How to Successfully Change Your Shopify Domain Name: A Step-by-Step Guide

Table of Contents

  1. Introduction
  2. Understanding Shopify Domain Names
  3. How to Change Your Shopify Domain Name: Step by Step
  4. FAQs on Changing Shopify Domain Name
  5. Conclusion

Have you ever found yourself pondering over the question: "Can I change my Shopify domain name?" Whether it's due to a rebranding, a change in your business model, or simply seeking a more suitable name, changing your domain name on Shopify is a topic many merchants encounter. If you're navigating through the myriad of Shopify settings, wondering how to give your store a fresh identity, this blog post is your beacon. Not only will we unravel how to change your Shopify domain name, but also delve into considerations, tips, and FAQs to ensure a seamless transition. Let's embark on this journey towards redefining your online store’s digital footprint.


Imagine waking up to the realization that your current Shopify domain name doesn't align with your evolving brand identity or product line anymore. Your domain name, being the digital address through which customers find you, is crucial for your brand’s online presence and credibility. It's the first step towards building a strong, memorable brand. Fortunately, Shopify understands the dynamism of e-commerce and offers solutions for merchants seeking change. This guide will take you through the process of changing your Shopify domain name, offering practical advice, insights on best practices, and actionable steps to make the transition smooth and beneficial for your online business.

By the end of this post, you’ll have a clear understanding of not only how to change your Shopify domain name but also the implications, best practices, and troubleshooting tips to optimize your store’s potential through this change. Whether you're a seasoned merchant or new to Shopify, this guide promises valuable insights for all.

Understanding Shopify Domain Names

Before we dive into how to change your Shopify domain name, it's essential to understand the different types of domain names you’ll encounter on Shopify:

  1. Primary Domain: This is the main domain name that customers see in their browser when they visit your store. Initially, it follows the format when you sign up.

  2. Custom Domain: A custom domain is one that you can purchase through Shopify or another domain registrar. It's used to personalize your store’s URL (e.g.,

  3. Subdomains and Redirect Domains: Besides the primary domain, you can have subdomains (e.g., or redirect domains that point visitors to your primary domain.

Change is a part of the digital world, and it’s no different for your Shopify store's domain. Let's explore how you can successfully navigate this change without losing your online momentum.

How to Change Your Shopify Domain Name: Step by Step

Switching your Shopify domain name involves a few critical steps, ensuring your transition is smooth and your store remains fully operational. Here's how:

Step 1: Purchase Your New Domain

Whether you’re buying a new custom domain through Shopify or an external registrar like GoDaddy, this is your first step. Ensure your desired domain name is available and aligns with your brand identity.

Step 2: Add Your New Domain to Shopify

If you purchased your domain externally, you’d need to connect it to your Shopify store. This involves updating DNS settings to point your new domain to Shopify's servers. Check out Shopify's comprehensive guides or tutorial videos for detailed instructions on this process.

Step 3: Set Your New Domain as the Primary Domain

Once your new domain is added and verified in Shopify, navigate to your admin panel to set it as the primary domain. This ensures that all your store's traffic is directed to your new domain.

Step 4: Update Redirects and Aliases

If you have existing subdomains or want to ensure that any bookmarks or links to your old domain still work, setting up redirect domains is crucial. This forwards visitors to your new primary domain seamlessly.

Updating Your SEO and Marketing Materials

Remember, changing your domain name affects more than just your store's URL. Update all your marketing materials, including social media profiles, business cards, and email signatures. Also, re-evaluate your SEO strategies to adapt to the new domain.

FAQs on Changing Shopify Domain Name

Can I change my Shopify domain name without creating a new store?

Yes, you can change your primary domain without needing to create a new Shopify store. Follow the steps outlined above to switch your primary domain.

What happens to my old Shopify domain?

Your old Shopify domain can be set to automatically redirect to your new domain, ensuring you don’t lose traffic.

How long does it take for the domain change to take effect?

Changes to your primary domain typically take effect immediately. However, DNS changes (for external domains) can take up to 48 hours to propagate across the internet.

Can I change the URL of my store?

The URL you initially choose for your store cannot be changed. This URL is primarily for internal use and login purposes, so it shouldn't affect your branding as long as you have a custom domain set as your primary domain.


Changing your Shopify domain name is a significant step towards aligning your online store with your evolving brand. While the process might seem daunting at first, following the detailed steps provided ensures a smooth transition, maintaining your store’s visibility and operational continuity. Remember to consider the SEO implications and update your marketing materials accordingly. With careful planning and execution, changing your Shopify domain name can mark the beginning of a new and exciting chapter for your online business. Embrace the change and let your domain name reflect the true essence of your brand.