'Manual' as the collection type. This choice allows you to handpick the products you wish to include in the collection.

Search for and add the desired products to your collection. You can also set the sort order for how these products will be displayed.

Collection Image and SEO:

You have the option to add an image that represents your collection and edit the SEO settings to make your collection more visible in search results.

Once you've added all desired products and information, click 'Save' to create your collection.

Navigate to Create Collection:

As with a manual collection, start by navigating to the Shopify admin's Collections page and clicking on 'Create collection.'

Automated Collection Type:

Select 'Automated' as your collection type. This enables you to set conditions that products must meet to be included in the collection.

You can define up to 60 conditions based on product attributes such as tags, prices, or inventory stocks. Products that meet these conditions are automatically added to the collection.

Finalizing Your Collection:

After setting your conditions, you can also choose a collection image, edit SEO settings, and determine the sort order for products. Save your collection once complete.

Use Clear and Concise Titles:

Your collection titles should immediately convey what the collection is about, making it easy for customers to navigate.

Use high-quality images for your collections to attract attention and give a professional look to your store.

Optimize your collection pages for search engines by using relevant keywords in your titles and descriptions.

Consider Your Customers:

Always organize and present collections in a way that resonates with your target audience's preferences and shopping habits.

The Ultimate Guide: How to Add New Collection in Shopify

Introduction
What is a Shopify Collection?
Creating a Manual Collection
Creating an Automated Collection
Tips for An Effective Shopify Collection
Conclusion
FAQ Section

In the rapidly expanding world of eCommerce, creating an organized, easily navigable online store is crucial. It’s not just about having a wide range of products; it’s about how these products are presented to your potential customers. Shopify, a leading platform in the eCommerce space, offers a versatile feature known as 'collections' to help store owners categorize and display their products effectively. This blog will dive deep into how to add new collections in Shopify, ensuring your products are perfectly poised to catch the eye of your prospective buyers.

Introduction

Imagine walking into a vast, sprawling library with no signs, categories, or indexes. Finding the book you need would be a daunting, if not impossible, task. Online shopping can feel the same way for your customers if your products aren't well-organized. This is where Shopify collections come in, acting as the much-needed 'signs' and 'indexes' for your online store. With an estimated 1.92 billion global digital buyers in 2019, the ability to quickly find what they're looking for can significantly enhance their shopping experience, and in turn, your sales. In this comprehensive guide, we will explore everything you need to know about adding new collections in Shopify, detailing both manual and automated processes, and sharing tips to make your collections as effective as possible.

What is a Shopify Collection?

A Shopify collection is a grouping of products that share certain characteristics or themes. Collections can be used to categorize products in various ways, such as by type, purpose, season, or any other criteria you see fit. This not only helps customers find what they're looking for more efficiently but also allows you to showcase specific items, promote sales, or highlight new arrivals.

Creating a Manual Collection

Step by Step Guide:

Go to Products > Collections: Log in to your Shopify admin and navigate to the Collections page under the Products section.
Click Create Collection: Here, you can give your collection a title and add a detailed description.
Choose Manual Collection: Select 'Manual' as the collection type. This choice allows you to handpick the products you wish to include in the collection.
Add Products: Search for and add the desired products to your collection. You can also set the sort order for how these products will be displayed.
Collection Image and SEO: You have the option to add an image that represents your collection and edit the SEO settings to make your collection more visible in search results.
Save: Once you've added all desired products and information, click 'Save' to create your collection.

Creating a manual collection is ideal for curated selections or smaller, more specialized groupings of products.

Creating an Automated Collection

Automated collections use certain conditions to automatically include products that meet these criteria. This method is effective for larger inventories or when you want to save time on manual updates.

How to Set Up:

Navigate to Create Collection: As with a manual collection, start by navigating to the Shopify admin's Collections page and clicking on 'Create collection.'
Automated Collection Type: Select 'Automated' as your collection type. This enables you to set conditions that products must meet to be included in the collection.
Defining Conditions: You can define up to 60 conditions based on product attributes such as tags, prices, or inventory stocks. Products that meet these conditions are automatically added to the collection.
Finalizing Your Collection: After setting your conditions, you can also choose a collection image, edit SEO settings, and determine the sort order for products. Save your collection once complete.

Automated collections dynamically update, making them perfect for collections based on product types, availability, or seasonal themes.

Tips for An Effective Shopify Collection

Use Clear and Concise Titles: Your collection titles should immediately convey what the collection is about, making it easy for customers to navigate.
High-Quality Images: Use high-quality images for your collections to attract attention and give a professional look to your store.
SEO Optimization: Optimize your collection pages for search engines by using relevant keywords in your titles and descriptions.
Consider Your Customers: Always organize and present collections in a way that resonates with your target audience's preferences and shopping habits.

Conclusion

Collections in Shopify serve as a powerful tool to enhance the shopping experience, guiding customers to what they need swiftly and effectively. Whether you opt for a manual or automated approach, the key to success lies in thoughtful organization and presentation. By following the steps outlined in this guide, you can create collections that not only simplify navigation but also spotlight your products in the best possible light, ultimately driving sales and growth for your online store.

Embrace the power of Shopify collections and watch as your eCommerce store transforms into a well-organized, customer-friendly space, ready to meet the needs and exceed the expectations of your clientele.

FAQ Section

Q: Can a product belong to multiple collections? A: Yes, a product can be part of several collections, allowing you to categorize items in multiple ways based on your needs.

Q: How do I delete a collection in Shopify? A: To delete a collection, go to Products > Collections in your Shopify admin. Click the collection you want to delete, and then select 'Delete collection.' Confirm the deletion.

Q: Can I change a manual collection to an automated collection? A: No, once a collection type is set (either manual or automated), you cannot change it. You would need to create a new collection with the desired type.

Q: How many products can a collection contain? A: A collection can contain any number of products. However, keep in mind that overly large collections might be harder for customers to navigate efficiently.

Q: Is setting up collections in Shopify beneficial for SEO? A: Absolutely. Collections help organize your store into easily navigable sections, improving user experience—a factor search engines consider in rankings. Additionally, optimizing collection titles and descriptions with relevant keywords can boost your visibility in search results.