Navigating a Domain Name Change on Shopify: A Step-by-Step Guide

Table of Contents

  1. Introduction
  2. Understanding the Basics of Shopify Domain Names
  3. Can You Change Your Shopify Domain Name?
  4. Step-by-Step Guide to Changing Your Primary Shopify Domain
  5. Considerations When Changing Your Shopify Domain Name
  6. FAQ Section

Starting an online business comes with its set of challenges and decisions that sometimes might need revisiting as your brand evolves. One such critical aspect is your online store's domain name on platforms like Shopify. The question, "Can I change my Shopify domain name?", is common among entrepreneurs who are in the process of rebranding, shifting focus, or simply looking to refine their online presence. If you find yourself wondering about this, rest assured, this blog post is designed to walk you through the process, implications, and steps involved in changing your Shopify domain name.


Imagine you've just realized that the domain name you initially chose doesn't resonate with your brand's evolving identity. Or perhaps, your business has undergone a significant transformation, and your current domain name no longer captures the essence of what you offer. Such moments of clarity are crucial, but they bring along the pivotal question: Is it possible to change your Shopify store's domain name without starting from scratch?

This post is tailored to clarify this query, providing readers with an in-depth understanding of the implications, prerequisites, and steps necessary to change your Shopify domain name. Whether you are considering rebranding or simply aiming to align your domain name more closely with your business vision, this guide will equip you with the knowledge to navigate this change smoothly.

Understanding the Basics of Shopify Domain Names

Before diving into the process, it's essential to grasp what a Shopify domain name entails. Upon signing up with Shopify, you're automatically assigned a default domain ( However, most businesses opt for a custom domain to enhance brand identity and credibility.

Key Points to Remember

  • Primary Domain: Your storefront's main address that customers use to visit your online store.
  • Redirects: Shopify allows multiple domains to be linked to your store, but they will redirect to the primary domain.
  • URL: This default URL is unchangeable but remains hidden if you use a custom domain.

Can You Change Your Shopify Domain Name?

The short answer is yes, you can change your primary Shopify domain name, but with certain considerations. It's crucial to differentiate between changing the "name" of your domain and changing the "primary" domain used for your store.

  • Changing the Domain Name: Once purchased, a domain name itself cannot be modified. If you've bought a domain and wish to change its name entirely, you'll need to purchase a new one.
  • Changing the Primary Domain in Shopify: If you have a new domain name that better suits your business, Shopify allows you to set this new domain as your primary domain, effectively changing the address through which customers access your online store.

Step-by-Step Guide to Changing Your Primary Shopify Domain

1. Purchase Your New Domain

If you haven't already, the first step is to acquire your new domain name. This can be done through Shopify or third-party registrars like GoDaddy.

2. Add Your New Domain to Shopify

Once you've purchased your new domain:

  • Navigate to your Shopify admin dashboard.
  • Go to "Online Store" and then "Domains".
  • Choose 'Connect existing domain' if you bought your domain outside Shopify or 'Buy new domain' if you wish to purchase through Shopify.

3. Set Your New Domain as Primary

After adding your new domain:

  • In the "Domains" section, find your newly added domain and click "Set as primary".
  • Your store will now operate under the new domain, while any previous domains will redirect to this new address.

4. Update DNS Settings (If Applicable)

If your new domain is from a third-party registrar, you'll need to edit your DNS settings to point to Shopify. This ensures that when someone types in your new domain, they'll land on your Shopify store.

Considerations When Changing Your Shopify Domain Name

Brand Consistency

Ensure your new domain name aligns with your branding across all platforms.


Setting up redirects correctly is crucial to prevent any '404 not found' errors for your customers who may use the old domain. Shopify automatically handles this for domains added within its platform.

SEO Implications

Changing your domain can temporarily affect your store's search engine rankings. Inform your audience about the change and update any external links pointing to your store. Implementing 301 redirects correctly can also mitigate SEO impacts.


Notify your customers and suppliers about the domain change. Updating this on all marketing materials and social media profiles is also essential.

FAQ Section

Can I transfer a .fr domain to Shopify?

Due to specific registrar policies, while you cannot transfer a .fr domain's management to Shopify, you can connect it to your Shopify store following a separate process outlined for third-party domains.

Will changing my domain name affect my Shopify store's data?

No, changing your primary domain name does not affect your store’s operational data or settings. Your products, collections, and design remain intact.

How long does it take for the domain name change to take effect?

The DNS propagation for the new domain name can take anywhere from a few minutes to 48 hours. It's advisable to plan for this timeframe to minimize disruptions.

Changing your Shopify domain name is a significant step but one that can be navigated smoothly with the right information and preparation. This transition can be an exciting part of your brand's evolution, positioning your online store for better alignment with your vision and market presence. With careful planning and execution, this change can mark the beginning of a new chapter in your business's growth.