Table of Contents
- Introduction
- Showcasing Compare Prices: A Step-By-Step Tutorial
- Conclusion
- Frequently Asked Questions
In the dynamic world of e-commerce, standing out from the competition is crucial. One effective way to grab a customer's attention is by showcasing great deals on your Shopify store. Displaying the compare price next to the sale price is not just a nice-to-have feature; it's a powerful tool to highlight discounts and increase the perceived value of your deals. But how exactly do you set this up? This detailed guide will delve into the steps required to display compare prices in Shopify, ensuring your customers understand the great savings they're getting.
Introduction
Imagine visiting an online store and finding a product you've long coveted at a surprisingly low price. Your excitement likely doubles when you see the original price listed alongside the sale price, affirming the incredible deal you're about to snag. This is the power of displaying compare prices in Shopify—it creates a compelling value proposition that's hard for shoppers to ignore.
With the e-commerce space more crowded than ever, leveraging every tool at your disposal to make your products stand out is essential. Shopify, being one of the most popular e-commerce platforms, offers versatility in how you can present your products, including the ability to show compare prices. This not only informs customers of the savings they gain by shopping with you but also adds a layer of transparency that builds trust.
This blog post aims to guide you through the process of showing compare prices in your Shopify store, including troubleshooting common issues you might face. Whether you're a long-time Shopify merchant or just starting, this guide will ensure your store maximizes every opportunity to highlight the best deals.
Showcasing Compare Prices: A Step-By-Step Tutorial
Setting the Stage in Shopify Admin
The journey to displaying a compare price begins in your Shopify admin area. This is where you'll initially set the sale and compare prices for your products or variants. Here's a straightforward process to follow:
- Navigate to Your Product List: Start by going to 'Products' in your Shopify admin dashboard. Select the product you want to edit or add a new one if that's the case.
- Adjust Pricing Details: In the product's editing page, scroll down to the 'Pricing' section. Here, you'll find two important fields: 'Price' and 'Compare at Price'. Enter your sale price in the 'Price' field and the original, higher price in the 'Compare at Price' field.
- Save Your Changes: Don't forget to hit 'Save' to apply your changes.
Customizing the Display Through Themes
How the compare price actually shows up on your storefront depends largely on the theme you're using. Some themes might automatically display the compare price next to the sale price, complete with striking visual cues (like the original price being crossed out). If your theme does not showcase compare prices as you'd like, you might need to delve into the theme settings or even the code to make necessary adjustments.
Troubleshooting Common Hurdles
Sometimes, despite setting everything correctly in the admin area, the compare price might not show up as expected. This could be due to various reasons, such as theme limitations or specific settings being enabled. One common issue faced by Shopify store owners, especially in the European Economic Area (EEA), relates to compliance with the European Price Indication Directive. Shopify has built-in mechanisms to automatically hide compare prices to adhere to this directive. However, if your store primarily serves customers outside the EEA, and you wish to display compare prices, you might need to adjust your settings under 'Settings > Markets > Preferences' by unchecking the 'Hide compare-at prices for European Economic Area (EEA) customers' option.
Advanced Customizations and Third-Party Apps
If your Shopify theme limits your ability to display compare prices as desired, or if you're looking for more dynamic ways to showcase discounts (e.g., on the cart page or in unique formats), exploring third-party apps or custom code solutions might be your next step. Apps like GemPages can offer more flexibility in designing your product pages, while hiring a developer could provide a tailored solution that matches your brand's unique needs and vision.
Conclusion
Emphasizing the value deals available in your Shopify store by displaying compare prices can significantly influence customer decisions, encouraging more conversions and fostering loyalty. By following the steps outlined above, you're well on your way to making your products irresistible by highlighting the savings potential for your customers. Remember, the goal is not just to sell but to create an enjoyable shopping experience that customers will want to return to.
Frequently Asked Questions
Q1: Will showing compare prices affect my store's loading speed?
A1: Typically, adding compare prices to your product listings won't have a noticeable impact on your site's loading speed. However, heavily customized stores with lots of dynamic content should always monitor performance.
Q2: Can I display compare prices on products without variants?
A2: Absolutely! Compare prices can be set for both products with and without variants. The process is the same—just ensure you enter the original price in the 'Compare at Price' field in your Shopify admin.
Q3: How do customers react to seeing compare prices?
A3: Showing compare prices tends to positively impact customer perception by highlighting the savings they're getting, which can lead to increased trust and higher conversion rates.
Q4: Are there any legal considerations with displaying compare prices?
A4: Yes, especially in regions with strict advertising laws like the European Union. Always ensure that your discount claims are truthful and in compliance with local regulations.
Q5: What if my theme doesn't support showing compare prices as I want?
A5: If theme limitations are holding you back, consider customizing the theme code, using a different theme that supports the feature, or exploring third-party apps for more display options.
