Mastering Shopify: How to Get More Variants on Your Store

Table of Contents

  1. Introduction
  2. Unlocking the Potential: Overcoming Variant Limits
  3. Upcoming Shopify Enhancements
  4. Frequently Asked Questions
  5. Final Thoughts

Introduction

Imagine this: you're hours away from launching a new clothing line on your Shopify store. Everything's ready, but there's a hitch—your store setup limits you to 100 variants per product and you need more to showcase the full range of sizes and colors. You're not alone in this frustration. The limitation on product variants is a well-known challenge for Shopify merchants. But worry not, because where there's a will, there's a way—or, more precisely, several ways.

This blog post is designed to navigate the challenges and solutions surrounding Shopify's variant limits. Whether you're new to Shopify or looking to optimize your existing store, by the end of this article, you'll understand how to sidestep limitations and make the most out of your Shopify experience.

Unlocking the Potential: Overcoming Variant Limits

Shopify's standard cap of 100 variants per product can feel restricting, especially for businesses with a wide array of product options. Here's how to work around this limitation, enhance your product listings, and improve user experience.

Solution 1: Splitting Products and Using Internal Links

A common workaround is to divide your product variants into separate products and use internal links to connect them. This strategy enhances user navigation and focuses on visual appeal, making it easier for customers to browse through options without getting overwhelmed.

Implementing this Approach:

  1. Organize Products: Divide your products based on prominent attributes like color or material.
  2. Internal Linking: Use swatches or selectors on product pages to link related products, enabling users to easily navigate between different variants.

This method not only circumvents the variant restriction but also organizes your catalog in a user-friendly manner.

Solution 2: Employing Shopify Apps

Shopify's App Store is rich with solutions designed to extend the functionality of your store, including breaking the variant limit. Apps like 'Product Options and Customizer' allow you to add unlimited customizations and options beyond the standard variant framework.

Advantages:

  • Customizable options beyond Shopify's default limits
  • Enhanced product configurators, leading to a detailed and tailored shopping experience

Evaluate apps based on their compatibility with your theme and store setup to find the best fit.

Solution 3: Theme and Code Customizations

For those with access to development resources, customizing your theme code to dynamically create product options can offer a seamless way to extend beyond Shopify's limits.

Approach Details:

  • Use line item properties to gather additional product information.
  • Create a bespoke interface for product options using JavaScript and Shopify's AJAX API.

This method requires a hands-on approach but offers maximum flexibility and integration with your store's aesthetic and functional needs.

Upcoming Shopify Enhancements

Shopify is continuously evolving, with the platform announcing plans to increase the variant limit to 2,000 for all users. This update, still in the developer preview phase at the time of writing, indicates Shopify's commitment to addressing merchant feedback and enhancing platform capabilities.

Future Considerations:

  • Shop Level Limit Changes: Anticipate adjustments in how variant limits are calculated, making scalability easier for growing businesses.
  • Theme Compatibility: With increased limits, ensuring your store theme can effectively display and manage a larger number of variants will be crucial.

Stay tuned to Shopify's official updates to leverage these enhancements as soon as they're rolled out.

Frequently Asked Questions

Can I bypass Shopify's variant limit without using apps?

While apps provide a straightforward solution to surpassing variant limits, dividing your products into separate listings and using internal linking serves as an alternative method that doesn't rely on third-party apps.

Will increasing my variant count affect my store's performance?

Adding a significant number of variants, especially through apps or custom code, can impact your store's loading times. It's essential to monitor performance and optimize images and code to maintain a smooth user experience.

How can I prepare my store for the upcoming increase in variant limits?

Focus on organizing your product catalog and plan how you'll utilize the increased limit. Assess whether your current theme will accommodate the changes, or if a theme update or customization will be necessary.

Final Thoughts

Expanding your Shopify store's variant capacity opens up new possibilities for showcasing your products in all their diversity. Whether you choose to implement third-party solutions, split your product listings, or customize your store's code, each approach offers a pathway to creating a more dynamic and engaging shopping experience.

As Shopify progresses and adapts to user needs—evidenced by the forthcoming increase in variant limits—staying informed and agile will ensure your store remains at the forefront of eCommerce excellence.

Remember, the key to successfully managing an expanded array of product variants lies in the clarity of presentation and ease of navigation. By focusing on these aspects, you can transform limitations into opportunities, enhancing both your store's functionality and your customers' satisfaction.