Making the Move: How Can I Transfer My Shopify Store to Wix?

Table of Contents

  1. Introduction
  2. The Pros and Cons: Shopify vs. Wix
  3. Migrating from Shopify to Wix: A Step-by-Step Guide
  4. FAQs
  5. Conclusion

In today's fast-paced e-commerce world, flexibility and the readiness to adapt to new platforms are key to online store success. You might be contemplating a move from Shopify to Wix, driven by the need for a platform that aligns better with your business goals or offers more user-friendly features. But how feasible is it to transfer your store from Shopify to Wix without losing vital data or negatively impacting your search engine rankings?


The digital landscape is continually evolving, and so are the tools we use to engage with that landscape. When it comes to building and managing e-commerce stores, choosing the right platform can significantly impact your business's growth and operational efficiency. Perhaps you started your e-commerce journey on Shopify, attracted by its reputation and robust e-commerce tools. However, as your business grows and its needs change, you might find Wix's intuitive design and comprehensive marketing tools more appealing.

But the question remains, "Can I transfer my Shopify store to Wix?" This blog post delves deeply into this query, providing a roadmap for making the transition as seamless as possible. By the end of this article, you'll have a clear understanding of the steps involved in moving your store to Wix, along with insights into what makes Wix a viable alternative for e-commerce platforms.

The Pros and Cons: Shopify vs. Wix

Before diving into the migration process, let's explore why you might consider moving your e-commerce store from Shopify to Wix.

Shopify has long been heralded as a powerhouse for e-commerce businesses. Its extensive suite of sales tools and apps, combined with robust support for scaling businesses, makes it a go-to for many online merchants. However, Shopify's advanced features come with a learning curve and at a cost that can be prohibitive for smaller businesses or startups.

On the flip side, Wix is celebrated for its drag-and-drop interface, making website creation accessible to everyone, regardless of technical skill. While Wix was not initially designed as an e-commerce platform, recent updates and the introduction of Wix Stores have significantly bolstered its e-commerce capabilities. This includes enhanced product presentation options, integrated marketing solutions via Wix Ascend, and competitive pricing plans. Additionally, Wix provides superior customer support and a wealth of design templates to ensure your online store stands out.

Considering these points, moving to Wix could offer a more cost-effective, user-friendly solution for small to medium-sized e-commerce ventures.

Migrating from Shopify to Wix: A Step-by-Step Guide

Transitioning from Shopify to Wix involves a series of steps that require careful planning to ensure a smooth migration. Here is an overview of the process:

1. Preparation Is Key

Start by taking stock of your current Shopify store. Evaluate the data - product information, customer details, and order history - that needs to be transferred. It's also a good time to review and perhaps cull any outdated or unnecessary information.

2. Setting Up Your Wix Store

Creating a store on Wix is straightforward. Sign up for an account and select the plan that suits your needs. Wix offers various subscription levels, including options specifically tailored for online stores. Use the Wix Editor to customize your site's layout and design, paying special attention to making your brand stand out.

3. Migrating Your Data

Unfortunately, there's no direct "import" button to migrate your store from Shopify to Wix, but there are several methods to transfer your data effectively:

  • Manual Transfer: This method involves exporting data from Shopify and importing it into Wix manually. It's suitable for smaller inventories but can be time-consuming for larger stores.

  • Using Migration Tools: Services like Cart2Cart offer automated solutions for migrating e-commerce stores between platforms, ensuring a smoother and faster transfer of large datasets.

4. Finalizing Your Wix Store

After transferring the data, take the time to fine-tune your Wix store. This includes setting up payment gateways, configuring shipping options, and ensuring all products are correctly categorized with relevant descriptions and images. Finally, conduct a thorough review of your site to ensure everything is operational and ready for customers.


Can I keep my domain name when moving from Shopify to Wix?

Yes, you can transfer your existing domain name from Shopify to Wix or connect it to your new Wix store if you prefer to keep the domain registration with Shopify.

Will migrating from Shopify to Wix affect my SEO?

Any platform migration can temporarily impact your SEO. However, by carefully planning the migration and implementing 301 redirects, you can minimize any negative effects on your search engine ranking.

How long does the migration process take?

The duration of the migration process will vary depending on the size of your online store and the method you choose for transferring your data. Using automated migration tools can significantly speed up the process.

Can I transfer all my data from Shopify to Wix automatically?

While tools like Cart2Cart can facilitate the automated transfer of most of your store's data, there might be some elements that require manual intervention, such as certain customizations or app-specific data.


Migrating your e-commerce store from Shopify to Wix requires careful planning and execution but can lead to substantial benefits for your business. By leveraging Wix's user-friendly design tools and cost-effective pricing models, you can enhance your store's aesthetics and functionality while potentially reducing operational costs. Whether you choose a manual transfer or an automated migration service, the key to a successful move lies in meticulous preparation and an eye for detail. With the right approach, your transition to Wix can open a new chapter for your online business, equipped with the tools you need to flourish in the digital marketplace.

Making the move to Wix? Remember, change is an opportunity for growth. Embrace the process, and soon enough, you'll see your e-commerce store reach new heights on its new platform.